Question 1

The Federal Trade Commission (FTC) was established in 1914 to protect consumers against deceptive advertising.

Accepted Answer

A) True 
 B)False

Question 2

In the 1960 case Greenman v.Yuba PowerProducts,injured consumers were awarded damages based on their proving that the manufacturers of the defective products were negligent.

Accepted Answer

A) True 
 B)False

Question 3

Why then is there concern about the ethics of advertising? If the consumer is responsible to make the decision,is there anything to justify restricting the advertiser? Justify and explain your answers.

Accepted Answer

There is concern about the ethics of adv

Question 4

Defend the position that advertisers must use imagination and artistic content to address human needs.

Accepted Answer

Advertisers must use imagination and art

Question 5

What is subliminal advertising?

Accepted Answer

Subliminal advertising is a marketing te

Question 6

Which statement is true from an ethical perspective?

Accepted Answer

A) The argument for strict liability is basically utilitarian. 
B) Strict liability is identical with absolute liability. 
C) The concept of due care is identical with that of caveat emptor. 
D) The argument for due care is basically Kantian. 
A) The argument for strict liability is basically utilitarian. 
B) Strict liability is identical with absolute liability. 
C) The concept of due care is identical with that of caveat emptor. 
D) The argument for due care is basically Kantian.

Question 7

Before the case of MacPherson v.Buick Motor Car in 1916,injured consumers could only recover damages from the retailer of the defective product.

Accepted Answer

A) True 
 B)False

Question 8

Defend the position that advertising manipulates human needs and can create artificial ones.

Accepted Answer

Advertising has a powerful influence on

Question 9

Which statement is accurate in its description of consumer protection?

Accepted Answer

A) The Consumer Product Safety Commission has the power to order recalls. 
B) Statistics show that,in fact,safety regulations rarely succeed in increasing safety. 
C) Critics agree that the cost of safety regulations and product recalls are negligible. 
D) Safety regulations permit people to choose to save money by purchasing riskier (but less expensive) products. 
A) The Consumer Product Safety Commission has the power to order recalls. 
B) Statistics show that,in fact,safety regulations rarely succeed in increasing safety. 
C) Critics agree that the cost of safety regulations and product recalls are negligible. 
D) Safety regulations permit people to choose to save money by purchasing riskier (but less expensive) products.

Question 10

What is the doctrine of caveat emptor?

Accepted Answer

The doctrine of caveat emptor is a legal

Question 11

The controversy over legal paternalism pits the values of individual freedom and autonomy against social welfare.

Accepted Answer

A) True 
 B)False

Question 12

One decisive case in the legal transition away from the reasonable-person standard in matters of advertising,sales and marketing was FTC v.Standard Education.

Accepted Answer

A) True 
 B)False

Question 13

Strict liability is the same thing as absolute liability.

Accepted Answer

A) True 
 B)False

Question 14

In deciding whether an ad is deceptive,today the FTC basically follows

Accepted Answer

A) the reasonable consumer standard. 
B) the ignorant/gullible consumer standard. 
C) a "modified" ignorant-consumer standard. 
D) none of these choices. 
A) the reasonable consumer standard. 
B) the ignorant/gullible consumer standard. 
C) a "modified" ignorant-consumer standard. 
D) none of these choices.

Question 15

Caveat emptor means

Accepted Answer

A) strict product liability 
B) due care 
C) let the buyer beware 
D) the customer and manufacturer meet as equals 
A) strict product liability 
B) due care 
C) let the buyer beware 
D) the customer and manufacturer meet as equals

Question 16

In 1972 Congress created one of the most important agencies for regulating product safety.This agency is the

Accepted Answer

A) Securities and Exchange Commission. 
B) Federal Drug Administration Agency. 
C) Fair Packaging and Labeling Commission. 
D) Consumer Product Safety Commission. 
A) Securities and Exchange Commission. 
B) Federal Drug Administration Agency. 
C) Fair Packaging and Labeling Commission. 
D) Consumer Product Safety Commission.

Question 17

Subliminal advertising is advertising that supposedly communicates at a level beneath our conscious awareness.

Accepted Answer

A) True 
 B)False

Question 18

Every year ____ of Americans require medical treatment from product related accidents.

Accepted Answer

A) tens of thousands 
B) hundreds 
C) millions 
D) hundreds of thousands 
A) tens of thousands 
B) hundreds 
C) millions 
D) hundreds of thousands

Question 19

Give an example of deceptive ambiguity in advertising.

Accepted Answer

Deceptive ambiguity in advertising occur

Question 20

Statistically,there is strong evidence that exposure to television advertising is strongly associated with

Accepted Answer

A) criminal behavior. 
B) obesity in children under twelve. 
C) low ethical sensitivity in children under ten. 
D) liberal attitudes in children under nine. 
A) criminal behavior. 
B) obesity in children under twelve. 
C) low ethical sensitivity in children under ten. 
D) liberal attitudes in children under nine.

The Federal Trade Commission (FTC) was established in 1914 to protect consumers against deceptive advertising.

In the 1960 case Greenman v.Yuba PowerProducts,injured consumers were awarded damages based on their proving that the manufacturers of the defective products were negligent.

Why then is there concern about the ethics of advertising? If the consumer is responsible to make the decision,is there anything to justify restricting the advertiser? Justify and explain your answers.

Defend the position that advertisers must use imagination and artistic content to address human needs.

What is subliminal advertising?

Which statement is true from an ethical perspective?

Before the case of MacPherson v.Buick Motor Car in 1916,injured consumers could only recover damages from the retailer of the defective product.

Defend the position that advertising manipulates human needs and can create artificial ones.

Which statement is accurate in its description of consumer protection?

What is the doctrine of caveat emptor?

The controversy over legal paternalism pits the values of individual freedom and autonomy against social welfare.

One decisive case in the legal transition away from the reasonable-person standard in matters of advertising,sales and marketing was FTC v.Standard Education.

Strict liability is the same thing as absolute liability.

In deciding whether an ad is deceptive,today the FTC basically follows

Caveat emptor means

In 1972 Congress created one of the most important agencies for regulating product safety.This agency is the

Subliminal advertising is advertising that supposedly communicates at a level beneath our conscious awareness.

Every year ____ of Americans require medical treatment from product related accidents.

Give an example of deceptive ambiguity in advertising.

Statistically,there is strong evidence that exposure to television advertising is strongly associated with

The Nature of Morality

Normative Theories of Ethics

Justice and Economic Distribution

The Nature of Capitalism

Corporations

The Environment

The Workplace 1: Basic Issues

The Workplace 2: Todays Challenges

Moral Choices Facing Employees

Job Discrimination

Filters

Exam 6: Consumers

The Federal Trade Commission (FTC) was established in 1914 to protect consumers against deceptive advertising.

In the 1960 case Greenman v.Yuba PowerProducts,injured consumers were awarded damages based on their proving that the manufacturers of the defective products were negligent.

Why then is there concern about the ethics of advertising? If the consumer is responsible to make the decision,is there anything to justify restricting the advertiser? Justify and explain your answers.

Defend the position that advertisers must use imagination and artistic content to address human needs.

What is subliminal advertising?

Which statement is true from an ethical perspective?

Before the case of MacPherson v.Buick Motor Car in 1916,injured consumers could only recover damages from the retailer of the defective product.

Defend the position that advertising manipulates human needs and can create artificial ones.

Which statement is accurate in its description of consumer protection?

What is the doctrine of caveat emptor?

The controversy over legal paternalism pits the values of individual freedom and autonomy against social welfare.

One decisive case in the legal transition away from the reasonable-person standard in matters of advertising,sales and marketing was FTC v.Standard Education.

Strict liability is the same thing as absolute liability.

In deciding whether an ad is deceptive,today the FTC basically follows

Caveat emptor means

In 1972 Congress created one of the most important agencies for regulating product safety.This agency is the

Subliminal advertising is advertising that supposedly communicates at a level beneath our conscious awareness.

Every year ____ of Americans require medical treatment from product related accidents.

Give an example of deceptive ambiguity in advertising.

Statistically,there is strong evidence that exposure to television advertising is strongly associated with

The Nature of Morality

Normative Theories of Ethics

Justice and Economic Distribution

The Nature of Capitalism

Corporations

The Environment

The Workplace 1: Basic Issues

The Workplace 2: Todays Challenges

Moral Choices Facing Employees

Job Discrimination

Filters