Exam 2: The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis

The bankruptcy filings by General Motors and Chrysler Corporation during the Great Recession illustrate that firms cannot directly control the general environment's segments.

Developing a political strategy by the newly formed General Motors would likely be ineffective as firms are generally unable to influence the political/legal environment.

The external environment facing business stays relatively constant over time.

Any competitor intelligence practice that is legal is also ethical.

Mighty Green, a residential lawn chemical manufacturer, is committed to gaining market share in its industry. Mighty Green:

Green design, sustainable packaging, waste management, and energy efficiency are aspects of the ______ segment of the general environment that companies have sought to address with environmental sustainability initiatives.

What is a firm's strategic group? What effect does the strategic group have on the firm?

Global warming and energy consumption are aspects of the technological environment segment that firms should monitor.

Coca-Cola and PepsiCo have been accused of contributing to the obesity problem in the United States.  This accusation comes from the  ______segment of the general environment.

The aircraft industry has long been dominated by two large aircraft manufacturers, Boeing and Airbus. The demand for major aircraft is low, and Boeing and Airbus aggressively compete for orders from airlines. What effect will these conditions have on the domestic airline industry?

Firms within strategic groups:

Buyers are powerful when:

Characteristics of the current economic segment include all of the following EXCEPT:

Product differentiation refers to the:

The competitor analysis is the final part of the external environment analysis and focuses on each company against which a firm directly competes (for example, Coca-Cola and PepsiCo, Home Depot and Lowe's, and Airbus and Boeing).

Describe and discuss the four activities of the external environmental analysis process.

An industry is defined as:

Which of the following would be an example of the application of the next major technological opportunity for organizations?

Counterfeiting goods and exporting them from China is: 

Competitor intelligence is: