Exam 10: Visual Communication

The producer is the person responsible for the actual filming of a television commercial.

On an outdoor board,the product or brand label may be hundreds of times larger than in real life.

The application of a thin metallic coating molded to the surface of the image with heat and pressure is called ________.

Morphing is a video technique in which one object gradually changes into another.

Previously recorded images-either video,still slides,or moving film-are known as ________.

Who is the person most responsible for designing images that tell stories and create brand impressions in an advertisement?

The saying "KISS" refers to the design principle of ________.

The director has responsibility for the actual filming of a TV commercial,including how long the scene runs.

Noelia operates the audio recording equipment during television commercial shoots.What is Noelia's role?

Saul is taking a sample layout of a new print advertisement to a meeting with the client for approval.This layout is most likely in the ________ stage.

Quiana is an art director working on a print ad for a new client.The client wants the ad to stress the credibility of the product.Which of the following should Quiana choose?

Warm colors such as yellow and orange convey ________.

The appearance of the ad's printed matter in terms of the style and size of typefaces is known as typography.

Name the four steps in the production of a television commercial,and discuss some of the activities associated with each.

How do banner ads compare to outdoor boards?

The Michelin Man is an illustration that appears in many advertisements for Michelin tires.The Michelin Man,who is made of tires,represents the brand.The Michelin Man is an example of a ________.

Separate preprinted ads provided by the advertiser to be glued into a publication as the publication is being assembled are known as ________.

One problem with using color in newspaper advertising is that because of the limitations of the printing process,the color may not be perfectly in registration.

Refer to the following passage to answer the questions below. A television ad for Meridia, a prescription medication for the management of obesity, begins by showing a close-up of a cute, pudgy baby's face while the copy says something to the effect that "doctors have been concerned about your weight all your life." The baby's face gradually turns into that of a woman who is attractive yet overweight, and the copy says, "Meridia can help-just ask your doctor." Then the scene shifts, rather abruptly, to the name of the prescription medication. -The art director wants to purchase a previously recorded image of a baby's face rather than go through the process of casting and abiding by all the regulations for working with minors.This decision was most likely made during the ________ stage of the production process.

Because users can create their own paths through a website,designers have to make sure that their sites have clear ________.