Question 1

Why was Snapchat initially attractive to advertisers?

Accepted Answer

A)  Images disappeared. 
B)  Families joined. 
C)  It had a younger demographic. 
D)  It had a video chat feature. 
E)  It had few, specialized ways to earn revenue. 
A)  Images disappeared. 
B)  Families joined. 
C)  It had a younger demographic. 
D)  It had a video chat feature. 
E)  It had few, specialized ways to earn revenue.

Question 2

A major negative of social media is that consumers can _____.

Accepted Answer

A)  interact with brands 
B)  make negative comments 
C)  share brand information with friends 
D)  like their favorite brands 
E)  learn about brand deals 
A)  interact with brands 
B)  make negative comments 
C)  share brand information with friends 
D)  like their favorite brands 
E)  learn about brand deals

Question 3

comScore offers audience measurement statistics through a panel and includes brand impressions and the weight of brand campaigns.

Accepted Answer

A) True 
 B)False

Question 4

A large percentage of the tweets prior to 2009 were categorized by Twitter as _____.

Accepted Answer

A)  news 
B)  chatter 
C)  pointless babble 
D)  meaningful dialogue 
E)  promoted content 
A)  news 
B)  chatter 
C)  pointless babble 
D)  meaningful dialogue 
E)  promoted content

Question 5

According to the text,placing an ad on Facebook is more cost effective than placing an ad on television.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is classified as a sharing tool?

Accepted Answer

A)  YouTube 
B)  Blogger 
C)  Messenger 
D)  LinkedIn 
E)  Reddit 
A)  YouTube 
B)  Blogger 
C)  Messenger 
D)  LinkedIn 
E)  Reddit

Question 7

Which of the following is considered the "Goliath" of social media based on monthly active users and unique visitors every month.

Accepted Answer

A)  Instagram 
B)  Twitter 
C)  LinkedIn 
D)  Facebook 
E)  Pinterest 
A)  Instagram 
B)  Twitter 
C)  LinkedIn 
D)  Facebook 
E)  Pinterest

Question 8

Explain three of the five points of comparison between traditional and social media.

Accepted Answer

The five points include: (1)reach,(2)acc

Why was Snapchat initially attractive to advertisers?

A major negative of social media is that consumers can _____.

comScore offers audience measurement statistics through a panel and includes brand impressions and the weight of brand campaigns.

A large percentage of the tweets prior to 2009 were categorized by Twitter as _____.

According to the text,placing an ad on Facebook is more cost effective than placing an ad on television.

Which of the following is classified as a sharing tool?

Which of the following is considered the "Goliath" of social media based on monthly active users and unique visitors every month.

Explain three of the five points of comparison between traditional and social media.

An Overview of Integrated Marketing Communications

Enhancing Brand Equity and Accountability

Brand Adoption, Brand Naming and Intellectual Property Issues

Environmental, Regulatory and Ethical Issues

Segmentation, Targeting, and Positioning

The Communications Process and Consumer Behavior

The Role of Persuasion in IMC

Imc Objective Setting and Budgeting

An Overview of Advertising Management

Effective and Creative Ad Messages

Endorsers and Message Appeals in Advertising

Traditional Ad Media

Digital Media: Online, Mobile and App Advertising

Direct Marketing, CRM, and Other Media

Media Planning and Analysis

Measuring Ad Message Effectiveness

Sales Promotion Overview and the Role of Trade Promotion

Consumer Sales Promotion: Sampling and Couponing

Consumer Sales Promotion: Premiums and Other Promotions

Public Relations, Content Marketing, Viral Marketing, and Sponsorships

Packaging, Pop Communications, and Signage

Personal Selling

Filters

Exam 14: Social Media

Why was Snapchat initially attractive to advertisers?

A major negative of social media is that consumers can _____.

comScore offers audience measurement statistics through a panel and includes brand impressions and the weight of brand campaigns.

A large percentage of the tweets prior to 2009 were categorized by Twitter as _____.

According to the text,placing an ad on Facebook is more cost effective than placing an ad on television.

Which of the following is classified as a sharing tool?

Which of the following is considered the "Goliath" of social media based on monthly active users and unique visitors every month.

Explain three of the five points of comparison between traditional and social media.

An Overview of Integrated Marketing Communications

Enhancing Brand Equity and Accountability

Brand Adoption, Brand Naming and Intellectual Property Issues

Environmental, Regulatory and Ethical Issues

Segmentation, Targeting, and Positioning

The Communications Process and Consumer Behavior

The Role of Persuasion in IMC

Imc Objective Setting and Budgeting

An Overview of Advertising Management

Effective and Creative Ad Messages

Endorsers and Message Appeals in Advertising

Traditional Ad Media

Digital Media: Online, Mobile and App Advertising

Direct Marketing, CRM, and Other Media

Media Planning and Analysis

Measuring Ad Message Effectiveness

Sales Promotion Overview and the Role of Trade Promotion

Consumer Sales Promotion: Sampling and Couponing

Consumer Sales Promotion: Premiums and Other Promotions

Public Relations, Content Marketing, Viral Marketing, and Sponsorships

Packaging, Pop Communications, and Signage

Personal Selling

Filters