Question 1

Which of the following is NOT a guideline that should be followed to avoid problems in question wording?

Accepted Answer

A)  use positive statements only 
B)  define the issue 
C)  use ordinary words 
D)  avoid ambiguous words 
E)  avoid leading questions 
A)  use positive statements only 
B)  define the issue 
C)  use ordinary words 
D)  avoid ambiguous words 
E)  avoid leading questions

Question 2

Respondents for the pretest and for the actual survey should NOT be drawn from the same population.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following types of information is the most important aspect of a marketing research study?

Accepted Answer

A)  basic information 
B)  classification information 
C)  problem-solving information 
D)  identification information 
E)  quantification information 
A)  basic information 
B)  classification information 
C)  problem-solving information 
D)  identification information 
E)  quantification information

Question 4

Open-ended questions that respondents answer in their own words are called unstructured questions.

Accepted Answer

A) True 
 B)False

Question 5

________ is a type of information obtained in a questionnaire that includes name,address,e-mail address and phone number.

Accepted Answer

A)  Basic information 
B)  Classification information 
C)  Problem-solving information 
D)  Identification information 
E)  Phone book information 
A)  Basic information 
B)  Classification information 
C)  Problem-solving information 
D)  Identification information 
E)  Phone book information

Question 6

According to the text,unstructured questions are also referred to as free-response or free-answer questions.

Accepted Answer

A) True 
 B)False

Question 7

Classification information is considered most sensitive and,therefore,should appear at the very end of the questionnaire.

Accepted Answer

A) True 
 B)False

Question 8

Forms for recording observational data are more difficult to construct than questionnaires.

Accepted Answer

A) True 
 B)False

Question 9

To increase the likelihood of obtaining sensitive information,such topics should be placed in the middle of the questionnaire.

Accepted Answer

A) True 
 B)False

Question 10

Questions that prespecify the set of response alternatives and the response format are called ________.

Accepted Answer

A)  unstructured questions 
B)  structured questions 
C)  open-ended questions 
D)  double-barreled questions 
E)  response-alternative questions 
A)  unstructured questions 
B)  structured questions 
C)  open-ended questions 
D)  double-barreled questions 
E)  response-alternative questions

Question 11

In a short essay,list the ten steps to designing the ideal questionnaire.

Accepted Answer

The guidelines to support questionnaire

Question 12

According to the text,identification information is usually positioned in which place in the questionnaire?

Accepted Answer

A)  at the beginning 
B)  right after the screening questions 
C)  in the middle 
D)  before the lifestyle questions 
E)  at the end 
A)  at the beginning 
B)  right after the screening questions 
C)  in the middle 
D)  before the lifestyle questions 
E)  at the end

Question 13

Which of the following types of information is considered most sensitive and,therefore,should appear at the end of the questionnaire?

Accepted Answer

A)  basic information 
B)  identification information 
C)  problem-solving information 
D)  random information 
E)  quantification information 
A)  basic information 
B)  identification information 
C)  problem-solving information 
D)  random information 
E)  quantification information

Question 14

A researcher should use questions with positive statements only to avoid problems with question wording.

Accepted Answer

A) True 
 B)False

Question 15

For questionnaires to be used in surveys to be conducted in social media,the general principles and guidelines for questionnaire design remain the same as those for traditional media.

Accepted Answer

A) True 
 B)False

Question 16

In multiple-choice questions,the researcher provides a choice of answers,and respondents are asked to select one or more of the alternatives given.

Accepted Answer

A) True 
 B)False

Question 17

When respondents are unable to articulate a response to a question,this usually indicates they have no opinion on that topic.

Accepted Answer

A) True 
 B)False

Question 18

According to the text,pretests are best done by ________ interviews.

Accepted Answer

A)  telephone 
B)  electronic 
C)  mail 
D)  personal 
E)  online 
A)  telephone 
B)  electronic 
C)  mail 
D)  personal 
E)  online

Question 19

According to the text,________ are also referred to as free-response or free-answer questions.

Accepted Answer

A)  structured questions 
B)  unstructured questions 
C)  double-barreled questions 
D)  filtered questions 
E)  free-bird questions 
A)  structured questions 
B)  unstructured questions 
C)  double-barreled questions 
D)  filtered questions 
E)  free-bird questions

Question 20

According to the text,at what point are telephone interviews considered to be too long?

Accepted Answer

A)  over 10 minutes 
B)  over 15 minutes 
C)  over 20 minutes 
D)  over 25 minutes 
E)  over 30 minutes 
A)  over 10 minutes 
B)  over 15 minutes 
C)  over 20 minutes 
D)  over 25 minutes 
E)  over 30 minutes

Which of the following is NOT a guideline that should be followed to avoid problems in question wording?

Respondents for the pretest and for the actual survey should NOT be drawn from the same population.

Which of the following types of information is the most important aspect of a marketing research study?

Open-ended questions that respondents answer in their own words are called unstructured questions.

________ is a type of information obtained in a questionnaire that includes name,address,e-mail address and phone number.

According to the text,unstructured questions are also referred to as free-response or free-answer questions.

Classification information is considered most sensitive and,therefore,should appear at the very end of the questionnaire.

Forms for recording observational data are more difficult to construct than questionnaires.

To increase the likelihood of obtaining sensitive information,such topics should be placed in the middle of the questionnaire.

Questions that prespecify the set of response alternatives and the response format are called ________.

In a short essay,list the ten steps to designing the ideal questionnaire.

According to the text,identification information is usually positioned in which place in the questionnaire?

Which of the following types of information is considered most sensitive and,therefore,should appear at the end of the questionnaire?

A researcher should use questions with positive statements only to avoid problems with question wording.

For questionnaires to be used in surveys to be conducted in social media,the general principles and guidelines for questionnaire design remain the same as those for traditional media.

In multiple-choice questions,the researcher provides a choice of answers,and respondents are asked to select one or more of the alternatives given.

When respondents are unable to articulate a response to a question,this usually indicates they have no opinion on that topic.

According to the text,pretests are best done by ________ interviews.

According to the text,________ are also referred to as free-response or free-answer questions.

According to the text,at what point are telephone interviews considered to be too long?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters

Exam 8: Questionnaire and Form Design

Which of the following is NOT a guideline that should be followed to avoid problems in question wording?

Respondents for the pretest and for the actual survey should NOT be drawn from the same population.

Which of the following types of information is the most important aspect of a marketing research study?

Open-ended questions that respondents answer in their own words are called unstructured questions.

________ is a type of information obtained in a questionnaire that includes name,address,e-mail address and phone number.

According to the text,unstructured questions are also referred to as free-response or free-answer questions.

Classification information is considered most sensitive and,therefore,should appear at the very end of the questionnaire.

Forms for recording observational data are more difficult to construct than questionnaires.

To increase the likelihood of obtaining sensitive information,such topics should be placed in the middle of the questionnaire.

Questions that prespecify the set of response alternatives and the response format are called ________.

In a short essay,list the ten steps to designing the ideal questionnaire.

According to the text,identification information is usually positioned in which place in the questionnaire?

Which of the following types of information is considered most sensitive and,therefore,should appear at the end of the questionnaire?

A researcher should use questions with positive statements only to avoid problems with question wording.

For questionnaires to be used in surveys to be conducted in social media,the general principles and guidelines for questionnaire design remain the same as those for traditional media.

In multiple-choice questions,the researcher provides a choice of answers,and respondents are asked to select one or more of the alternatives given.

When respondents are unable to articulate a response to a question,this usually indicates they have no opinion on that topic.

According to the text,pretests are best done by ________ interviews.

According to the text,________ are also referred to as free-response or free-answer questions.

According to the text,at what point are telephone interviews considered to be too long?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters