Exam 5: Ethics: the Foundation for Relationships in Selling

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________ are your deep personal beliefs and preferences that influence your behaviour.

(Short Answer)
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In a transaction sale the sales person's character is more critical to the sale than the product itself.

(True/False)
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A reason customers are demanding more ethical practices from their vendors is because:

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As part of his selling strategy,Ronny makes untrue oral statement about a competitor.This is called Business slander.

(True/False)
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When a customer reveals confidential information about a competitor to a salesperson,the course of action is for the salesperson to:

(Multiple Choice)
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