Exam 21: Public Relations, Content Marketing, Viral Marketing, and Sponsorships

Sponsors desiring to associate their brands with relatively uncluttered events must either select smaller,lesser-known events to sponsor or _____.

Explain what ambush marketing is,and discuss the ethical implications of this practice.

A _____ rumor deals with undesirable or harmful product or store features.

For an epidemic to occur there must be a(n)_____,which is the moment of critical mass at which enough people are infected that the epidemic diffuses rapidly throughout the social system.

Which of the following is a factor accounting for the growth of sponsorships? 

A(n)_____ immediately following negative publicity can lessen the damage that will result,such as diminished public confidence in a company and its brands,or a major loss in sales and profits.

A(n)_____ announces new products,provides relevant information about product features and benefits,and informs interested listeners/readers about how additional information can be obtained.