Exam 4: Marketing on the Web

A(n) _____ is a company that serves as a clearinghouse or marketplace for sites that run affiliate programs and sites that want to become affiliates.

The total of all financial costs that a customer pays (including all transaction costs) to obtain a product is subtracted from the benefits that the customer derives from the product to yield the _____.

The reason that one-to-one marketing and usage-based segmentation are so valuable is that they help to strengthen companies' relationships with their customers.

Placing ads in proximity to related content is sometimes called.

The price element of the marketing mix is a company's cost of producing a product.

Behavioral segmentation based on things that happen at a specific time is called _____.