Exam 10: Visual Communication

In most marketing communication,the power to get attention lies primarily with the ________.

If a website's ________ is cluttered or unclear,website visitors will likely give up and move on to some other site.

In an outdoor board,typography should be ________.

The ________ takes charge of the production arrangements and makes sure the expenses and bids come in under budget.

Finding the right director,locating or building a set,and casting the talent are all elements of which step in the production of a television commercial?

The appearance of an ad's printed matter in terms of the style and size of typefaces is known as ________.

Which of the following is NOT a common type of ad layout?

Type in print ads has an aesthetic as well as a functional role.

A printer really needs only four colors to reproduce full-color images.Explain how this can be and describe the process used in four-color printing.

When art directors use the word art,they mean only illustrations.

Compare and contrast the responsibilities of a composer and an arranger working on a broadcast production.

Copywriters and art directors who imagine what the finished ad might look like are engaged in ________.

A set of computer-generated letters that appear to be moving across the bottom of the television screen is known as a(n)________.

In a(n)________ layout,the art fills the frame,and the copy is embedded in the picture.

The video equivalent of a rough layout for a print ad is a storyboard.

In which layout stage of a print ad are the elements assembled in their final position for reproduction?

An art director creates ________ to plan out the scenes that will be used in a video.

Which type of design appeared in the 1990's as a rejection of the niceties of traditional design?

Compare and contrast the two general types of printed images.

The process printers use to reduce the original color image to four halftone negatives is called ________.