Exam 5: Data Mining

Third party providers of publicly available datasets protect the anonymity of the individuals in the data set primarily by

In the Target case study, why did Target send a teen maternity ads?

In the Cabela's case study, the SAS/Teradata solution enabled the direct marketer to better identify likely customers and market to them based mostly on external data sources.

List and briefly describe the six steps of the CRISP-DM data mining process.

There has been an increase in data mining to deal with global competition and customers' more sophisticated ________ and wants.

Describe the role of the simple split in estimating the accuracy of classification models.

In the data mining in Hollywood case study, how successful were the models in predicting the success or failure of a Hollywood movie?

The cost of data storage has plummeted recently, making data mining feasible for more firms.

In the Memphis Police Department case study, shortly after all precincts embraced Blue CRUSH, ________ became one of the most potent weapons in the Memphis police department's crime-fighting arsenal.

One way to accomplish privacy and protection of individuals' rights when data mining is by ________ of the customer records prior to applying data mining applications, so that the records cannot be traced to an individual.

Which of the following is a data mining myth?

Customer ________ management extends traditional marketing by creating one-on-one relationships with customers.

When training a data mining model, the testing dataset is always larger than the training dataset.

During classification in data mining, a false positive is an occurrence classified as true by the algorithm while being false in reality.

Whereas ________ starts with a well-defined proposition and hypothesis, data mining starts with a loosely defined discovery statement.

In the cancer research case study, data mining algorithms that predict cancer survivability with high predictive power are good replacements for medical professionals.

Ratio data is a type of categorical data.

The data field "salary" can be best described as

The ________ is the most commonly used algorithm to discover association rules. Given a set of itemsets, the algorithm attempts to find subsets that are common to at least a minimum number of the itemsets.

In the terrorist funding case study, an observed price ________ may be related to income tax avoidance/evasion, money laundering, or terrorist financing.