Exam 9: Cooperative Strategy

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A nonequity strategic alliance exists when:

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____ strategic alliances have stronger focus on value creation than do ____ alliances.

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Only about 50 percent of cooperative strategies succeed.

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Why are cooperative strategies often used when firms pursue international strategies? What are the advantages and disadvantages of international cooperative strategies?

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Collusion is a form of cooperative strategy.

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Tacit collusion tends to be least used as a business-level, competition-reducing strategy in highly concentrated industries such as airlines and breakfast cereals even though it results in higher prices for consumers.

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When using cooperative strategies, firms most frequently develop strategic alliances that:

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Although growing in popularity with small and medium-sized firms because they can gain economies of scale, large companies tend to avoid strategic alliances.

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Franchising is most attractive in concentrated industries.

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A businessperson in Atlanta who wishes to develop a luxury pet kennel approaches the owner of the highly successful Pet Resort and Day Spa in Houston to see if the owner is interesting in franchising the Pet Resort brand. The Atlanta businessperson's goal is to:

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The probability of alliance success is increased when partnering firms internalize successful alliance experiences.

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A strategy in which firms work together to achieve a shared objective is a:

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The advantages of alliances designed to respond to competition and to reduce uncertainty are more temporary than those developed through complementary alliances, such as vertical and horizontal strategic alliances.

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Strategic alliances are cooperative strategies between firms that combine their resources and capabilities to create a competitive advantage.

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The Microsoft/Nokia alliance that had hundreds of pages to specify each partner's responsibilities would be closest to the _______ approach to managing cooperative ventures. In contrast, the Renault/Nissan alliance (Chapter 9 Mini Case) was based on trust, respect, and transparency and is an example of the ________ approach to managing cooperative ventures.

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Which of the following statements is FALSE?

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A cooperative strategy:

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According to the Chapter 9 Mini Case, in addition to their corporate-level alliance, Renault and Nissan have each formed vertical complementary strategic alliances with other companies.

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In general, cross-border alliances are more ____ and ____ than domestic alliances, especially in emerging markets.

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Of the four business-level cooperative strategies, the competition-reducing strategy has the lowest probability of creating a sustainable advantage.

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