Exam 9: The Media and Uspolitics

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Campaign advertising has recently taken on a much more positive tone with regard to the opposing candidate.

(True/False)
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Although the media insist that they pay attention to all candidates who have a __________ to win,they also influence who gets such an opportunity.

(Short Answer)
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The primary responsibility of a(n)__________ is to provide a positive image of the candidate and to reinforce negative images of the opponent.

(Short Answer)
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Politicians are friendly with the press in part because of the level of influence the media have on the voting public.

(True/False)
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When individuals perceive only what they want to in the media,it is known as __________.

(Multiple Choice)
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The average American watches approximately__________ hour(s)of television a day.

(Multiple Choice)
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How has television coverage of politics changed over time?

(Multiple Choice)
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What was the original motivation for the creation of the Internet?

(Multiple Choice)
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Which of the following is true of network news programs on ABC,CBS,and NBC?

(Multiple Choice)
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Most Americans believe that the media are a valuable watchdog over government.

(True/False)
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Image making in politics has resulted in an increased number of what?

(Multiple Choice)
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Many political and campaign events do not receive attention from the media because news outlets do not consider them to be __________.

(Multiple Choice)
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Define and analyze the role of political socialization.What affect on politics does it have?

(Essay)
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What television network provides uninterrupted coverage of congressional deliberations and presidential nominating conventions?

(Multiple Choice)
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__________ of types of media used in campaigns lessens the ability of any one medium to influence election outcomes.

(Short Answer)
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Party identification acts as a(n)__________ through which people view the media.

(Short Answer)
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What are two criticisms of mass media? Choose a political topic in the news today.Drawing on the coverage of the topic and what you've learned,are these criticisms justified,in your opinion?

(Essay)
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When did the era of "objective journalism" begin?

(Multiple Choice)
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New York Tribune editor Whitelaw Reid saw __________ as the watchword of a new breed of objective journalist in the early twentieth century.

(Multiple Choice)
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When Walter Mondale famously said that he would give up the right to veto any law Congress sent him for media access,he was simply acknowledging the power of __________ news during the 1970s and 1980s.

(Short Answer)
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