Exam 17: Promotions

When promoting Corn Crunchies,marketers wanted to emphasize a clear benefit of the product by arranging experiences that invite people to use the product.What was the most likely objective for this promotion?

Compare and contrast bonus packs and banded packs.

Why do some marketers see a conflict between brand building and promotions?

Store premiums,in-pack premiums,and on-pack premiums are all types of self-liquidator premiums.

Monty Boyd travels frequently on West Coast Airlines for his job as an account manager.Monty earns points for every mile he flies,and he will soon have enough points to receive a free airline ticket.West Coast Airlines is building a customer relationship with Monty using which of the following?

A tie-in involves manufacturers developing marketing communication programs with their main retail accounts,instead of for them.

Because of the Great Recession,the use of cause marketing as a promotion tool is decreasing.

Refer to the passage below to answer the questions that follow. Everyone knows McDonald's, the worldwide fast food chain. McDonald's has used consumer promotions for years. Restaurants offer a kids' Happy Meal that always includes a toy, and oftentimes the package itself is a promotion, such as pumpkin buckets at Halloween. McDonald's has also used a promotion patterned after the popular Monopoly game, in which everyone wins something small, like a soft drink or french fries, but one participant could win $1 million dollars. The Monopoly promotion usually lasts several months. McDonald's also participates in promotions with movies, such as Star Wars and several Disney movies. Another promotion McDonald's is considering is a program that will give consumers one free Happy Meal for every 10 they purchase. -Maria won $1 million playing Monopoly at McDonald's.What type of consumer promotion is this?

Sweepstakes and contests are effective promotional tools for driving people to marketers' websites.

Which of the following is LEAST likely a typical target audience of sales promotion?

Shoppers today have come to expect frequent if not constant short-term price reductions.

Monetary bonuses paid to a store's salesperson based on the units that salesperson sells over a period of time are known as ________.

One reason for the growth of sales promotion is that it reduces the consumer's risk of trying a new product by giving something of added value to motivate action.

Which are the most common types of trade deals?

Signs,price cards,and mechanical product dispensers are all examples of ________.

The consumer promotion that provides a reduction in the normal price charged for a good or service announced at the point of sale or through mass or direct advertising is known as a ________.

Marketers license their brand identity to other manufacturers because it makes them money and extends their brand visibility.

________ require participants to compete for a prize or prizes based on some sort of skill or ability.

Which of the following is NOT a reason for the growth of sales promotion?

Which of the following is NOT a type of trade promotion?