Exam 1: Relationship Selling Opportunities in the Information Economy
Exam 1: Relationship Selling Opportunities in the Information Economy67 Questions
Exam 2: Evolution of Selling Models That Compliment the Marketing Concept67 Questions
Exam 3: Creating Value With a Relationship Strategy67 Questions
Exam 4: Communication Styles: a Key to Adaptive Selling Today67 Questions
Exam 5: Ethics: the Foundation for Relationships in Selling67 Questions
Exam 6: Creating Product Solutions67 Questions
Exam 7: Product-Selling Strategies That Add Value67 Questions
Exam 8: The Buying Process and Buyer Behavior67 Questions
Exam 9: Developing and Qualifying a Prospect Base67 Questions
Exam 10: Approaching the Customer With Adaptive Selling67 Questions
Exam 11: Determining Customer Needs With a Consultative Questioning Strategy67 Questions
Exam 12: Creating Value With the Consultative Demonstration67 Questions
Exam 13: Negotiating Buyer Concerns67 Questions
Exam 14: Adapting the Close and Confirming the Partnership67 Questions
Exam 15: Servicing the Sale and Building the Partnership67 Questions
Exam 16: Opportunity Management: the Key to Greater Sales Productivity67 Questions
Exam 17: Management of the Sales Force67 Questions
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Salespeople in the U.S.report that they work in sales primarily to:
Free
(Multiple Choice)
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Correct Answer:
D
Sales engineers are people with extensive knowledge of their product who also:
Free
(Multiple Choice)
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Correct Answer:
C
Convention center sales managers,investment securities brokers,and real estate salespeople all have one thing in common-they sell a ________.
Free
(Short Answer)
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Correct Answer:
service
A start-up has developed a business-to-business product that allows for integration of inventory,billing,shipping,teleconferencing,and webinar functions.This allows salespeople to demonstrate,check inventory,close a sale,and ship the product during a presentation with the client in person or by webinar.
-Considering the product and the target market,what would be the best sales model for the company to use?
(Multiple Choice)
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Alan Karbashian spends all day driving from customer site to customer site for sales meetings in his job with a national medical parts manufacturer.Alan is considered:
(Multiple Choice)
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Which of the following describes a category of sales personnel in the field of manufacturing?
(Multiple Choice)
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Born salespeople have an advantage over people who learn selling skills through training.
(True/False)
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Roni Harris is a college student in the business department of her local university.She came in to college thinking she wanted to become an Accounting major,but discovered that she is interested in product marketing and in sales.
-Roni sees a job posting for a "Business Development Manager in the hospitality industry." Which of the following most accurately describes the duties of this position?
(Multiple Choice)
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A start-up has developed a business-to-business product that allows for integration of inventory,billing,shipping,teleconferencing,and webinar functions.This allows salespeople to demonstrate,check inventory,close a sale,and ship the product during a presentation with the client in person or by webinar.
-To effectively and efficiently sell the product,what type of salespeople should the company hire?
(Multiple Choice)
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Psychic income in selling refers to which one of the following?
(Multiple Choice)
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Which of the following trends in sales has led to an increase in both the education and skills a salesperson needs?
(Multiple Choice)
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Ray Sanchez began as a junior sales rep at industrial products maker DECA Corporation 10 years ago,and has worked his way up steadily to Senior Regional Sales Director for all of the Southwest region.He is good at his job,and his greatest personal satisfaction also the cause of his steady rise in the company is his ability to understand customers and their needs and to sell them appropriate solutions.As a manger and now Senior Regional Director,Sanchez injects his department with this same commitment to understanding the customer's needs as the key to long-term,profitable sales relationships.
-Sanchez decides to try something new in the Southwest Region.He had been following the model of sending outside sales reps to follow up with prospects who expressed interest in the product by various prospecting methods.Now he will augment those efforts by hiring teams of sales reps to show the product to managers and buyers at stores that do not carry the DECA line but sell complimentary products,and to call these managers on the phone based on qualifying work the sales reps in the store have done.What two types of sales reps will Sanchez be hiring to comprise these teams?
(Multiple Choice)
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Once an entrepreneur's company is successful,the entrepreneur no longer has to sell.
(True/False)
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Roni Harris is a college student in the business department of her local university.She came in to college thinking she wanted to become an Accounting major,but discovered that she is interested in product marketing and in sales.
-Right before graduation,Roni receives two job offers.One is for a sales position and offers a base salary of $30,000 plus commissions.The other is for a marketing assistant position and offers a straight salary of $40,000.Which of the following is likely to be true about the two positions?
(Multiple Choice)
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The growth rate for service companies continues to be much higher than the growth rate for companies that are product-led.
(True/False)
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Terri Milano,employed by a manufacturer of home electronics,offers assistance to retailers in such areas as credit policies,pricing display and store layout.She also collects information regarding acceptance of her firm's products.She is performing the duties of a(n):
(Multiple Choice)
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What event contributed most to the increased need for telecommunications salespeople?
(Multiple Choice)
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________ income helps satisfy our need for recognition and security.
(Short Answer)
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Sales positions can be a good track for promotion to supervisory-management positions.
(True/False)
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