Question 1

Google search ratings can be increased by which of the following?

Accepted Answer

A) links to social media pages that are also calculated in the ratings 
B) the quality of posts onto the website 
C) paying for Google ads 
D) building an attractive website 
A) links to social media pages that are also calculated in the ratings 
B) the quality of posts onto the website 
C) paying for Google ads 
D) building an attractive website

Question 2

What is the best way to start determining the success of a guerilla marketing campaign?

Accepted Answer

A) an increase in sales 
B) an increase of activity on social and traditional media mentioning your company and campaign 
C) employee feedback 
D) a market survey that asks questions about interest in your product or service 
A) an increase in sales 
B) an increase of activity on social and traditional media mentioning your company and campaign 
C) employee feedback 
D) a market survey that asks questions about interest in your product or service

Question 3

Assume that you have started a landscaping company and have developed the basics of a company website.Describe what you would consider in using your site in creating sales.

Accepted Answer

Answers will vary, but should consider f

Question 4

Andrew Loos, cofounder of Attack! Marketing, relates his success to his ability to pitch and network.Based on his story, what would be a key point in his pitch?

Accepted Answer

A) Attack! has access to markets that are younger and more active 
B) Attack! campaigns allow the customer to engage with role models who would encourage them to try the product 
C) Attack! promises a unique ability to have people touch and feel the product 
D) Attack! provides superior giveaways so that the consumer can experience the product 
A) Attack! has access to markets that are younger and more active 
B) Attack! campaigns allow the customer to engage with role models who would encourage them to try the product 
C) Attack! promises a unique ability to have people touch and feel the product 
D) Attack! provides superior giveaways so that the consumer can experience the product

Question 5

Why would an entrepreneur be constantly tweaking the marketing mix?

Accepted Answer

A) to adjust to a competitive and ever-changing market 
B) to adjust for improvements in the product or service 
C) to take advantage of new ways of marketing, especially the Internet 
D) to make sure that you are still on track with your original plan 
A) to adjust to a competitive and ever-changing market 
B) to adjust for improvements in the product or service 
C) to take advantage of new ways of marketing, especially the Internet 
D) to make sure that you are still on track with your original plan

Question 6

What repetitive cycle is suggested for launching a social media campaign?

Accepted Answer

A) research, set goals, post, measure online presence, adjust 
B) research, set goals, post, and update 
C) research, post, and update 
D) set goals and update 
A) research, set goals, post, measure online presence, adjust 
B) research, set goals, post, and update 
C) research, post, and update 
D) set goals and update

Question 7

Jan runs Readybooks Accounting from her home but rents space in an office that allows her to post her name and business cards.What aspect of the marketing mix is Jan demonstrating?

Accepted Answer

A) product 
B) price 
C) promotion 
D) place 
A) product 
B) price 
C) promotion 
D) place

Question 8

According to a study by Akamai Technologies, how long will online shoppers wait for a website to load before going elsewhere?

Accepted Answer

A) 15 seconds 
B) 10 seconds 
C) 4 seconds 
D) 2 seconds 
A) 15 seconds 
B) 10 seconds 
C) 4 seconds 
D) 2 seconds

Question 9

What percentage of communication is achieved through actual words?

Accepted Answer

A) 7% 
B) 20% 
C) 36% 
D) 44% 
A) 7% 
B) 20% 
C) 36% 
D) 44%

Question 10

When marketers use the S.A.V.E.approach, the focus is switched from place to which of the following?

Accepted Answer

A) access 
B) solution 
C) value 
D) education 
A) access 
B) solution 
C) value 
D) education

Question 11

What areas of evidence might be presented to indicate that your new service for a shared car cooperative has a perceived customer value?

Accepted Answer

Answers will vary.The student should ind

Question 12

Al Ries suggested that using one word as the product or company would create a stronger brand.What was the reasoning behind this suggestion?

Accepted Answer

A) It would be easier for consumers to remember. 
B) It would leave it to the consumer to fill in the blank. 
C) It would force the product to represent one singular goal. 
D) It would encourage linkage between the company and its service. 
A) It would be easier for consumers to remember. 
B) It would leave it to the consumer to fill in the blank. 
C) It would force the product to represent one singular goal. 
D) It would encourage linkage between the company and its service.

Question 13

According to a 2010 Trust Barometer study, what percentage of viewers see social media friends as credible sources of brand information?

Accepted Answer

A) 60% 
B) 45% 
C) 25% 
D) 10% 
A) 60% 
B) 45% 
C) 25% 
D) 10%

Question 14

Because of the nature of guerrilla marketing, its use is limited to entrepreneurs and small businesses.

Accepted Answer

A) True 
 B)False

Question 15

The goal of the business pitch is which of the following:

Accepted Answer

A) to have people buy or fund the product or service 
B) to rally the support of the person you are pitching to 
C) to start a discussion that may grow to a favorable outcome 
D) to sell a service or product 
A) to have people buy or fund the product or service 
B) to rally the support of the person you are pitching to 
C) to start a discussion that may grow to a favorable outcome 
D) to sell a service or product

Question 16

Discuss what should be considered when setting the price for your product.

Accepted Answer

Potential answers will address the follo

Question 17

Why would a content developer use subheadings, bulleted lists, highlighted keywords, and jargon-free language?

Accepted Answer

A) doing so helps guide the eye across the text 
B) doing so helps visitors skip to the area that interests them most 
C) doing so makes the text more visually appealing 
D) visitors like to see text in chunks 
A) doing so helps guide the eye across the text 
B) doing so helps visitors skip to the area that interests them most 
C) doing so makes the text more visually appealing 
D) visitors like to see text in chunks

Question 18

The S.A.V.E.approach was the result of:

Accepted Answer

A) a five-year study of 500 managers and customers conducted by the Harvard Business School 
B) a need to update the approach of the 4 Ps to be suitable for Internet products 
C) a need for an easier to understand approach to the marketing mix 
D) a need to focus on service-related companies 
A) a five-year study of 500 managers and customers conducted by the Harvard Business School 
B) a need to update the approach of the 4 Ps to be suitable for Internet products 
C) a need for an easier to understand approach to the marketing mix 
D) a need to focus on service-related companies

Question 19

What is the term given to the process of selling that is genuine, creative, adds value, and builds relationships?

Accepted Answer

A) guerilla marketing 
B) soft selling 
C) content sale 
D) social media 
A) guerilla marketing 
B) soft selling 
C) content sale 
D) social media

Question 20

What approach would be best for entrepreneurs testing out the effectiveness of social media sites?

Accepted Answer

A) engage in social media only if you have a dedicated person to update the site 
B) chose only one primary site, as social media is time consuming 
C) make use of all the sites available 
D) chose only one or two that fit with your target market 
A) engage in social media only if you have a dedicated person to update the site 
B) chose only one primary site, as social media is time consuming 
C) make use of all the sites available 
D) chose only one or two that fit with your target market

Google search ratings can be increased by which of the following?

What is the best way to start determining the success of a guerilla marketing campaign?

Assume that you have started a landscaping company and have developed the basics of a company website.Describe what you would consider in using your site in creating sales.

Andrew Loos, cofounder of Attack! Marketing, relates his success to his ability to pitch and network.Based on his story, what would be a key point in his pitch?

Why would an entrepreneur be constantly tweaking the marketing mix?

What repetitive cycle is suggested for launching a social media campaign?

Jan runs Readybooks Accounting from her home but rents space in an office that allows her to post her name and business cards.What aspect of the marketing mix is Jan demonstrating?

According to a study by Akamai Technologies, how long will online shoppers wait for a website to load before going elsewhere?

What percentage of communication is achieved through actual words?

When marketers use the S.A.V.E.approach, the focus is switched from place to which of the following?

What areas of evidence might be presented to indicate that your new service for a shared car cooperative has a perceived customer value?

Al Ries suggested that using one word as the product or company would create a stronger brand.What was the reasoning behind this suggestion?

According to a 2010 Trust Barometer study, what percentage of viewers see social media friends as credible sources of brand information?

Because of the nature of guerrilla marketing, its use is limited to entrepreneurs and small businesses.

The goal of the business pitch is which of the following:

Discuss what should be considered when setting the price for your product.

Why would a content developer use subheadings, bulleted lists, highlighted keywords, and jargon-free language?

The S.A.V.E.approach was the result of:

What is the term given to the process of selling that is genuine, creative, adds value, and builds relationships?

What approach would be best for entrepreneurs testing out the effectiveness of social media sites?

Entrepreneurship: a Global Social Movement

Practicing Entrepreneurship

Developing an Entrepreneurial Mindset

Supporting Social Entrepreneurship

Generating New Ideas

Using Design Thinking

Testing and Experimenting in Markets

Building Business Models

Planning for Entrepreneurs

Creating Revenue Models

Learning From Failure

Bootstrapping for Resources

Financing for Startups

Developing Networks

Navigating Legal and Ip Issues

Financial Statements and Projections for Startups

the Pitch Deck

Filters

Exam 16: Marketing and Pitching Your Idea

Google search ratings can be increased by which of the following?

What is the best way to start determining the success of a guerilla marketing campaign?

Assume that you have started a landscaping company and have developed the basics of a company website.Describe what you would consider in using your site in creating sales.

Andrew Loos, cofounder of Attack! Marketing, relates his success to his ability to pitch and network.Based on his story, what would be a key point in his pitch?

Why would an entrepreneur be constantly tweaking the marketing mix?

What repetitive cycle is suggested for launching a social media campaign?

Jan runs Readybooks Accounting from her home but rents space in an office that allows her to post her name and business cards.What aspect of the marketing mix is Jan demonstrating?

According to a study by Akamai Technologies, how long will online shoppers wait for a website to load before going elsewhere?

What percentage of communication is achieved through actual words?

When marketers use the S.A.V.E.approach, the focus is switched from place to which of the following?

What areas of evidence might be presented to indicate that your new service for a shared car cooperative has a perceived customer value?

Al Ries suggested that using one word as the product or company would create a stronger brand.What was the reasoning behind this suggestion?

According to a 2010 Trust Barometer study, what percentage of viewers see social media friends as credible sources of brand information?

Because of the nature of guerrilla marketing, its use is limited to entrepreneurs and small businesses.

The goal of the business pitch is which of the following:

Discuss what should be considered when setting the price for your product.

Why would a content developer use subheadings, bulleted lists, highlighted keywords, and jargon-free language?

The S.A.V.E.approach was the result of:

What is the term given to the process of selling that is genuine, creative, adds value, and builds relationships?

What approach would be best for entrepreneurs testing out the effectiveness of social media sites?

Entrepreneurship: a Global Social Movement

Practicing Entrepreneurship

Developing an Entrepreneurial Mindset

Supporting Social Entrepreneurship

Generating New Ideas

Using Design Thinking

Testing and Experimenting in Markets

Building Business Models

Planning for Entrepreneurs

Creating Revenue Models

Learning From Failure

Bootstrapping for Resources

Financing for Startups

Developing Networks

Navigating Legal and Ip Issues

Financial Statements and Projections for Startups

the Pitch Deck

Filters