Exam 12: Paid Media

Name and describe the six types of common Internet advertising.

________ is seen by people riding inside buses,subway cars,and some taxis.

To announce the expansion of a Louis Vuitton flagship store in the center of Hong Kong's luxury shopping district,the marketer made a building resemble an LV hard-case canvas trunk,with brass fittings and a cherry monogram print from the summer collection.The 3D ad is 26 feet high and 151 feet by 59 feet wide.Describe the type of advertising medium this represents and the advantages of it.

Through innovations in interactivity called ________,viewers are able to participate in online advertising or to manipulate online ads by clicking or rolling over parts of the image.

For advertisers,video games are primarily a medium to target which of the following groups?

Newspapers offer advertisers ________,which allows them to target specific consumer groups.

The success of an online ad is measured by ________.

According to guidelines from the Federal Communications Commission,advertising messages that appear on ________ do not ask for a purchase or make price or quality comparisons.

Using ________,national advertisers buy local advertising on a city-by-city basis from local television stations.

Which of the following is NOT a national,over-the-air television network in the United States?

Public radio stations are considered noncommercial in that they rely on listener support for most of their funding and that no commercial support is allowed by law.

Refer to the following passage to answer the questions below. Haley and Lauren, who recently graduated with MBAs, are opening a new shoe boutique called The Pampered Soul in Hattiesburg, Mississippi, which is classified as a Metropolitan Statistical Area (MSA) with more than 100,000 people. It's also home of The University of Southern Mississippi. Haley and Lauren will offer national brands of shoes that are not available in the department stores in the mall, and their primary target market will be women ages 18 to 35. They've rented a location on the main street in front of the USM campus. The owners realize that most of their business will come from within a five-mile radius and want to limit their advertising to those potential customers. They have a modest budget for advertising, so they want to get as much out of it as they can. -Haley and Lauren are trying to figure out how many people will see their newspaper advertisements.They saw that the Hattiesburg American had very different numbers for readership and circulation.Why is that?

Which of the following is NOT a type of broadcast radio?

Local television stations that are not affiliated with a network are known as ________.

Which of the following is a magazine-style publication inserted into a newspaper?

National advertisers sometimes buy local advertising on a city-by-city basis using spot buys.

The typical radio programming day is divided into five segments called ________.

Ruth was watching public television and noticed that there were commercial messages.She always thought that public television was commercial-free.Is that correct? Explain your answer.

The dominant form of newspaper advertising is classified advertising.

Refer to the following passage to answer the questions below. Allison works in the media department of a large advertising agency. Her biggest client is P&G, a major manufacturer of consumer packaged goods that spends billions on consumer advertising every year. Allison is putting together a media plan for P&G using a variety of media vehicles. -The bulk of P&G's television advertising is 30-second commercials that air nationwide during several different programs every day of the week.What type of television advertising is this?