Question 1

Which category of public relations tools includes news releases?

Accepted Answer

A)  controlled 
B)  uncontrolled 
C)  semicontrolled 
D)  advocacy 
E)  image 
A)  controlled 
B)  uncontrolled 
C)  semicontrolled 
D)  advocacy 
E)  image

Question 2

________ includes house ads,public service announcements,corporate advertising,in-house publications,and visual presentations.

Accepted Answer

A)  Internal media 
B)  External media 
C)  Controlled media 
D)  Uncontrolled media 
E)  Semi-controlled media 
A)  Internal media 
B)  External media 
C)  Controlled media 
D)  Uncontrolled media 
E)  Semi-controlled media

Question 3

Which type of public relations is most directly focused on sales?

Accepted Answer

A)  media relations 
B)  fund-raising 
C)  marketing public relations 
D)  corporate social responsibility 
E)  issue management 
A)  media relations 
B)  fund-raising 
C)  marketing public relations 
D)  corporate social responsibility 
E)  issue management

Question 4

As in marketing or advertising planning,a public relations plan begins with background research leading to a(n)________.

Accepted Answer

A)  situation analysis 
B)  objective statement 
C)  strategy 
D)  tactic 
E)  mission statement 
A)  situation analysis 
B)  objective statement 
C)  strategy 
D)  tactic 
E)  mission statement

Question 5

Which of the following is a way that a company can demonstrate its social responsibility by providing financial support to a good cause?

Accepted Answer

A)  recruitment 
B)  lobbying 
C)  cause marketing 
D)  marketing public relations 
E)  issue management 
A)  recruitment 
B)  lobbying 
C)  cause marketing 
D)  marketing public relations 
E)  issue management

Question 6

Public relations specialists design ads,prepare written messages,and buy media time and space.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following statements about public relations is FALSE?

Accepted Answer

A)  Public relations is used to generate goodwill for an organization. 
B)  Public relations is practiced by a wide range of organizations. 
C)  On one level, public relations is a tactical function. 
D)  Publicity and public relations are synonymous terms. 
E)  A corporation's publics may be external and internal. 
A)  Public relations is used to generate goodwill for an organization. 
B)  Public relations is practiced by a wide range of organizations. 
C)  On one level, public relations is a tactical function. 
D)  Publicity and public relations are synonymous terms. 
E)  A corporation's publics may be external and internal.

Question 8

Which of the following is another term for fund-raising?

Accepted Answer

A)  cause marketing 
B)  public service marketing 
C)  strategic philanthropy 
D)  issue management 
E)  social responsibility 
A)  cause marketing 
B)  public service marketing 
C)  strategic philanthropy 
D)  issue management 
E)  social responsibility

Question 9

The "no-conflict-of-interest endorsement" factor reflects the tendency of the public to trust the media more than they do advertisers.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is used to facilitate internal marketing and provide an opportunity for management to make a presentation on some major project,initiative,or issue and invite employees to discuss it?

Accepted Answer

A)  town hall forum 
B)  press conference 
C)  trade show 
D)  media tour 
E)  pitch group 
A)  town hall forum 
B)  press conference 
C)  trade show 
D)  media tour 
E)  pitch group

Which category of public relations tools includes news releases?

________ includes house ads,public service announcements,corporate advertising,in-house publications,and visual presentations.

Which type of public relations is most directly focused on sales?

As in marketing or advertising planning,a public relations plan begins with background research leading to a(n)________.

Which of the following is a way that a company can demonstrate its social responsibility by providing financial support to a good cause?

Public relations specialists design ads,prepare written messages,and buy media time and space.

Which of the following statements about public relations is FALSE?

Which of the following is another term for fund-raising?

The "no-conflict-of-interest endorsement" factor reflects the tendency of the public to trust the media more than they do advertisers.

Which of the following is used to facilitate internal marketing and provide an opportunity for management to make a presentation on some major project,initiative,or issue and invite employees to discuss it?

Advertising

Brand Communication

Brand Communication and Society

How Brand Communication Works

Segmenting and Targeting the Audience

Strategic Research

Strategic Planning

The Creative Side

Promotional Writing

Visual Communication

Media Basics

Paid Media

Owned, Interactive, and Earned Media

Media Planning and Negotiation

Direct Response

Promotions

The Principles and Practice of IMC

Evaluating Imc Effectiveness

Filters

Exam 15: Public Relations

Which category of public relations tools includes news releases?

________ includes house ads,public service announcements,corporate advertising,in-house publications,and visual presentations.

Which type of public relations is most directly focused on sales?

As in marketing or advertising planning,a public relations plan begins with background research leading to a(n)________.

Which of the following is a way that a company can demonstrate its social responsibility by providing financial support to a good cause?

Public relations specialists design ads,prepare written messages,and buy media time and space.

Which of the following statements about public relations is FALSE?

Which of the following is another term for fund-raising?

The "no-conflict-of-interest endorsement" factor reflects the tendency of the public to trust the media more than they do advertisers.

Which of the following is used to facilitate internal marketing and provide an opportunity for management to make a presentation on some major project,initiative,or issue and invite employees to discuss it?

Advertising

Brand Communication

Brand Communication and Society

How Brand Communication Works

Segmenting and Targeting the Audience

Strategic Research

Strategic Planning

The Creative Side

Promotional Writing

Visual Communication

Media Basics

Paid Media

Owned, Interactive, and Earned Media

Media Planning and Negotiation

Direct Response

Promotions

The Principles and Practice of IMC

Evaluating Imc Effectiveness

Filters