Question 1

Understanding which keywords your users enter to reach your Web site through a search engine can help you understand

Accepted Answer

A)  the hardware your Web site is running on. 
B)  the type of Web browser being used by your Web site visitors. 
C)  most of your Web site visitors' wants and needs. 
D)  how well visitors understand your products. 
A)  the hardware your Web site is running on. 
B)  the type of Web browser being used by your Web site visitors. 
C)  most of your Web site visitors' wants and needs. 
D)  how well visitors understand your products.

Question 2

Breaking up a Web page into its components to identify worthy words/terms and indexing them using a set of rules is called

Accepted Answer

A)  preprocessing the documents. 
B)  document analysis. 
C)  creating the term-by-document matrix. 
D)  parsing the documents. 
A)  preprocessing the documents. 
B)  document analysis. 
C)  creating the term-by-document matrix. 
D)  parsing the documents.

Question 3

Why are the users' page views and time spent on your Web site important metrics?

Accepted Answer

If people come to your Web site and don'

Question 4

In what ways does the Web pose great challenges for effective and efficient knowledge discovery through data mining?

Accepted Answer

•<b>The Web is too big for effective dat

Question 5

Web pages contain both unstructured information and ________, which are connections to other Web pages.

Accepted Answer

The answer of Web pages contain both unstructured information and...

Question 6

Web ________ involves discovering relationships from Web pages.

Accepted Answer

The answer of Web ________ involves discovering relationships from Web...

Question 7

Having more Web traffic coming from organic search than other types of search is the goal of most companies.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following statements about Web site conversion statistics is FALSE?

Accepted Answer

A)  Web site visitors can be classed as either new or returning. 
B)  Visitors who begin a purchase on most Web sites must complete it. 
C)  The conversion rate is the number of people who take action divided by the number of visitors. 
D)  Analyzing exit rates can tell you why visitors left your Web site. 
A)  Web site visitors can be classed as either new or returning. 
B)  Visitors who begin a purchase on most Web sites must complete it. 
C)  The conversion rate is the number of people who take action divided by the number of visitors. 
D)  Analyzing exit rates can tell you why visitors left your Web site.

Question 9

Voice of customer (VOC) applications track and resolve business process and usability obstacles for a Web site.

Accepted Answer

A) True 
 B)False

Question 10

Generally, making a search engine more efficient makes it less effective.

Accepted Answer

A) True 
 B)False

Question 11

Google Web ________ generates detailed statistics about a Web site's traffic and traffic sources and tracks conversions.

Accepted Answer

The answer of Google Web ________ generates detailed statistics about...

Question 12

Participating in social media is so new that it is still optional for most companies in the United States.

Accepted Answer

A) True 
 B)False

Question 13

What is one major way in which Web-based social media differs from traditional publishing media?

Accepted Answer

A)  Most Web-based media are operated by the government and large firms. 
B)  They use different languages of publication. 
C)  They have different costs to own and operate. 
D)  Web-based media have a narrower range of quality. 
A)  Most Web-based media are operated by the government and large firms. 
B)  They use different languages of publication. 
C)  They have different costs to own and operate. 
D)  Web-based media have a narrower range of quality.

Question 14

In social network analysis, who are your most powerful influencers and why are they important?

Accepted Answer

Your most important influencers are the

Question 15

How is a conversion defined on an organization's Web site? Give examples.

Accepted Answer

Each organization defines a "conversion"

Question 16

________ Web analytics refers to measurement and analysis of data relating to your company that takes place outside your Web site.

Accepted Answer

The answer of ________ Web analytics refers to measurement and...

Question 17

A voice of customer (VOC) strategy involves all of the following EXCEPT

Accepted Answer

A)  connecting captured insights to unstructured data in order to take action. 
B)  capturing both unstructured Web data and enterprise data as a starting point. 
C)  analyzing unstructured data with minimal effort on the user's part. 
D)  taking actions related to your market, customers and services. 
A)  connecting captured insights to unstructured data in order to take action. 
B)  capturing both unstructured Web data and enterprise data as a starting point. 
C)  analyzing unstructured data with minimal effort on the user's part. 
D)  taking actions related to your market, customers and services.

Question 18

The main purpose of frequent recrawling of some Web sites is to prevent search users from retrieving stale search results.

Accepted Answer

A) True 
 B)False

Question 19

Web mining is exactly the same as Web analytics: the analysis of Web site usage data.

Accepted Answer

A) True 
 B)False

Question 20

Since little can be done about visitor Web site abandonment rates, organizations have to focus their efforts on increasing the number of new visitors.

Accepted Answer

A) True 
 B)False

Understanding which keywords your users enter to reach your Web site through a search engine can help you understand

Breaking up a Web page into its components to identify worthy words/terms and indexing them using a set of rules is called

Why are the users' page views and time spent on your Web site important metrics?

In what ways does the Web pose great challenges for effective and efficient knowledge discovery through data mining?

Web pages contain both unstructured information and ________, which are connections to other Web pages.

Web ________ involves discovering relationships from Web pages.

Having more Web traffic coming from organic search than other types of search is the goal of most companies.

Which of the following statements about Web site conversion statistics is FALSE?

Voice of customer (VOC) applications track and resolve business process and usability obstacles for a Web site.

Generally, making a search engine more efficient makes it less effective.

Google Web ________ generates detailed statistics about a Web site's traffic and traffic sources and tracks conversions.

Participating in social media is so new that it is still optional for most companies in the United States.

What is one major way in which Web-based social media differs from traditional publishing media?

In social network analysis, who are your most powerful influencers and why are they important?

How is a conversion defined on an organization's Web site? Give examples.

________ Web analytics refers to measurement and analysis of data relating to your company that takes place outside your Web site.

A voice of customer (VOC) strategy involves all of the following EXCEPT

The main purpose of frequent recrawling of some Web sites is to prevent search users from retrieving stale search results.

Web mining is exactly the same as Web analytics: the analysis of Web site usage data.

Since little can be done about visitor Web site abandonment rates, organizations have to focus their efforts on increasing the number of new visitors.

An Overview of Business Intelligence, Analytics, and Decision Support

Foundations and Technologies for Decision Making

Data Warehousing

Business Reporting, Visual Analytics, and Business Performance Management

Data Mining

Techniques for Predictive Modeling

Text Analytics, Text Mining, and Sentiment Analysis

Model-Based Decision Making: Optimization and Multi-Criteria Systems

Modeling and Analysis: Heuristic Search Methods and Simulation

Automated Decision Systems and Expert Systems

Knowledge Management and Collaborative Systems

Big Data and Analytics

Business Analytics: Emerging Trends and Future Impacts

Filters

Exam 8: Web Analytics, Web Mining, and Social Analytics

Understanding which keywords your users enter to reach your Web site through a search engine can help you understand

Breaking up a Web page into its components to identify worthy words/terms and indexing them using a set of rules is called

Why are the users' page views and time spent on your Web site important metrics?

In what ways does the Web pose great challenges for effective and efficient knowledge discovery through data mining?

Web pages contain both unstructured information and ________, which are connections to other Web pages.

Web ________ involves discovering relationships from Web pages.

Having more Web traffic coming from organic search than other types of search is the goal of most companies.

Which of the following statements about Web site conversion statistics is FALSE?

Voice of customer (VOC) applications track and resolve business process and usability obstacles for a Web site.

Generally, making a search engine more efficient makes it less effective.

Google Web ________ generates detailed statistics about a Web site's traffic and traffic sources and tracks conversions.

Participating in social media is so new that it is still optional for most companies in the United States.

What is one major way in which Web-based social media differs from traditional publishing media?

In social network analysis, who are your most powerful influencers and why are they important?

How is a conversion defined on an organization's Web site? Give examples.

________ Web analytics refers to measurement and analysis of data relating to your company that takes place outside your Web site.

A voice of customer (VOC) strategy involves all of the following EXCEPT

The main purpose of frequent recrawling of some Web sites is to prevent search users from retrieving stale search results.

Web mining is exactly the same as Web analytics: the analysis of Web site usage data.

Since little can be done about visitor Web site abandonment rates, organizations have to focus their efforts on increasing the number of new visitors.

An Overview of Business Intelligence, Analytics, and Decision Support

Foundations and Technologies for Decision Making

Data Warehousing

Business Reporting, Visual Analytics, and Business Performance Management

Data Mining

Techniques for Predictive Modeling

Text Analytics, Text Mining, and Sentiment Analysis

Model-Based Decision Making: Optimization and Multi-Criteria Systems

Modeling and Analysis: Heuristic Search Methods and Simulation

Automated Decision Systems and Expert Systems

Knowledge Management and Collaborative Systems

Big Data and Analytics

Business Analytics: Emerging Trends and Future Impacts

Filters