Exam 5: Ethics: the Foundation for Relationships in Selling
Exam 1: Relationship Selling Opportunities in the Information Economy89 Questions
Exam 2: Evolution of Selling Models That Complement the Marketing Concept59 Questions
Exam 3: Creating Value With a Relationship Strategy85 Questions
Exam 4: Communication Styles: a Key to Adaptive Selling Today85 Questions
Exam 5: Ethics: the Foundation for Relationships in Selling85 Questions
Exam 6: Creating Product Solutions85 Questions
Exam 7: Product-Selling Strategies That Add Value85 Questions
Exam 8: The Buying Process and Buyer Behaviour84 Questions
Exam 9: Developing and Qualifying a Prospect Base85 Questions
Exam 10: Approaching the Customer With Adaptive Selling84 Questions
Exam 11: Determining Customer Needs With a Consultative Questioning Strategy66 Questions
Exam 12: Creating Value With the Consultative Presentation85 Questions
Exam 13: Negotiating Buyer Concerns85 Questions
Exam 14: Adapting the Close and Confirming the Partnership85 Questions
Exam 15: Servicing the Sale and Building the Partnership85 Questions
Exam 16: Opportunity Management: the Key to Greater Sales Productivity85 Questions
Exam 17: Management of the Sales Force85 Questions
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Teresa Fallon sends a written proposal to a customer.In the proposal,she compares the specifications of her product and a competing product.If the information about the competing product is not true,she is using a form of business defamation called:
(Multiple Choice)
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Ramond believes that building trust with his customers is important.This is because trust:
(Multiple Choice)
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John sells heavy machinery to international markets.His company has no clear policy of not giving or accepting bribes.He is presently dealing with a company in another country where bribes are a common business practice.Above all,John should be guided by:
(Multiple Choice)
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The term _______ can be defined as a mutual exchange of benefits,as when a firm buys products from its own customers.
(Short Answer)
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Many companies have a written code of ethics for all employees to follow.This code is usually enforced at all levels of the business fairly and without exception.However,
(Multiple Choice)
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It may be acceptable ethical practice to give a token gift as a gesture of goodwill in Canada.
(True/False)
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In the field of personal selling,the temptation to engage in unethical conduct is always present.Identify four types of temptations experienced by sales personnel.
(Essay)
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Buyer and seller relationship should precede the sale of the actual product.
(True/False)
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Roberta learned about the Competition Act in sales class.Some of the issues included are price fixing,bid rigging,price discrimination,and:
(Multiple Choice)
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The ability to distinguish between right and wrong is an intuitive skill.
(True/False)
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Aaron finds that viewing selling as an exchange of value,putting the relationship ahead of achieving sales goals,and being honest with himself and his customers are all part of:
(Multiple Choice)
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As top management in a company,what can you do to build an ethical organization?
(Essay)
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The Competition Act is a legal guide to a narrow range of transactions between the seller and the buyer.
(True/False)
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Which of the following sets only the minimal ethical standards of behaviour for salespeople?
(Multiple Choice)
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A clause which prohibits an employee from joining a competing firm for a year after they leave employment is called:
(Multiple Choice)
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In the field of selling,there are both________ standards and________ standards.
(Short Answer)
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A business is legally bound by a verbal or written contract made by its sales people because:
(Multiple Choice)
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The person who has the greatest potential of being a role model to the sales staff in a company is the:
(Multiple Choice)
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