Exam 14: Marketing

Word-of-mouth and grassroots-brand advocacy do not have a powerful effect,especially for the launch of new products and services,because it takes too long for the information to travel from one person to another.

Differences among markets exist in three dimensions: ________,________,and ________.

In industrialized countries,the richest 30 percent of the population consumes 30 percent of all goods and services,whereas the respective figure for the developing countries may be as high as 75 percent.

The term cost is used to describe the financial requirements in setting up a channel system.

Which of the following is NOT one of the four main transfer-pricing possibilities that have emerged over time?

Activities such as couponing,sampling,premiums,consumer education and demonstration activities,cents-off packages,point-of-purchase materials,and direct mail are examples of ________.

Explain the three categories of factors that affect expansion strategy.

The ideal situation in developing message strategy is to have a world brand-a product that is manufactured,packaged,and positioned the same around the world.

Global Internet penetration grew at a rate of ________ percent from 2000 to 2009.

________ are brands that reach the world's mega-markets and are perceived as the same brand by consumers and internal constituents.

________ is based on average unit costs of fixed,variable,and export-related costs.

What brand was ranked as number one in both 2008 and 2009 as the most valuable global brand?

The market expansion policy that involves concentrating on a small number of markets is referred to as ________.

Any transaction involving the transfer of ownership or rights to use goods and services,which is initiated and/or completed by using mobile access to computer-mediated networks with the help of an electronic device is called ________.

The market expansion policy that involves concentrating on a small number of markets is known as ________.

________ is an Internet advertising model used on search engines,advertising networks,and content web sites (such as blogs),where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers' web site.

The basic tasks of marketing vary based on geographic markets.

Describe the four general categories of international pricing.

The largest media spender in 2008 was ________.

In the early stages of internationalization,exporters rely heavily on personal contact.As a result,many promotional efforts consist of ________.