Question 1

The rising popularity of blogging has paved the way for new careers that combine ________.

Accepted Answer

A)  public relations and advertising 
B)  direct marketing and public relations 
C)  public relations and journalism 
D)  direct marketing and advertising 
E)  direct marketing and journalism 
A)  public relations and advertising 
B)  direct marketing and public relations 
C)  public relations and journalism 
D)  direct marketing and advertising 
E)  direct marketing and journalism

Question 2

Active publics are composed of people who are aware of their connection to an organization regarding some particular problem and who communicate and organize to do something about the issue or situation.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following types of programs is used to discourage socially harmful behaviors?

Accepted Answer

A)  marketing public relations 
B)  crisis management 
C)  public communication campaigns 
D)  public affairs 
E)  issue management 
A)  marketing public relations 
B)  crisis management 
C)  public communication campaigns 
D)  public affairs 
E)  issue management

Question 4

________ includes press releases,press conferences,and media tours.

Accepted Answer

A)  Internal media 
B)  External media 
C)  Controlled media 
D)  Uncontrolled media 
E)  Semi-controlled media 
A)  Internal media 
B)  External media 
C)  Controlled media 
D)  Uncontrolled media 
E)  Semi-controlled media

Question 5

The National Pork Board developed the very successful "Pork.The Other White Meat" campaign.The campaign provided nutritional information and pork recipes in an attempt to encourage consumers to view pork as a tasty alternative to poultry and fish.Which of the following functions was the goal of this public relations campaign?

Accepted Answer

A)  influence government regulations on pork 
B)  gain financial support for pork producers 
C)  create newsworthy information about pork 
D)  maintain relationships with pork producers 
E)  reposition pork 
A)  influence government regulations on pork 
B)  gain financial support for pork producers 
C)  create newsworthy information about pork 
D)  maintain relationships with pork producers 
E)  reposition pork

Question 6

Discuss how advertising can be used as a public relations tool.

Accepted Answer

Public relations programs sometimes empl

Question 7

Companies that provide information to legislators in order to get their support and vote on a particular bill are most likely using ________.

Accepted Answer

A)  bribery 
B)  lobbying 
C)  corporate relations 
D)  gatekeeping 
E)  cause marketing 
A)  bribery 
B)  lobbying 
C)  corporate relations 
D)  gatekeeping 
E)  cause marketing

Question 8

Which of the following is NOT a marketing communication tool used in public relations?

Accepted Answer

A)  sales promotion 
B)  advertising 
C)  Internet 
D)  direct marketing 
E)  personal sales 
A)  sales promotion 
B)  advertising 
C)  Internet 
D)  direct marketing 
E)  personal sales

Question 9

Compare and contrast public relations and advertising.

Accepted Answer

The goals of public relations specialist

Question 10

Public relations is primarily used to generate sales.

Accepted Answer

A) True 
 B)False

Question 11

Give three tips for writing an email pitch letter.

Accepted Answer

Students can answer with any three of th

Question 12

All the communication efforts aimed at the financial community are referred to as ________.

Accepted Answer

A)  financial relations 
B)  media relations 
C)  external relations 
D)  financial marketing 
E)  finance public relations 
A)  financial relations 
B)  media relations 
C)  external relations 
D)  financial marketing 
E)  finance public relations

Question 13

The area of public relations that focuses on developing media contacts is called ________.

Accepted Answer

A)  internal marketing 
B)  media relations 
C)  public affairs 
D)  cause marketing 
E)  lobbying 
A)  internal marketing 
B)  media relations 
C)  public affairs 
D)  cause marketing 
E)  lobbying

Question 14

Companies can associate themselves with a good cause,providing assistance as well as financial support,through the practice of public service marketing.

Accepted Answer

A) True 
 B)False

Question 15

Angela is starting the planning phase of a public relations campaign for a client.Explain where she should start.

Accepted Answer

Planning for a public relations campaign

Question 16

Public relations specialists can eliminate the need for other marketing strategies through the use of social media.

Accepted Answer

A) True 
 B)False

Question 17

Of the following,which communication effect is MOST difficult to accomplish?

Accepted Answer

A)  creating excitement 
B)  creating customer satisfaction 
C)  changing people's feelings 
D)  changing people's behaviors 
E)  changing people's knowledge 
A)  creating excitement 
B)  creating customer satisfaction 
C)  changing people's feelings 
D)  changing people's behaviors 
E)  changing people's knowledge

Question 18

Flash mob marketing is a type of publicity stunt.

Accepted Answer

A) True 
 B)False

Question 19

The decision to use any part of a news release at all is based on an editor's judgment of its news value,and this is based on the information's ________.

Accepted Answer

A)  timeliness 
B)  proximity 
C)  impact 
D)  human interest 
E)  all of the above 
A)  timeliness 
B)  proximity 
C)  impact 
D)  human interest 
E)  all of the above

Question 20

A ________ is a single event at which a company spokesperson makes a statement to media representatives.

Accepted Answer

A)  media tour 
B)  press conference 
C)  sponsored event 
D)  speakers' forum 
E)  town hall forum 
A)  media tour 
B)  press conference 
C)  sponsored event 
D)  speakers' forum 
E)  town hall forum

The rising popularity of blogging has paved the way for new careers that combine ________.

Active publics are composed of people who are aware of their connection to an organization regarding some particular problem and who communicate and organize to do something about the issue or situation.

Which of the following types of programs is used to discourage socially harmful behaviors?

________ includes press releases,press conferences,and media tours.

Discuss how advertising can be used as a public relations tool.

Companies that provide information to legislators in order to get their support and vote on a particular bill are most likely using ________.

Which of the following is NOT a marketing communication tool used in public relations?

Compare and contrast public relations and advertising.

Public relations is primarily used to generate sales.

Give three tips for writing an email pitch letter.

All the communication efforts aimed at the financial community are referred to as ________.

The area of public relations that focuses on developing media contacts is called ________.

Companies can associate themselves with a good cause,providing assistance as well as financial support,through the practice of public service marketing.

Angela is starting the planning phase of a public relations campaign for a client.Explain where she should start.

Public relations specialists can eliminate the need for other marketing strategies through the use of social media.

Of the following,which communication effect is MOST difficult to accomplish?

Flash mob marketing is a type of publicity stunt.

The decision to use any part of a news release at all is based on an editor's judgment of its news value,and this is based on the information's ________.

A ________ is a single event at which a company spokesperson makes a statement to media representatives.

Advertising

Brand Communication

Brand Communication and Society

How Brand Communication Works

Segmenting and Targeting the Audience

Strategic Research

Strategic Planning

The Creative Side

Promotional Writing

Visual Communication

Media Basics

Paid Media

Owned, Interactive, and Earned Media

Media Planning and Negotiation

Direct Response

Promotions

The Principles and Practice of IMC

Evaluating Imc Effectiveness

Filters

Exam 15: Public Relations

The rising popularity of blogging has paved the way for new careers that combine ________.

Active publics are composed of people who are aware of their connection to an organization regarding some particular problem and who communicate and organize to do something about the issue or situation.

Which of the following types of programs is used to discourage socially harmful behaviors?

________ includes press releases,press conferences,and media tours.

Discuss how advertising can be used as a public relations tool.

Companies that provide information to legislators in order to get their support and vote on a particular bill are most likely using ________.

Which of the following is NOT a marketing communication tool used in public relations?

Compare and contrast public relations and advertising.

Public relations is primarily used to generate sales.

Give three tips for writing an email pitch letter.

All the communication efforts aimed at the financial community are referred to as ________.

The area of public relations that focuses on developing media contacts is called ________.

Companies can associate themselves with a good cause,providing assistance as well as financial support,through the practice of public service marketing.

Angela is starting the planning phase of a public relations campaign for a client.Explain where she should start.

Public relations specialists can eliminate the need for other marketing strategies through the use of social media.

Of the following,which communication effect is MOST difficult to accomplish?

Flash mob marketing is a type of publicity stunt.

The decision to use any part of a news release at all is based on an editor's judgment of its news value,and this is based on the information's ________.

A ________ is a single event at which a company spokesperson makes a statement to media representatives.

Advertising

Brand Communication

Brand Communication and Society

How Brand Communication Works

Segmenting and Targeting the Audience

Strategic Research

Strategic Planning

The Creative Side

Promotional Writing

Visual Communication

Media Basics

Paid Media

Owned, Interactive, and Earned Media

Media Planning and Negotiation

Direct Response

Promotions

The Principles and Practice of IMC

Evaluating Imc Effectiveness

Filters