Question 1

Which of the following is LEAST dependent on the press?

Accepted Answer

A) The Judiciary 
B) The Executive Branch 
C) Congress 
D) The House of Representatives 
E) The President 
A) The Judiciary 
B) The Executive Branch 
C) Congress 
D) The House of Representatives 
E) The President

Question 2

The mass media aim to reach

Accepted Answer

A) the largest possible audience. 
B) niche markets. 
C) opinion makers and other elites. 
D) elected officials. 
E) celebrities. 
A) the largest possible audience. 
B) niche markets. 
C) opinion makers and other elites. 
D) elected officials. 
E) celebrities.

Question 3

The role media played in the Watergate scandal is an example of ____________ journalism.

Accepted Answer

A) objective 
B) new 
C) investigatory 
D) convergence 
E) gonzo 
A) objective 
B) new 
C) investigatory 
D) convergence 
E) gonzo

Question 4

The institution least dependent on the press is Congress.

Accepted Answer

A) True 
 B)False

Question 5

Calling public attention to certain issues, the media are partaking in

Accepted Answer

A) issue framing. 
B) issue advocacy. 
C) agenda setting. 
D) value construction. 
E) partisan politics. 
A) issue framing. 
B) issue advocacy. 
C) agenda setting. 
D) value construction. 
E) partisan politics.

Question 6

The more attention the press pays to the policies that are implemented, the more likely a divide will form between people and the press.

Accepted Answer

A) True 
 B)False

Question 7

Audience fragmentation allows for media conglomerations to become more centralized.

Accepted Answer

A) True 
 B)False

Question 8

Heavy media coverage of a particular candidate creates ____________________ which, in turn, can translate into positive poll numbers.

Accepted Answer

A) name recognition 
B) public enthusiasm 
C) a better informed public 
D) None of the above 
E) All of the above 
A) name recognition 
B) public enthusiasm 
C) a better informed public 
D) None of the above 
E) All of the above

Question 9

A common tendency in the media is to focus more on who is ahead by how much rather than on substantive differences between the candidates is sometimes called (the)

Accepted Answer

A) issue avoidance. 
B) rat race. 
C) horse race journalism. 
D) issue suppression. 
E) two-way avoidance. 
A) issue avoidance. 
B) rat race. 
C) horse race journalism. 
D) issue suppression. 
E) two-way avoidance.

Question 10

Focus groups are

Accepted Answer

A) small groups who are asked questions about candidates and issues. 
B) task oriented with no directive when it comes to discussing candidates. 
C) task oriented with a directive specifically toward asking questions about issues. 
D) large groups that are asked questions about candidates and issues. 
E) important to media because the groups help media focus on what people think about political news coverage. 
A) small groups who are asked questions about candidates and issues. 
B) task oriented with no directive when it comes to discussing candidates. 
C) task oriented with a directive specifically toward asking questions about issues. 
D) large groups that are asked questions about candidates and issues. 
E) important to media because the groups help media focus on what people think about political news coverage.

Question 11

Objective journalism, which sounded the death knell of the partisan press, was dependent on what New York Tribune editor Whitelaw Reid termed

Accepted Answer

A) independent journalism. 
B) the free press. 
C) yellow journalism. 
D) accurate writing. 
E) new journalism. 
A) independent journalism. 
B) the free press. 
C) yellow journalism. 
D) accurate writing. 
E) new journalism.

Question 12

According to Table 10-2 of your book which president had the fewest months in office?

Accepted Answer

A) Calvin Coolidge 
B) Ronald Reagan 
C) Franklin D.Roosevelt 
D) George W.Bush 
E) Richard Nixon 
A) Calvin Coolidge 
B) Ronald Reagan 
C) Franklin D.Roosevelt 
D) George W.Bush 
E) Richard Nixon

Question 13

In the last 50 years, most voters now rely more on _______ for information about candidates than on news coverage.

Accepted Answer

A) debates 
B) newspapers 
C) television commercials 
D) Jon Stewart 
E) cable news networks 
A) debates 
B) newspapers 
C) television commercials 
D) Jon Stewart 
E) cable news networks

Question 14

Franklin
D.Roosevelt held the largest number of press conferences.

Accepted Answer

A) True 
 B)False

Question 15

Mass media by definition disseminate messages over a large audience in order to make money.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following has NOT become a national newspaper?

Accepted Answer

A) Atlanta Constitution 
B) USA Today 
C) The Wall Street Journal 
D) The New York Times 
E) None of the above 
A) Atlanta Constitution 
B) USA Today 
C) The Wall Street Journal 
D) The New York Times 
E) None of the above

Question 17

Ronald Reagan was nicknamed "the Great Communicator" because of his ability to engage listeners via radio.

Accepted Answer

A) True 
 B)False

Question 18

Making media companies more ____________________ is often cited as a reason for consolidation.

Accepted Answer

A) manageable 
B) diverse 
C) profitable 
D) responsive 
E) recognizable 
A) manageable 
B) diverse 
C) profitable 
D) responsive 
E) recognizable

Question 19

The press tends to focus its attention on policy implementation.

Accepted Answer

A) True 
 B)False

Question 20

According to Table 10-2 of your book which president had the fewest joint conferences?

Accepted Answer

A) Calvin Coolidge 
B) Ronald Reagan 
C) Franklin D.Roosevelt 
D) George W.Bush 
E) Richard Nixon 
A) Calvin Coolidge 
B) Ronald Reagan 
C) Franklin D.Roosevelt 
D) George W.Bush 
E) Richard Nixon

Exam 10: The Media and US politics

Which of the following is LEAST dependent on the press?

The mass media aim to reach

The role media played in the Watergate scandal is an example of ____________ journalism.

The institution least dependent on the press is Congress.

Calling public attention to certain issues, the media are partaking in

The more attention the press pays to the policies that are implemented, the more likely a divide will form between people and the press.

Audience fragmentation allows for media conglomerations to become more centralized.

Heavy media coverage of a particular candidate creates ____________________ which, in turn, can translate into positive poll numbers.

A common tendency in the media is to focus more on who is ahead by how much rather than on substantive differences between the candidates is sometimes called (the)

Focus groups are

Objective journalism, which sounded the death knell of the partisan press, was dependent on what New York Tribune editor Whitelaw Reid termed

According to Table 10-2 of your book which president had the fewest months in office?

In the last 50 years, most voters now rely more on _______ for information about candidates than on news coverage.

Franklin D.Roosevelt held the largest number of press conferences.

Mass media by definition disseminate messages over a large audience in order to make money.

Which of the following has NOT become a national newspaper?

Ronald Reagan was nicknamed "the Great Communicator" because of his ability to engage listeners via radio.

Making media companies more ____________________ is often cited as a reason for consolidation.

The press tends to focus its attention on policy implementation.

According to Table 10-2 of your book which president had the fewest joint conferences?

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