Question 1

The rational decision-making perspective fits well within the concept of hedonic value.

Accepted Answer

A) True 
 B)False

Question 2

Consumers often make purchases and satisfy needs with very little cognitive effort.

Accepted Answer

A) True 
 B)False

Question 3

Consumers are not always motivated to make the best decision.

Accepted Answer

A) True 
 B)False

Question 4

In opportunity recognition, a consumer's:

Accepted Answer

A)  desired state does not change. 
B)  actual state does not change. 
C)  desired state changes to the actual state. 
D)  actual state changes to the desired state. 
A)  desired state does not change. 
B)  actual state does not change. 
C)  desired state changes to the actual state. 
D)  actual state changes to the desired state.

Question 5

Sylvia wants to buy a car, and she has narrowed down her options to four brands. She is currently comparing the features of the four cars. In the context of the activities included in the consumer decision-making process, Sylvia is engaged in _____.

Accepted Answer

A)  evaluation of alternatives 
B)  search for information 
C)  need recognition 
D)  postchoice evaluation 
A)  evaluation of alternatives 
B)  search for information 
C)  need recognition 
D)  postchoice evaluation

Question 6

In habitual decision making, _____.

Accepted Answer

A)  consumers generally pick any brand that is available 
B)  consumers tend to search multiple external sources of information to reach a satisfactory decision 
C)  consumers arrive at a decision based on compromise and intuition 
D)  consumers believe that the consumption of a specific a product of a specific brand will deliver value 
A)  consumers generally pick any brand that is available 
B)  consumers tend to search multiple external sources of information to reach a satisfactory decision 
C)  consumers arrive at a decision based on compromise and intuition 
D)  consumers believe that the consumption of a specific a product of a specific brand will deliver value

Question 7

Which of the following types of decision-making approaches occurs when there are relatively low amounts of purchase risk and product involvement?

Accepted Answer

A)  Informed decision making 
B)  Experiential decision making 
C)  Extended decision making 
D)  Limited decision making 
A)  Informed decision making 
B)  Experiential decision making 
C)  Extended decision making 
D)  Limited decision making

Question 8

Nina is passionate about cars. She does not have any intention of buying a car as she lives in Manhattan and prefers taking the subway rather than driving in the city. Nevertheless, she subscribes to automobile magazines and often visits dealerships to test drive new car models. In the given scenario, Nina's search behavior represents a(n) _____.

Accepted Answer

A)  utilitarian search 
B)  postpurchase search 
C)  internal search 
D)  ongoing search 
A)  utilitarian search 
B)  postpurchase search 
C)  internal search 
D)  ongoing search

Question 9

The Internet has made the search process more enjoyable by delivering hedonic value to consumers.

Accepted Answer

A) True 
 B)False

Question 10

Describe the three categories of alternatives found in the awareness set.

Accepted Answer

Answers will vary. The awareness set inc

Question 11

Which of the following statements is true of consumer decision making?

Accepted Answer

A)  Consumers do not engage in decision-making processes in pursuit of hedonic value. 
B)  Consumers invariably complete the decision-making process once they start evaluating alternatives. 
C)  Consumer decision-making processes are independent of value perceptions. 
D)  Consumer decision-making processes do not always involve a tangible product. 
A)  Consumers do not engage in decision-making processes in pursuit of hedonic value. 
B)  Consumers invariably complete the decision-making process once they start evaluating alternatives. 
C)  Consumer decision-making processes are independent of value perceptions. 
D)  Consumer decision-making processes do not always involve a tangible product.

Question 12

Hal is considering purchasing a hybrid car as he wants a car with good mileage. He does extensive research online to gather information about the fuel efficiency of hybrid cars as he is worried that they may not stay fuel efficient for long. In this case, Hal is concerned about the _____ associated with the purchase.

Accepted Answer

A)  financial risk 
B)  performance risk 
C)  time risk 
D)  physical risk 
A)  financial risk 
B)  performance risk 
C)  time risk 
D)  physical risk

Question 13

When a purchase is imminent, consumers tend to view price as a strong indicator of quality.

Accepted Answer

A) True 
 B)False

Question 14

The risk associated with the likelihood of a product functioning as expected is referred to as _____.

Accepted Answer

A)  physical risk 
B)  social risk 
C)  performance risk 
D)  financial risk 
A)  physical risk 
B)  social risk 
C)  performance risk 
D)  financial risk

Question 15

Once a consumer initiates the decision-making process, he or she always completes the process.

Accepted Answer

A) True 
 B)False

Question 16

Explain the role of value perceptions in the consumer decision-making process.

Accepted Answer

Answers will vary. Value perceptions inf

Question 17

When Mathew decided to buy a laptop, he searched the Internet for information. However, he could not understand the technical language used in the websites he visited and decided to use product price as an indicator of quality. Which of the following terms best describes Mathew's decision-making process?

Accepted Answer

A)  Habitual decision making 
B)  Extended decision making 
C)  Rationalizing 
D)  Satisficing 
A)  Habitual decision making 
B)  Extended decision making 
C)  Rationalizing 
D)  Satisficing

Question 18

Dave has been invited to dinner by his friend. On his way to the dinner, he decides to buy a bottle of wine for his host. As he does not know much about wines, he chooses the brand that he had in the past. Which of the following decision-making approaches best describes Dave's choice of wine?

Accepted Answer

A)  Limited decision making 
B)  Extended decision making 
C)  Routine decision making 
D)  Habitual decision making 
A)  Limited decision making 
B)  Extended decision making 
C)  Routine decision making 
D)  Habitual decision making

Question 19

Dean goes to the local grocery store, Needs 'n' Necessities, every week to buy groceries. The store is small, but it offers more choices than the other stores in the neighborhood. Dean does not particularly like the store as it does not have a parking facility. However, he shops there regularly as it is conveniently located. In the given scenario, Dean's shopping behavior is driven by:

Accepted Answer

A)  brand inertia. 
B)  brand loyalty. 
C)  brand positioning. 
D)  brand extension. 
A)  brand inertia. 
B)  brand loyalty. 
C)  brand positioning. 
D)  brand extension.

Question 20

Briefly discuss the impact of the Internet on consumer search behavior.

Accepted Answer

Answers will vary. Due to the popularity

The rational decision-making perspective fits well within the concept of hedonic value.

Consumers often make purchases and satisfy needs with very little cognitive effort.

Consumers are not always motivated to make the best decision.

In opportunity recognition, a consumer's:

Sylvia wants to buy a car, and she has narrowed down her options to four brands. She is currently comparing the features of the four cars. In the context of the activities included in the consumer decision-making process, Sylvia is engaged in _____.

In habitual decision making, _____.

Which of the following types of decision-making approaches occurs when there are relatively low amounts of purchase risk and product involvement?

The Internet has made the search process more enjoyable by delivering hedonic value to consumers.

Describe the three categories of alternatives found in the awareness set.

Which of the following statements is true of consumer decision making?

When a purchase is imminent, consumers tend to view price as a strong indicator of quality.

The risk associated with the likelihood of a product functioning as expected is referred to as _____.

Once a consumer initiates the decision-making process, he or she always completes the process.

Explain the role of value perceptions in the consumer decision-making process.

Dave has been invited to dinner by his friend. On his way to the dinner, he decides to buy a bottle of wine for his host. As he does not know much about wines, he chooses the brand that he had in the past. Which of the following decision-making approaches best describes Dave's choice of wine?

Briefly discuss the impact of the Internet on consumer search behavior.

What is CB and Why Should I Care?

Value and the Consumer Behavior Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Beyond Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 12: Decision Making I: Need Recognition and Search

The rational decision-making perspective fits well within the concept of hedonic value.

Consumers often make purchases and satisfy needs with very little cognitive effort.

Consumers are not always motivated to make the best decision.

In opportunity recognition, a consumer's:

Sylvia wants to buy a car, and she has narrowed down her options to four brands. She is currently comparing the features of the four cars. In the context of the activities included in the consumer decision-making process, Sylvia is engaged in _____.

In habitual decision making, _____.

Which of the following types of decision-making approaches occurs when there are relatively low amounts of purchase risk and product involvement?

The Internet has made the search process more enjoyable by delivering hedonic value to consumers.

Describe the three categories of alternatives found in the awareness set.

Which of the following statements is true of consumer decision making?

When a purchase is imminent, consumers tend to view price as a strong indicator of quality.

The risk associated with the likelihood of a product functioning as expected is referred to as _____.

Once a consumer initiates the decision-making process, he or she always completes the process.

Explain the role of value perceptions in the consumer decision-making process.

Dave has been invited to dinner by his friend. On his way to the dinner, he decides to buy a bottle of wine for his host. As he does not know much about wines, he chooses the brand that he had in the past. Which of the following decision-making approaches best describes Dave's choice of wine?

Briefly discuss the impact of the Internet on consumer search behavior.

What is CB and Why Should I Care?

Value and the Consumer Behavior Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Beyond Consumer Relationships

Consumer and Marketing Misbehavior

Filters