Exam 12: Paid Media

TiVo's capability to let users pause,do instant replays,and begin watching programs even before the recording has finished is known as ________.

Refer to the following passage to answer the questions below. Allison works in the media department of a large advertising agency. Her biggest client is P&G, a major manufacturer of consumer packaged goods that spends billions on consumer advertising every year. Allison is putting together a media plan for P&G using a variety of media vehicles. -The media plan also calls for magazine advertising,and the creative execution will have the color extend to the edge of the page.What type of page will Allison need to purchase?

You are looking at an eHow.com video for cleaning stains out of a shirt when you notice a small ad for Febreze odor eliminator on the right-hand side of the page.When you click on the ad,you move from eHow to a Febreze website.You have clicked on a ________.

________ includes advertising on outdoor billboards,buses,posters on walls,telephone booths and shopping kiosks,taxi signs,grocery store carts,blimps,and so forth.

Some have predicted that,in the future,television will allow consumers to purchase products they see on a television show.For example,if you like the shirt a contestant is wearing on The Voice,you will be able to click on the shirt to follow a link to a website that allows you to purchase the shirt.When finished,you can pick up viewing the program where you left off.What type of television delivery system or program option does this represent?

Typically,the cost of airing a trailer in a first-run theater is about the same as the cost of airing a 30-second ad in prime time.

National advertisers are not heavy users of newspapers as an advertising medium because each paper has its own size guidelines for ads,making it impossible to prepare one ad that would fit every newspaper.

Lion's Choice restaurant is launching its first national newspaper advertising campaign.The ads will be placed in over 2,000 local,state,and national newspapers over six weeks.How can the company use the same advertisement for every newspaper?

Which type of Internet advertising is thought of as "the Internet's commercial," designed to work like TV ads?

Refer to the following passage to answer the questions below. Allison works in the media department of a large advertising agency. Her biggest client is P&G, a major manufacturer of consumer packaged goods that spends billions on consumer advertising every year. Allison is putting together a media plan for P&G using a variety of media vehicles. -Allison's media plan calls for advertising in national newspapers.If P&G doesn't care where its ads run in the newspaper,what rate will Allison request for her client?