Exam 13: Entry and Expansion

Define strategic alliance.List and briefly describe the five types of strategic alliances.Which feature the most extensive commitment and shared control?

Participation by a firm in international business in which the firm works with foreign customers or markets to establish a relationship is called ________.

________allows the corporation to outsource the actual production of goods so that the corporation can focus on research,development,and marketing.

Market development,risk sharing,and resource sharing are reasons for interfirm cooperation.

The expansion or contraction of franchising is unaffected by the global economic climate.

The Export-Import Bank in the United States,the Australian Trade Commission in Australia,and the Export Development Corporation in Canada are all examples of:

________ occurs when a firm gives a license to another firm to produce,package,or market its product.

Firms are always aware of when they are indirectly exporting and importing.

Explain the difference between proactive and reactive motivations to going international.List the major proactive and reactive motivations.

The parent company,Denny's,allows independent entities to sell its products.In addition,the independent entities can use the Denny's name,production,and marketing techniques.Denny's is an example of a(n)________.