Exam 17: Promotions

The consumer promotion that is a tangible reward for a particular act,usually purchasing a product or visiting the point-of-purchase,is known as a ________.

Which of the following is NOT a type of sponsorship or event marketing?

Lee was in a drug store to purchase some toiletry items.He picked up his favorite brand of toothpaste and noticed that the package said "30 percent more FREE." He noticed that the price was what he normally pays for that toothpaste.Which type of consumer price deal is this?

Spiffs are monetary bonuses paid to a store's salesperson based on the units that salesperson sells over a period of time.

Kerri is working out a sales promotion plan for a client who is launching a new product.Which of the following would Kerri be LEAST likely to recommend to encourage trial of this new product?

Compare and contrast the trade promotions of bonuses and dealer loaders.

Sue found a coupon for $2.00 off of Post's Raisin Bran breakfast cereal in her favorite magazine.Which type of coupon is this?

Refer to the passage below to answer the questions that follow. Everyone knows McDonald's, the worldwide fast food chain. McDonald's has used consumer promotions for years. Restaurants offer a kids' Happy Meal that always includes a toy, and oftentimes the package itself is a promotion, such as pumpkin buckets at Halloween. McDonald's has also used a promotion patterned after the popular Monopoly game, in which everyone wins something small, like a soft drink or french fries, but one participant could win $1 million dollars. The Monopoly promotion usually lasts several months. McDonald's also participates in promotions with movies, such as Star Wars and several Disney movies. Another promotion McDonald's is considering is a program that will give consumers one free Happy Meal for every 10 they purchase. -The promotion in which customers receive one Happy Meal for every 10 they purchase is best described as a ________.

Ambush marketing is the term given to promotional stunts used at events by companies that are not official sponsors.

Stephanie has a Target Visa card.It's a regular Visa card,but when she uses it at a Target store,her child's school receives 1 percent of her purchase.When she uses the card elsewhere,the school receives 0.5 percent of her purchase.In fact,the school has helped sign up people for the cards by sending brochures home with every student,and now the school receives $500-$2,000 every quarter from Target.What types of promotion are represented in this scenario?