Exam 2: Strategic Uses of Information Systems
Exam 1: Business Information Systems69 Questions
Exam 2: Strategic Uses of Information Systems56 Questions
Exam 3: Business Functions and Supply Chains61 Questions
Exam 4: Business Hardware62 Questions
Exam 5: Business Software69 Questions
Exam 6: Business Networks and Telecommunications87 Questions
Exam 7: Databases and Data Warehouses70 Questions
Exam 8: The Web-Enabled Enterprise75 Questions
Exam 9: Challenges of Global Information Systems69 Questions
Exam 10: Decision Support and Expert Systems75 Questions
Exam 11: Business Intelligence and Knowledge Management63 Questions
Exam 12: Systems Planning and Development73 Questions
Exam 13: Choices in Systems Acquisition66 Questions
Exam 14: Risks, Security, and Disaster Recovery75 Questions
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___________is software that the developer gives to potential adopters for trial use.
Free
(Short Answer)
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Correct Answer:
Beta software
Give an example of companies establishing high switching costs to gain competitive advantage.
Free
(Essay)
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Correct Answer:
Manufacturers of laser and ink-jet printers sell their printers at cost or below cost.However,once you purchase a printer,you must replace a depleted ink or toner cartridge with one that the printer manufacturer sells,or take a risk with other cartridges whose quality is often low.As a cartridge customer,you face high costs if you consider switching to another brand.Even if comparable cartridges from another manufacturer are less expensive,you cannot use them;and if you decide to use those cartridges,you will lose your investment in the printer,because you must buy a new one.Thus,establishing high switching costs often locks in customers.Locking in customers by any means is a way to accomplish a strategic advantage.
___________involves adoption of new machinery and elimination of management layers.
Free
(Multiple Choice)
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Correct Answer:
B
Companies raise barriers to entrants by obtaining legal protection of intellectual property.
(True/False)
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One way to lock in buyers in a free market is to create a situation in which customers fear high switching costs.
(True/False)
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The goal of ___________is not to gain small incremental cost savings,but to achieve great efficiency leaps-of 100 percent and even 1000 percent.
(Short Answer)
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___________are expenses incurred when a customer stops buying a product or service from one business and starts buying it from another.
(Multiple Choice)
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The essence of strategy is innovation,so___________ is often gained when an organization tries a strategy that no one has tried before.
(Short Answer)
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In a highly competitive industry that traditionally has had a narrow profit margin,JetBlue managed to gain strategic advantage by___________ .
(Multiple Choice)
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___________refers to the competitive advantage that a company can achieve by persuading customers that its product or service is better than its competitors'.
(Multiple Choice)
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Instead of differentiating a product or service,an organization can add to the product or service to increase its value to the consumer.
(True/False)
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The larger the number of companies competing within an industry,the better off each company is.
(True/False)
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Strategic information systems are defined by their technical features per se,and not by how they are used.
(True/False)
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Practically any mobile-based system that gives a company competitive advantage is a strategic information system.
(True/False)
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The goal of reengineering is to gain small incremental cost savings.
(True/False)
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Which of the following statements is true of explicit switching costs?
(Multiple Choice)
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Ford created a joint venture with General Motors Corp.and DaimlerChrysler to establish ___________,a website that serves as an electronic market for parts suppliers who can bid online on requests for proposals posted by the automakers.
(Short Answer)
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Information systems that help seize opportunities are called ___________.
(Short Answer)
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Which of the following is a result of forming strategic alliances?
(Multiple Choice)
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