Exam 8: Group and Interpersonal Influence

In the context of social power, for _____ to work, it is necessary that the desirability of the benefit being offered is high.

_____ are consumers who have great influence on the behavior of others relating to product adoption and purchase.

When applying for admission to various colleges, Meg considers Corter State University her first choice. She does this because her parents hold this institution in high regard. The given scenario illustrates the influence of a(n) _____.

Marve is a socialite who is known for her expertise on handbags. Some upcoming designers use Marve's expertise on handbags to promote their new handbag collection in her social circle. They give her handbags to carry to parties and other social events. Marve also uses social networking sites to write about the bags. She thus creates excitement about them among her friends. The given scenario exemplifies _____.

All consumers tend to adopt new products at similar rates.

Harriet recently moved to a posh neighborhood. She buys an expensive car and starts wearing designer clothes so that she fits in with the residents of the neighborhood. The given scenario illustrates the individual difference variable of _____.

Explain the relationship between gender roles and household decision making.

New Beginnings, a firm specializing in mother and childcare products, gives free samples of its latest products to new mothers. It also encourages mothers to share their feedback on the samples on a company blog created for this purpose. The company's goal is to stimulate positive word-of-mouth about its products. The given scenario is an example of _____.

_____ includes marketing efforts that focus on generating excitement that is spread among market segments.

_____ is a marketing tactic that involves using fake identities in online discussions to promote a product.

The individual difference variable of _____ assesses an individual's need to enhance the image others hold of him or her by acquiring and using products, conforming to the expectations of others, and learning about products by observing others.

Primary reference groups generally have the least influence on their members compared to other groups.

A consumer who is hired by another to provide input into a purchase decision is known as a(n) _____.

Legitimate power is associated with credibility.

With peer pressure, there is usually some type of sanction that is threatened if the consumer does not go along with the group.

Authority refers to the ability of a person or group to enforce the obedience of others.

Consumers who score high on the attention to social comparison information (ATSCI) scale are generally not concerned about how other people react to their behavior.

Name and describe the five important roles in the household purchase process.

Young adults, aged 18 to 34, who graduate from college and move back home with their parents are referred to as _____.

Advertising themes in a collectivist culture tend to emphasize separate themes.