Question 1

Which of the following observations concerning expert systems is false?

Accepted Answer

A) The If...then rules used in these systems are created by mining data. 
B) They have been unable to live up to the high expectations set by their name. 
C) They are difficult and expensive to develop. 
D) They are difficult to maintain. 
A) The If...then rules used in these systems are created by mining data. 
B) They have been unable to live up to the high expectations set by their name. 
C) They are difficult and expensive to develop. 
D) They are difficult to maintain.

Question 2

Data mining is the application of statistical techniques to find patterns and relationships among data for classification and prediction.

Accepted Answer

A) True 
 B)False

Question 3

An OLAP report has measures and dimensions.Which of the following is an example of a dimension?

Accepted Answer

A) total sales 
B) average sales 
C) purchase date 
D) average cost 
A) total sales 
B) average sales 
C) purchase date 
D) average cost

Question 4

In supervised data mining,a model is developed prior to to the analysis.

Accepted Answer

A) True 
 B)False

Question 5

Decision trees are easy to understand but very difficult to implement.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is an example of a question that a reporting tool will help address?

Accepted Answer

A) What is the probability that a customer is likely to respond positively to a promotion? 
B) How does the current situation compare to the past? 
C) Will a given customer default on a loan? 
D) What is the likelihood of an event happening? 
A) What is the probability that a customer is likely to respond positively to a promotion? 
B) How does the current situation compare to the past? 
C) Will a given customer default on a loan? 
D) What is the likelihood of an event happening?

Question 7

A ________ takes data from the data manufacturers,cleans and processes the data,and stores the data.

Accepted Answer

A) data mart 
B) data mine 
C) data warehouse 
D) data mint 
A) data mart 
B) data mine 
C) data warehouse 
D) data mint

Question 8

Lift shows how much the base probability increases or decreases when other products are purchased.

Accepted Answer

A) True 
 B)False

Question 9

A file of order totals cannot be used for a market-basket analysis.This is a problem associated with the data being too fine.

Accepted Answer

A) True 
 B)False

Question 10

In marketing transactions,the fact that customers who buy product X also buy product Y creates a ________ opportunity.That is,"If they're buying X,sell them Y," or "If they're buying Y,sell them X."

Accepted Answer

A) cross-selling 
B) navigating 
C) break-even 
D) portfolio 
A) cross-selling 
B) navigating 
C) break-even 
D) portfolio

Question 11

Which of the following is an example of a supervised data-mining technique?

Accepted Answer

A) cluster analysis 
B) neural networks 
C) regression analysis 
D) a decision tree 
A) cluster analysis 
B) neural networks 
C) regression analysis 
D) a decision tree

Question 12

Which of the following is true of unsupervised data mining?

Accepted Answer

A) Analysts do not create a model or hypothesis before running the analysis. 
B) Data miners apply statistical techniques to data to estimate parameters of the model. 
C) Analysts use tools such as regression analysis. 
D) Analysts fit data to suggested hypotheses. 
A) Analysts do not create a model or hypothesis before running the analysis. 
B) Data miners apply statistical techniques to data to estimate parameters of the model. 
C) Analysts use tools such as regression analysis. 
D) Analysts fit data to suggested hypotheses.

Question 13

Real Simple Syndication (RSS)refers to the single universal standard for subscribing to content sources.

Accepted Answer

A) True 
 B)False

Question 14

OLAP stands for ________.

Accepted Answer

A) online analytical processing 
B) object-based lead analysis procedure 
C) object-oriented analytical protocol 
D) organizational lead analysis process 
A) online analytical processing 
B) object-based lead analysis procedure 
C) object-oriented analytical protocol 
D) organizational lead analysis process

Question 15

A ________ is a data collection that addresses a particular component or functional area of the business.

Accepted Answer

A) data mart 
B) data mint 
C) key data 
D) metadata 
A) data mart 
B) data mint 
C) key data 
D) metadata

Question 16

What are some ways to share the content?

Accepted Answer

Two key technologies for sharing content

Question 17

Knowledge-management tools differ from reporting and data-mining tools because the source of their data is ________.

Accepted Answer

A) employee knowledge 
B) government data 
C) recorded facts and figures 
D) customer focus groups 
A) employee knowledge 
B) government data 
C) recorded facts and figures 
D) customer focus groups

Question 18

An alert sent to you is an example of ________ technology.

Accepted Answer

A) pull 
B) push 
C) static 
D) OLAP 
A) pull 
B) push 
C) static 
D) OLAP

Question 19

In a generic business intelligence system,a data source is processed by a BI tool to produce application results.

Accepted Answer

A) True 
 B)False

Question 20

________ involves searching for patterns and relationships among data.

Accepted Answer

A) Reporting 
B) Data warehousing 
C) Knowledge management 
D) Data mining 
A) Reporting 
B) Data warehousing 
C) Knowledge management 
D) Data mining

Which of the following observations concerning expert systems is false?

Data mining is the application of statistical techniques to find patterns and relationships among data for classification and prediction.

An OLAP report has measures and dimensions.Which of the following is an example of a dimension?

In supervised data mining,a model is developed prior to to the analysis.

Decision trees are easy to understand but very difficult to implement.

Which of the following is an example of a question that a reporting tool will help address?

A ________ takes data from the data manufacturers,cleans and processes the data,and stores the data.

Lift shows how much the base probability increases or decreases when other products are purchased.

A file of order totals cannot be used for a market-basket analysis.This is a problem associated with the data being too fine.

In marketing transactions,the fact that customers who buy product X also buy product Y creates a ________ opportunity.That is,"If they're buying X,sell them Y," or "If they're buying Y,sell them X."

Which of the following is an example of a supervised data-mining technique?

Which of the following is true of unsupervised data mining?

Real Simple Syndication (RSS)refers to the single universal standard for subscribing to content sources.

OLAP stands for ________.

A ________ is a data collection that addresses a particular component or functional area of the business.

What are some ways to share the content?

Knowledge-management tools differ from reporting and data-mining tools because the source of their data is ________.

An alert sent to you is an example of ________ technology.

In a generic business intelligence system,a data source is processed by a BI tool to produce application results.

________ involves searching for patterns and relationships among data.

The Importance of Mis

Collaboration Information Systems

Information Systems for Competitive Advantage

Hardware and Software

Database Processing

Data Communications

How the Internet Works

Business Process Management

E-Commerce and Web 2.0

Managing Development

Information Systems Management

Information Security Management

International Dimension 1 - the Global Economy

International Dimension 2 - Global Communication

International Dimension 3 - Global Is and the Value Chain

International Dimension 4 - International It Management and Development

Filters

Exam 10: Business Intelligence Systems

Which of the following observations concerning expert systems is false?

Data mining is the application of statistical techniques to find patterns and relationships among data for classification and prediction.

An OLAP report has measures and dimensions.Which of the following is an example of a dimension?

In supervised data mining,a model is developed prior to to the analysis.

Decision trees are easy to understand but very difficult to implement.

Which of the following is an example of a question that a reporting tool will help address?

A ________ takes data from the data manufacturers,cleans and processes the data,and stores the data.

Lift shows how much the base probability increases or decreases when other products are purchased.

A file of order totals cannot be used for a market-basket analysis.This is a problem associated with the data being too fine.

In marketing transactions,the fact that customers who buy product X also buy product Y creates a ________ opportunity.That is,"If they're buying X,sell them Y," or "If they're buying Y,sell them X."

Which of the following is an example of a supervised data-mining technique?

Which of the following is true of unsupervised data mining?

Real Simple Syndication (RSS)refers to the single universal standard for subscribing to content sources.

OLAP stands for ________.

A ________ is a data collection that addresses a particular component or functional area of the business.

What are some ways to share the content?

Knowledge-management tools differ from reporting and data-mining tools because the source of their data is ________.

An alert sent to you is an example of ________ technology.

In a generic business intelligence system,a data source is processed by a BI tool to produce application results.

________ involves searching for patterns and relationships among data.

The Importance of Mis

Collaboration Information Systems

Information Systems for Competitive Advantage

Hardware and Software

Database Processing

Data Communications

How the Internet Works

Business Process Management

E-Commerce and Web 2.0

Managing Development

Information Systems Management

Information Security Management

International Dimension 1 - the Global Economy

International Dimension 2 - Global Communication

International Dimension 3 - Global Is and the Value Chain

International Dimension 4 - International It Management and Development

Filters