Exam 7: Attitudes and Attitude Change

Stella is surfing the Internet to look for affordable apartments in New York City. Every time she clicks on a link to a webpage, she gets interrupted by floating ads. The ads stay on the screen for 30 seconds. She does not know how to disable them and finds them extremely irritating and disruptive. In a basic communication model, these floating ads are an example of _____.

The statement "I really like my new tablet computer" best reflects the _____ component of attitude.

Nathan is diabetic and has been advised by his doctor to reduce his sugar intake. He, however, discounts the negative health consequences of sugar and frequently eats candies. This is an example of the _____.

In the context of the elaboration likelihood model (ELM), explain how attitudes are changed based on differing levels of consumer involvement.

Which of the following consumer attitude models is known as a compensatory model?

The theory of planned action expands upon the attitude-toward-the-object model by including a subjective norm component.

If the affect found in a schema can be changed, then the attitude toward a brand or product will change as well.

Discuss the importance of source credibility in advertisements.

Roger is an ardent supporter of a famous soccer club. He always wears that team's jersey during league matches in order to fit in and connect with the other fans of the club. This is an example of the _____ of attitudes.

Research confirms that social media's influence on consumer loyalty is not significant.

The attitude-toward-the-object (ATO) model combines information about a number of beliefs and evaluations pertaining to an object's attributes.

Restaurant managers know that one way to get diners to relax and order more drinks is to play soft, soothing music. Which of the following hierarchies explains this action of the diners?

In the context of the ABC approach to attitudes, the statement "I really like my smartphone" is an example of the behavior component of attitude.

In the context of the elaboration likelihood model, which of the following is true of the peripheral route?

High levels of humor can cause consumers to fail to pay attention to the product being advertised.

Social judgment theory uses _____ to explain attitude change.

Identify a true statement in the context of social judgment theory.

In the elaboration likelihood model (ELM), nonproduct-related information presented in a message is referred to as _____.

In the attitude-toward-the-object (ATO) model, the belief ratings do not vary across the brands under consideration, while the evaluation ratings do.

The ego-defensive function of attitudes allows consumers to choose products that: