Exam 6: Social Networking, Mobile Commerce, and Online Auctions

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One of the first operating systems for Internet-capable phones was made by _____ for their phones and other portable devices.

(Multiple Choice)
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Sniping software observes auction progress until the last second or two of the auction clock.

(True/False)
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In a(n) _____ auction, multiple sellers submit price bids to an auctioneer who represents a single buyer.

(Short Answer)
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Compared to traditional advertising, an effective business use of social media tools is to _____.

(Multiple Choice)
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_____ refers to the conversion of existing regular site visitors seeking free information or services into fee-paying subscribers or purchasers of services.

(Short Answer)
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_____ were computers that allowed users to connect using dial-up connections through telephone lines to read and post messages in a common discussion forum.

(Multiple Choice)
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Started at Duke University in 1979, _____ was a set of interconnected computers devoted to storing information on specific topics.

(Short Answer)
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An early attempt to monetize social networking by charging visitors a fee for a specific service was the _____ site.

(Short Answer)
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Mobile phones that function as credit cards are called _____.

(Multiple Choice)
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A(n) _____ is a gathering place for people and businesses that does not have a physical existence.

(Multiple Choice)
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An English auction is sometimes called a(n) _____ because the bids are publicly announced.

(Multiple Choice)
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_____ auctions, either sealed bid or open outcry, work well only for items of known quality, such as securities or graded agricultural products, that are regularly traded in large quantities.

(Short Answer)
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A(n) _____ is the price at which an auction begins.

(Short Answer)
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The trend toward having readers help write their own news is called _____ journalism.

(Multiple Choice)
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Second-price sealed-bid auctions are commonly called _____ auctions.

(Multiple Choice)
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Dutch auctions are also called _____ auctions.

(Short Answer)
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Traditionally, large companies distribute excess inventory through _____.

(Multiple Choice)
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The whole auction process is managed by a(n) _____.

(Multiple Choice)
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_____ is the practice of lending very small amounts of money to people who are starting or operating small businesses, especially in developing countries.

(Short Answer)
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Wary bidders in low-price auctions can check the_____ to protect themselves from being cheated.

(Multiple Choice)
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