Question 1

What are the three categories of social media analytics technologies and what do they do?

Accepted Answer

•Descriptive analytics: Uses simple statistics to identify activity characteristics and trends, such as how many followers you have, how many reviews were generated on Facebook, and which channels are being used most often.
•Social network analysis: Follows the links between friends, fans, and followers to identify connections of influence as well as the biggest sources of influence.
•Advanced analytics: Includes predictive analytics and text analytics that examine the content in online conversations to identify themes, sentiments, and connections that would not be revealed by casual surveillance.

Question 2

What are the two main types of Web analytics?

Accepted Answer

A)  old-school and new-school Web analytics 
B)  Bing and Google Web analytics 
C)  off-site and on-site Web analytics 
D)  data-based and subjective Web analytics 
A)  old-school and new-school Web analytics 
B)  Bing and Google Web analytics 
C)  off-site and on-site Web analytics 
D)  data-based and subjective Web analytics C

Question 3

What does descriptive analytics for social media do?

Accepted Answer

A)  It helps identify your followers. 
B)  It identifies links between groups. 
C)  It examines the content of online conversations. 
D)  It identifies the biggest sources of influence online. 
A)  It helps identify your followers. 
B)  It identifies links between groups. 
C)  It examines the content of online conversations. 
D)  It identifies the biggest sources of influence online. A

Question 4

Decentralization, the need for specialized skills, and immediacy of output are all attributes of Web publishing when compared to industrial publishing.

Accepted Answer

A) True 
 B)False

Question 5

Web site usability may be rated poor if

Accepted Answer

A)  the average number of page views on your Web site is large. 
B)  the time spent on your Web site is long. 
C)  Web site visitors download few of your offered PDFs and videos. 
D)  users fail to click on all pages equally. 
A)  the average number of page views on your Web site is large. 
B)  the time spent on your Web site is long. 
C)  Web site visitors download few of your offered PDFs and videos. 
D)  users fail to click on all pages equally.

Question 6

Social network analysis can help companies divide their customers into market segments by analyzing their interconnections.

Accepted Answer

A) True 
 B)False

Question 7

In the IGN case, IGN Entertainment used search engine optimization to increase their search engine rankings and thereby their ________ search engine traffic.

Accepted Answer

The answer of In the IGN case, IGN Entertainment used...

Question 8

All of the following statements about social networks are true EXCEPT

Accepted Answer

A)  it is possible to gain insights into how products go viral. 
B)  companies should invest equally to retain all members of a group. 
C)  members of a group are affected by the behavior of others in the group. 
D)  a group with all interconnected individuals is called a clique. 
A)  it is possible to gain insights into how products go viral. 
B)  companies should invest equally to retain all members of a group. 
C)  members of a group are affected by the behavior of others in the group. 
D)  a group with all interconnected individuals is called a clique.

Question 9

What is a Web crawler and what function does it serve in a search engine?

Accepted Answer

A Web crawler (also called a spider or a

Question 10

What is the difference between white hat and black hat SEO activities?

Accepted Answer

An SEO technique is considered <b>white

Question 11

The ________ is perhaps the world's largest data and text repository, and the amount of information on it is growing rapidly.

Accepted Answer

The answer of The ________ is perhaps the world's largest...

Question 12

Web site visitors who critique and create content are more engaged than those who join networks and spectate.

Accepted Answer

A) True 
 B)False

Question 13

What does Web structure mining involve?

Accepted Answer

A)  analyzing the universal resource locators in Web pages 
B)  analyzing the unstructured content of Web pages 
C)  analyzing the pattern of visits to a Web site 
D)  analyzing the PageRank and other metadata of a Web page 
A)  analyzing the universal resource locators in Web pages 
B)  analyzing the unstructured content of Web pages 
C)  analyzing the pattern of visits to a Web site 
D)  analyzing the PageRank and other metadata of a Web page

Question 14

What does advanced analytics for social media do?

Accepted Answer

A)  It helps identify your followers. 
B)  It identifies links between groups. 
C)  It examines the content of online conversations. 
D)  It identifies the biggest sources of influence online. 
A)  It helps identify your followers. 
B)  It identifies links between groups. 
C)  It examines the content of online conversations. 
D)  It identifies the biggest sources of influence online.

Question 15

Clickstream analysis is most likely to be used for all the following types of applications EXCEPT

Accepted Answer

A)  determining the lifetime value of clients. 
B)  hiring new functional area managers. 
C)  designing cross-marketing strategies across products. 
D)  predicting user behavior. 
A)  determining the lifetime value of clients. 
B)  hiring new functional area managers. 
C)  designing cross-marketing strategies across products. 
D)  predicting user behavior.

Question 16

________ is a connections metric for social networks that measures the ties that actors in a network have with others that are geographically close.

Accepted Answer

The answer of ________ is a connections metric for social...

Question 17

What is search engine optimization (SEO) and why is it important for organizations that own Web sites?

Accepted Answer

Search engine optimization (SEO) is the

Question 18

Descriptive analytics for social media feature such items as your followers as well as the content in online conversations that help you to identify themes and sentiments.

Accepted Answer

A) True 
 B)False

Question 19

Companies understand that when their product goes "viral," the content of the online conversations about their product does not matter, only the volume of conversations.

Accepted Answer

A) True 
 B)False

Question 20

In the Social Network Analysis (SNA) for Telecommunications case, SNA can be used to detect ________, i.e., those visitors who about to leave the Web site and persuade them to stay with you.

Accepted Answer

The answer of In the Social Network Analysis (SNA) for...

What are the three categories of social media analytics technologies and what do they do?

What are the two main types of Web analytics?

What does descriptive analytics for social media do?

Decentralization, the need for specialized skills, and immediacy of output are all attributes of Web publishing when compared to industrial publishing.

Web site usability may be rated poor if

Social network analysis can help companies divide their customers into market segments by analyzing their interconnections.

In the IGN case, IGN Entertainment used search engine optimization to increase their search engine rankings and thereby their ________ search engine traffic.

All of the following statements about social networks are true EXCEPT

What is a Web crawler and what function does it serve in a search engine?

What is the difference between white hat and black hat SEO activities?

The ________ is perhaps the world's largest data and text repository, and the amount of information on it is growing rapidly.

Web site visitors who critique and create content are more engaged than those who join networks and spectate.

What does Web structure mining involve?

What does advanced analytics for social media do?

Clickstream analysis is most likely to be used for all the following types of applications EXCEPT

________ is a connections metric for social networks that measures the ties that actors in a network have with others that are geographically close.

What is search engine optimization (SEO) and why is it important for organizations that own Web sites?

Descriptive analytics for social media feature such items as your followers as well as the content in online conversations that help you to identify themes and sentiments.

Companies understand that when their product goes "viral," the content of the online conversations about their product does not matter, only the volume of conversations.

In the Social Network Analysis (SNA) for Telecommunications case, SNA can be used to detect ________, i.e., those visitors who about to leave the Web site and persuade them to stay with you.

An Overview of Business Intelligence, Analytics, and Decision Support

Foundations and Technologies for Decision Making

Data Warehousing

Business Reporting, Visual Analytics, and Business Performance Management

Data Mining

Techniques for Predictive Modeling

Text Analytics, Text Mining, and Sentiment Analysis

Model-Based Decision Making: Optimization and Multi-Criteria Systems

Modeling and Analysis: Heuristic Search Methods and Simulation

Automated Decision Systems and Expert Systems

Knowledge Management and Collaborative Systems

Big Data and Analytics

Business Analytics: Emerging Trends and Future Impacts

Filters

Exam 8: Web Analytics, Web Mining, and Social Analytics

What are the three categories of social media analytics technologies and what do they do?

What are the two main types of Web analytics?

What does descriptive analytics for social media do?

Decentralization, the need for specialized skills, and immediacy of output are all attributes of Web publishing when compared to industrial publishing.

Web site usability may be rated poor if

Social network analysis can help companies divide their customers into market segments by analyzing their interconnections.

In the IGN case, IGN Entertainment used search engine optimization to increase their search engine rankings and thereby their ________ search engine traffic.

All of the following statements about social networks are true EXCEPT

What is a Web crawler and what function does it serve in a search engine?

What is the difference between white hat and black hat SEO activities?

The ________ is perhaps the world's largest data and text repository, and the amount of information on it is growing rapidly.

Web site visitors who critique and create content are more engaged than those who join networks and spectate.

What does Web structure mining involve?

What does advanced analytics for social media do?

Clickstream analysis is most likely to be used for all the following types of applications EXCEPT

________ is a connections metric for social networks that measures the ties that actors in a network have with others that are geographically close.

What is search engine optimization (SEO) and why is it important for organizations that own Web sites?

Descriptive analytics for social media feature such items as your followers as well as the content in online conversations that help you to identify themes and sentiments.

Companies understand that when their product goes "viral," the content of the online conversations about their product does not matter, only the volume of conversations.

In the Social Network Analysis (SNA) for Telecommunications case, SNA can be used to detect ________, i.e., those visitors who about to leave the Web site and persuade them to stay with you.

An Overview of Business Intelligence, Analytics, and Decision Support

Foundations and Technologies for Decision Making

Data Warehousing

Business Reporting, Visual Analytics, and Business Performance Management

Data Mining

Techniques for Predictive Modeling

Text Analytics, Text Mining, and Sentiment Analysis

Model-Based Decision Making: Optimization and Multi-Criteria Systems

Modeling and Analysis: Heuristic Search Methods and Simulation

Automated Decision Systems and Expert Systems

Knowledge Management and Collaborative Systems

Big Data and Analytics

Business Analytics: Emerging Trends and Future Impacts

Filters