Exam 2: Strategic Uses of Information Systems

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___________is software that the developer gives to potential adopters for trial use.

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Give an example of companies establishing high switching costs to gain competitive advantage.

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Manufacturers of laser and ink-jet printers sell their printers at cost or below cost.However,once you purchase a printer,you must replace a depleted ink or toner cartridge with one that the printer manufacturer sells,or take a risk with other cartridges whose quality is often low.As a cartridge customer,you face high costs if you consider switching to another brand.Even if comparable cartridges from another manufacturer are less expensive,you cannot use them;and if you decide to use those cartridges,you will lose your investment in the printer,because you must buy a new one.Thus,establishing high switching costs often locks in customers.Locking in customers by any means is a way to accomplish a strategic advantage.

___________involves adoption of new machinery and elimination of management layers.

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Companies raise barriers to entrants by obtaining legal protection of intellectual property.

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One way to lock in buyers in a free market is to create a situation in which customers fear high switching costs.

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The goal of ___________is not to gain small incremental cost savings,but to achieve great efficiency leaps-of 100 percent and even 1000 percent.

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___________are expenses incurred when a customer stops buying a product or service from one business and starts buying it from another.

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The essence of strategy is innovation,so___________ is often gained when an organization tries a strategy that no one has tried before.

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In a highly competitive industry that traditionally has had a narrow profit margin,JetBlue managed to gain strategic advantage by___________ .

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___________refers to the competitive advantage that a company can achieve by persuading customers that its product or service is better than its competitors'.

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Instead of differentiating a product or service,an organization can add to the product or service to increase its value to the consumer.

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The larger the number of companies competing within an industry,the better off each company is.

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Strategic information systems are defined by their technical features per se,and not by how they are used.

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Practically any mobile-based system that gives a company competitive advantage is a strategic information system.

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Switching costs can be explicit or implicit.

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The goal of reengineering is to gain small incremental cost savings.

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Which of the following statements is true of explicit switching costs?

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Ford created a joint venture with General Motors Corp.and DaimlerChrysler to establish ___________,a website that serves as an electronic market for parts suppliers who can bid online on requests for proposals posted by the automakers.

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Information systems that help seize opportunities are called ___________.

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Which of the following is a result of forming strategic alliances?

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