Exam 1: The World of Advertising and IBP

A broad,unpaid message reminding consumers to wear their seat belt is an example of: 

Scenario 1-4 Target, a global discount retailer, generates around 65 billion dollars in sales annually. Additionally, the company employs more than 360,000 people worldwide. Target stores carry just about every major brand imaginable. Target also carries a number of its own brands including Market Pantry, Archer Farms, and Up and Up. Each of the brand labels appears on different products throughout the store-for example, the Archer Farms label appears on the retailer's highest quality foods. The Market Pantry label appears on food items as well; however, these items are often sold at a significantly lower price. The Up and Up label is on a large range of products ranging from paper products to household cleaning supplies.  -(Scenario 1-4)In a majority of Target's promotions,the store is marketed as "upscale," and this is demonstrated through its prices,which are generally higher than its biggest competitor,Walmart.Still,even in times of recession,Target continues to increase its annual revenues and retain many of its customers.This can be attributed to: 

The mixing of various promotional tools with a branding perspective is known as __________.

Scenario 1-2 Chug Enterprises is planning to create a new line of products and enter into the sports drink market. They plan to advertise the first product to teenagers as being the best-tasting sports drink on the market. The second product will be advertised to adults as being the lowest calorie sports drink one can buy. The third product will be advertised to senior citizens as containing calcium, a mineral needed to maintain a healthy bone structure. Each product will have separate, distinctive packaging.  -(Scenario 1-2)The company launched the third product for senior citizens in the market,and their efforts were highly successful.Chug Enterprises now plans to introduce it worldwide.However,the way senior citizens perceive products vary from culture to culture.Thus,Chug Enterprises should engage in: 

Which of the following is an essential criterion for communication to be considered an advertisement? 

Scenario 1-4 Target, a global discount retailer, generates around 65 billion dollars in sales annually. Additionally, the company employs more than 360,000 people worldwide. Target stores carry just about every major brand imaginable. Target also carries a number of its own brands including Market Pantry, Archer Farms, and Up and Up. Each of the brand labels appears on different products throughout the store-for example, the Archer Farms label appears on the retailer's highest quality foods. The Market Pantry label appears on food items as well; however, these items are often sold at a significantly lower price. The Up and Up label is on a large range of products ranging from paper products to household cleaning supplies.  -(Scenario 1-4)In a Facebook ad,Target purchases and runs a message that does not refer to any of the products it carries.Instead,it mentions that employees from each of its national stores contribute to community projects such as The United Way.This is an example of: 

Orange,a cell phone manufacturer,displays in its advertisement that its products are better than others in the market because they are waterproof and scratch proof.This is an example of _________________.

Members of trade channels include: 

Which of the following is one of the four areas of responsibility in the marketing mix? 

Communication is inherently a social process.

The model of mass-mediated communication can be interpreted to see that communication is an inherently social process.

Promotion refers to a specific message that an organization has created to persuade an audience.

Samsonic is the leading manufacturer of televisions in the world.It has created a new advertisement that it wants to be aired all over the world,changing only the language for each country.This is an example of: 

Which of the following is considered as a member of a trade channel? 

________ is a type of advertising that communicates the specific features,values,and benefits of a product offered by a particular company.

The model of mass-mediated communications is unidirectional,and not fluid.

When national companies and local merchants share advertising expenses,they are taking part in _________.

Firms are developing opportunities in _____ through communication via devices like smart phones,tablets,and wearables.

Which of the following is an example of international advertising? 

The organization that pays for an advertisement is referred to as the agency.