Exam 13: Digital Media: Online, Mobile and App Advertising

Online advertising formats include all of the following except _____.

Which of the following is a type of anti-tracking software used by online consumers to help protect their privacy? 

The major difference between websites and other alternative online ad formats is that users seek out websites in a goal-oriented fashion.

Click-through rates (CTRs)to banner ads are very high,averaging more than 30 percent.

Sponsored e-mail that distributes free magazine-like publications is known as _____.

_____ is the practice of marketers asking for and receiving consumers' permission to send them messages on particular topics.

In the sixth step of the online advertising process,consumer web surfing behavior on the publisher site and the number of ads served are reported back to the digital agency.

Websites are different from other online ad formats because users seek out websites in a(n)_____ fashion.

Teresa received an e-mail message telling her to click on the link in the message to update her account profile at her bank.She did so,was taken to a website that looked like her bank's online banking website,and proceeded to enter all sorts of personal information such as her social security number,checking account number,and credit card numbers.However,this was not a legitimate site for her bank,but rather it was one designed to look like her bank site so thieves could obtain consumers' personal information to steal their identities.Unfortunately for Teresa,$3,000 was stolen from her bank account,and several purchases were made on her credit cards.This activity is known as ____.

The excitement for apps as an advertising medium is tempered by the reality that the average app loses 77 percent of its users within 3 days after it is downloaded.

 Which general objective for assessing online advertising effectiveness makes use of the metric of the proportion of repeat customers? 

As the final step of the online advertising process,the ratings service or measurement panel provides a screen for selecting publishers to the digital agency.

With interstitials,users have to wait until the entire ad has been shown.

Define the following terms: banner ads,pop-ups,interstitials,superstitials,and video ads.

To become a sponsored link in search results online,advertisers must bid for and purchase keywords from search engine services.

The problem with keyword-matching advertising is that advertisers cannot specify the country where ads are to be sponsored and particular local areas to where ads are to be targeted.

_____ ads are typically small,static ads placed in frequently visited websites.

Which form of advertising only targets those with a known interest in a product? 

Google's AdSense program enables advertisers to run ads on other websites.