Exam 5: Ethics: the Foundation for Relationships in Selling
Exam 1: Relationship Selling Opportunities in the Information Economy67 Questions
Exam 2: Evolution of Selling Models That Compliment the Marketing Concept67 Questions
Exam 3: Creating Value With a Relationship Strategy67 Questions
Exam 4: Communication Styles: a Key to Adaptive Selling Today67 Questions
Exam 5: Ethics: the Foundation for Relationships in Selling67 Questions
Exam 6: Creating Product Solutions67 Questions
Exam 7: Product-Selling Strategies That Add Value67 Questions
Exam 8: The Buying Process and Buyer Behavior67 Questions
Exam 9: Developing and Qualifying a Prospect Base67 Questions
Exam 10: Approaching the Customer With Adaptive Selling67 Questions
Exam 11: Determining Customer Needs With a Consultative Questioning Strategy67 Questions
Exam 12: Creating Value With the Consultative Demonstration67 Questions
Exam 13: Negotiating Buyer Concerns67 Questions
Exam 14: Adapting the Close and Confirming the Partnership67 Questions
Exam 15: Servicing the Sale and Building the Partnership67 Questions
Exam 16: Opportunity Management: the Key to Greater Sales Productivity67 Questions
Exam 17: Management of the Sales Force67 Questions
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Daniel Santiago has just taken a job as a sales rep with a family-owned company that uses its ethics as part of its marketing campaign with the slogan,"Without integrity,service means nothing." After calling on several clients,however,he discovers that the sales rep who previously had his territory was giving kickbacks to customers in exchange for exclusive contracts with the company.Daniel is fairly certain that his sales manager is not aware of this arrangement.What should Daniel do?
(Multiple Choice)
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In transactional sales,unethical behavior tends to be straightforward and immediate,such as discounting,giving kickbacks,or exaggerating quality or features.In consultative and strategic alliance sales,unethical behavior can be more complex and may develop over time.Which of the following would be an example of more complex unethical behavior?
(Multiple Choice)
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Reciprocity is sometimes,but not always,unethical behavior.Which of the following situations is an example of reciprocity which is unethical behavior?
(Multiple Choice)
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An American company has been working on a business deal in a developing nation.This deal will open an entirely new market to the American company,and will increase stability in the local economy and provide jobs to thousands of local workers.When the deal reaches the final phases,the local government asks for a sizable bribe from the American company to move forward with the proper permits to continue with the project.Which of the following is the proper analysis of the situation?
(Multiple Choice)
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Which of the following would be most helpful to salespeople in dealing with bribery?
(Multiple Choice)
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The National Association of Sales Professionals (NASP)has published a list of ten Standards of Professional Conduct.List and explain five.
(Essay)
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It is easy to understand that when a salesperson does what she says she will do for the customer,that creates a relationship of trust that can lead to a strong sales relationship.There are some unethical behaviors,however,that actually benefit the customer.How is it possible that a behavior that benefits the customer will ultimately erode trust?
(Multiple Choice)
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Culture is the sum total of beliefs,values,knowledge,ethnic customs,and objects that people use to adapt to their environment.
(True/False)
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Kickbacks and payoffs may be acceptable practices to the vice president of sales and marketing,yet may be viewed as unethical by members of the sales force,the board of directors,investors,and the general public.
(True/False)
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A sales rep is in a foreign country and has spent several days with a buyer for a large chain of convenience stores there.At the end of the week,the sales rep feels confident that the buyer is ready to purchase,so he asks for the close.The buyer responds that he will be happy to place a large order for the chain as soon as the sales rep gives him an appropriately-sized gift.What should the sales rep do?
(Multiple Choice)
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Which statement best reflects the"Responsibility to Clients" section of NASP's Standards of Professional Conduct?
(Multiple Choice)
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Teresa Fallon sends a written proposal to a customer.In the proposal,she compares the specifications of her product and a competing product.If the information about the competing product is not true,she is using a form of defamation called
(Multiple Choice)
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A company that focuses primarily on stock prices,profits,and dividends to shareholders is likely to have which of the following outcomes?
(Multiple Choice)
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The primary focus of trust in transactional sales is trust in the person who sells the product.
(True/False)
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It is almost impossible for management to develop guidelines for sales personnel regarding the giving of gifts to customers.
(True/False)
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Which of the following is most useful in guiding a salesperson in ethical behavior?
(Multiple Choice)
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In transactional sales,the customer wants to trust which of the following?
(Multiple Choice)
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According to the author of Integrity Selling®,which of the following statements about values is true?
(Multiple Choice)
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Which of the following would be the best application of principles regarding gift giving to customers?
(Multiple Choice)
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