Exam 10: Business Intelligence Systems

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In an OLAP report,a measure is the data item of interest.

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Which of the following is a standard for subscribing to content sources?

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Knowledge management applications are concerned with minimizing content use.

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Which of the following describes a dimension in an OLAP report?

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A data warehouse contains a special database that stores the ________,which records the source,history,format,constraints,and other facts about the data.

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Which of the following is an example of an unsupervised data-mining technique?

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Which of the following is an example of question that data-mining will help address?

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Decision trees are good for statistical analysis because they will present the user with the correct answer.

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Semantic security is equally serious and poses tougher problems than physical security.

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Five ________ can store all the words ever spoken by human beings.

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Data marts are also referred to as data warehouses.

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A data warehouse is a data collection,smaller than the data mart,that addresses a particular component or functional area of the business.

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________ tools are programs that read data from a variety of sources,process that data,format it into structured reports,and deliver those reports to the users who need them.

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Data-mining tools use heuristic techniques to process data to find hidden patterns and relationships among the data.

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Market-basket analysis is based on an "If...then..." analysis.

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Knowledge-management tools differ from reporting and data-mining tools because the source of their data is recorded facts and figures.

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All of the following are major categories of knowledge assets except ________.

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Reporting tools tend to use simpler operations while data-mining tends to use more sophisticated statistical techniques.

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An RFM score of ________ probably means that this customer has taken their business elsewhere and is probably not worth spending too many marketing resources on.

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All of the following are basic operations used by reporting tools to produce information from data except ________.

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