Exam 19: Consumer Sales Promotion: Sampling and Couponing

Julie is on a tight budget and usually purchases store brands of products.However,she purchased a higher quality national brand of shampoo with a coupon that reduced the price enough for her to be able to purchase it.Which type of reward did Julie obtain from using the coupon? 

In-store is the least used form of sampling.

What electronic check-out coupon program allows marketers to deliver coupons only to consumers who satisfy the manufacturer's specific targeting requirements? 

Sun Cosmetics decides to promote After-Sun Aloe by including an on-pack coupon on that brand and on one of its other products,SunBreak.Sun Cosmetics is using crossruffing to stimulate _____ and the on-pack coupon to stimulate _____.

The use of coupons is restricted to packaged goods.

Only a small amount of couponing occurs in France.

Trina purchased a new brand of high-fiber cereal and noticed that there was a coupon printed on the back of the package worth 2 dollars off of her next purchase of this brand.What type of coupon is this? 

Which of the following is a hedonic benefit consumers obtain when taking advantage of sales promotion offers? 

Which of the following is a cost related to couponing? 

Which type of couponing allows a manufacturer to deliver a coupon to a consumer that purchases a competitor's brand? 

_____ includes any method used to deliver an actual- or trial-sized product to consumers.

A promotional device that rewards consumers for purchasing the brand by providing either cents-off or dollars-off savings is known as a _____.

Which type of consumer-oriented promotion would you use if the objective was to reinforce the brand's image,even though it meant delivering a delayed reward? 

The use of _____ would be suggested for manufacturers who wish to generate consumer trial but delay the reward.

The major source of coupon misredemption is large-scale professional misredeemers.

Sophisticated brand managers simply reach into a "bag" and pick out any promotional tool because the multiple forms of promotions are completely interchangeable.

Which of the following is a major form of couponing activity? 

Agents of coupon-issuing manufacturers are known as _____.

Which of the following is a distribution method used to deliver samples? 

Which statement best summarizes the way in which promotion agencies a valuable resource for brand managers?