Question 1

The target population should be defined in terms of all of the following EXCEPT in terms of ________.

Accepted Answer

A)  elements 
B)  cost 
C)  sampling units 
D)  time frame 
E)  extent 
A)  elements 
B)  cost 
C)  sampling units 
D)  time frame 
E)  extent

Question 2

A sampling unit is the basic unit containing the elements of the population to be sampled.

Accepted Answer

A) True 
 B)False

Question 3

Quota sampling is an example of a commonly used probability sampling technique.

Accepted Answer

A) True 
 B)False

Question 4

________ relies on the personal judgment of the researcher,rather than chance,in selecting sampling elements.

Accepted Answer

A)  Nonprobability sampling 
B)  Probability sampling 
C)  Simple random sampling 
D)  Systematic sampling 
E)  Umpire sampling 
A)  Nonprobability sampling 
B)  Probability sampling 
C)  Simple random sampling 
D)  Systematic sampling 
E)  Umpire sampling

Question 5

According to the text,which of the following is the first step in the sampling design process?

Accepted Answer

A)  define the population 
B)  determine the sampling frame 
C)  select sampling technique(s) 
D)  determine the sample size 
E)  count your resources available 
A)  define the population 
B)  determine the sampling frame 
C)  select sampling technique(s) 
D)  determine the sample size 
E)  count your resources available

Question 6

A sampling procedure in which each element of the population has a fixed probabilistic chance of being selected for the sample is called ________.

Accepted Answer

A)  probability sampling 
B)  nonprobability sampling 
C)  quota sampling 
D)  snowball sampling 
E)  window sampling 
A)  probability sampling 
B)  nonprobability sampling 
C)  quota sampling 
D)  snowball sampling 
E)  window sampling

Question 7

Objects that possess the information the researcher seeks and about which the researcher will make inferences are called elements.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following conditions does NOT favor the choice of using a sample over a census?

Accepted Answer

A)  small budget 
B)  Time available is short. 
C)  Population size is large. 
D)  Variance in the characteristic of interest is low. 
E)  Cost of sampling error is high. 
A)  small budget 
B)  Time available is short. 
C)  Population size is large. 
D)  Variance in the characteristic of interest is low. 
E)  Cost of sampling error is high.

Question 9

________ is a nonprobability sampling technique that is a two-stage restricted judgmental sampling.The first stage consists of developing control categories of population elements.In the second stage,sample elements are selected based on convenience or judgment.

Accepted Answer

A)  Quota sampling 
B)  Simple random sampling 
C)  Snowball sampling 
D)  Cluster sampling 
E)  Stratified sampling 
A)  Quota sampling 
B)  Simple random sampling 
C)  Snowball sampling 
D)  Cluster sampling 
E)  Stratified sampling

Question 10

A nonprobability sampling technique in which an initial group of respondents is selected randomly and subsequent respondents are selected based on the referrals or information provided by the initial respondents is called ________.

Accepted Answer

A)  quota sampling 
B)  snowball sampling 
C)  stratified sampling 
D)  cluster sampling 
E)  respondent sampling 
A)  quota sampling 
B)  snowball sampling 
C)  stratified sampling 
D)  cluster sampling 
E)  respondent sampling

Question 11

The collection of elements or objects that possess the information the researcher seeks and about which the researcher will make inferences is called the ________.

Accepted Answer

A)  target population 
B)  census 
C)  element 
D)  incident 
E)  intended abstract 
A)  target population 
B)  census 
C)  element 
D)  incident 
E)  intended abstract

Question 12

A(n)________ is a representation of the elements of the target population,which consists of a list or set of directions for identifying the target population.

Accepted Answer

A)  sampling frame 
B)  census tract 
C)  sampling unit 
D)  hypothesis 
E)  geodemographic template 
A)  sampling frame 
B)  census tract 
C)  sampling unit 
D)  hypothesis 
E)  geodemographic template

Question 13

The number of units to be included in a study is called the ________.

Accepted Answer

A)  census 
B)  sampling frame 
C)  sample size 
D)  incident 
E)  company roster 
A)  census 
B)  sampling frame 
C)  sample size 
D)  incident 
E)  company roster

Question 14

In a short essay,list and discuss the four probability sampling techniques used in marketing research.

Accepted Answer

a. In simple random sampling,each

Question 15

The number of units to be included in a study is called the sample size.

Accepted Answer

A) True 
 B)False

Question 16

According to the text,the first step in the sampling design process is to determine the sample size.

Accepted Answer

A) True 
 B)False

Question 17

In which of the following types of research are convenience samples appropriate to use?

Accepted Answer

A)  descriptive research 
B)  causal research 
C)  exploratory research 
D)  survey research 
E)  any research where the goal is to draw population inferences 
A)  descriptive research 
B)  causal research 
C)  exploratory research 
D)  survey research 
E)  any research where the goal is to draw population inferences

Question 18

In ________,sampling elements are selected by chance,that is,randomly.

Accepted Answer

A)  nonprobability sampling 
B)  convenience sampling 
C)  judgmental sampling 
D)  probability sampling 
E)  lotto sampling 
A)  nonprobability sampling 
B)  convenience sampling 
C)  judgmental sampling 
D)  probability sampling 
E)  lotto sampling

Question 19

A(n)________ is the basic unit containing the elements of the population to be sampled.

Accepted Answer

A)  hypothesis 
B)  theory 
C)  sampling unit 
D)  coefficient alpha 
E)  household 
A)  hypothesis 
B)  theory 
C)  sampling unit 
D)  coefficient alpha 
E)  household

Question 20

Sampling techniques that do not use chance selection procedures and rely on the personal judgment of the researcher are called ________.

Accepted Answer

A)  probability sampling techniques 
B)  nonprobability sampling techniques 
C)  stratified sampling 
D)  cluster sampling 
E)  semantic differential sampling 
A)  probability sampling techniques 
B)  nonprobability sampling techniques 
C)  stratified sampling 
D)  cluster sampling 
E)  semantic differential sampling

The target population should be defined in terms of all of the following EXCEPT in terms of ________.

A sampling unit is the basic unit containing the elements of the population to be sampled.

Quota sampling is an example of a commonly used probability sampling technique.

________ relies on the personal judgment of the researcher,rather than chance,in selecting sampling elements.

According to the text,which of the following is the first step in the sampling design process?

A sampling procedure in which each element of the population has a fixed probabilistic chance of being selected for the sample is called ________.

Objects that possess the information the researcher seeks and about which the researcher will make inferences are called elements.

Which of the following conditions does NOT favor the choice of using a sample over a census?

________ is a nonprobability sampling technique that is a two-stage restricted judgmental sampling.The first stage consists of developing control categories of population elements.In the second stage,sample elements are selected based on convenience or judgment.

A nonprobability sampling technique in which an initial group of respondents is selected randomly and subsequent respondents are selected based on the referrals or information provided by the initial respondents is called ________.

The collection of elements or objects that possess the information the researcher seeks and about which the researcher will make inferences is called the ________.

A(n)________ is a representation of the elements of the target population,which consists of a list or set of directions for identifying the target population.

The number of units to be included in a study is called the ________.

In a short essay,list and discuss the four probability sampling techniques used in marketing research.

The number of units to be included in a study is called the sample size.

According to the text,the first step in the sampling design process is to determine the sample size.

In which of the following types of research are convenience samples appropriate to use?

In ________,sampling elements are selected by chance,that is,randomly.

A(n)________ is the basic unit containing the elements of the population to be sampled.

Sampling techniques that do not use chance selection procedures and rely on the personal judgment of the researcher are called ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters

Exam 9: Sampling: Design and Procedures

The target population should be defined in terms of all of the following EXCEPT in terms of ________.

A sampling unit is the basic unit containing the elements of the population to be sampled.

Quota sampling is an example of a commonly used probability sampling technique.

________ relies on the personal judgment of the researcher,rather than chance,in selecting sampling elements.

According to the text,which of the following is the first step in the sampling design process?

A sampling procedure in which each element of the population has a fixed probabilistic chance of being selected for the sample is called ________.

Objects that possess the information the researcher seeks and about which the researcher will make inferences are called elements.

Which of the following conditions does NOT favor the choice of using a sample over a census?

________ is a nonprobability sampling technique that is a two-stage restricted judgmental sampling.The first stage consists of developing control categories of population elements.In the second stage,sample elements are selected based on convenience or judgment.

A nonprobability sampling technique in which an initial group of respondents is selected randomly and subsequent respondents are selected based on the referrals or information provided by the initial respondents is called ________.

The collection of elements or objects that possess the information the researcher seeks and about which the researcher will make inferences is called the ________.

A(n)________ is a representation of the elements of the target population,which consists of a list or set of directions for identifying the target population.

The number of units to be included in a study is called the ________.

In a short essay,list and discuss the four probability sampling techniques used in marketing research.

The number of units to be included in a study is called the sample size.

According to the text,the first step in the sampling design process is to determine the sample size.

In which of the following types of research are convenience samples appropriate to use?

In ________,sampling elements are selected by chance,that is,randomly.

A(n)________ is the basic unit containing the elements of the population to be sampled.

Sampling techniques that do not use chance selection procedures and rely on the personal judgment of the researcher are called ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters