Question 1

Porter's four generic business strategies include all of the following except which?

Accepted Answer

A) cost leadership 
B) quality focus 
C) differentiation focus 
D) cost focus 
E) differentiation 
A) cost leadership 
B) quality focus 
C) differentiation focus 
D) cost focus 
E) differentiation

Question 2

Synergy analysis incorporates two business analysis tools,which are diversification analysis and

Accepted Answer

A) Porter's generic business strategy framework. 
B) the market-product grid framework. 
C) SWOT analysis. 
D) Porter's competitive advantage. 
E) share point analysis. 
A) Porter's generic business strategy framework. 
B) the market-product grid framework. 
C) SWOT analysis. 
D) Porter's competitive advantage. 
E) share point analysis.

Question 3

Figure 22-8 
  
-Consider Figure 22-8 above.The graphic display of General Mills Channels for Warm Delights Minis as of December 2013 is an example of a(n)

Accepted Answer

A) Pert chart. 
B) marketing program. 
C) marketing dashboard. 
D) Gantt chart. 
E) marketing plan. 
A) Pert chart. 
B) marketing program. 
C) marketing dashboard. 
D) Gantt chart. 
E) marketing plan.

Question 4

A time-based agenda is

Accepted Answer

A) a list of topics to be covered during a meeting that shows the running time allocated to and the person(s)responsible for leading the discussion for each topic. 
B) a chart that demonstrates how a set of tasks for a project can be sequentially and concurrently completed by specified times. 
C) an aid to implementing a marketing plan consisting of four columns: (1)the task,(2)the person responsible for completing that task,(3)the date to finish the task,and (4)what is to be delivered. 
D) a tool that shows the relationships through time of the various program tasks,which involves: (1)identifying the main tasks;(2)determining the time required to complete each task;(3)arranging the activities to meet the deadline;and (4)assigning people the responsibilities to complete each task. 
E) a statistical tool,used in project management,that is designed to analyze and represent the tasks involved in completing a given project. 
A) a list of topics to be covered during a meeting that shows the running time allocated to and the person(s)responsible for leading the discussion for each topic. 
B) a chart that demonstrates how a set of tasks for a project can be sequentially and concurrently completed by specified times. 
C) an aid to implementing a marketing plan consisting of four columns: (1)the task,(2)the person responsible for completing that task,(3)the date to finish the task,and (4)what is to be delivered. 
D) a tool that shows the relationships through time of the various program tasks,which involves: (1)identifying the main tasks;(2)determining the time required to complete each task;(3)arranging the activities to meet the deadline;and (4)assigning people the responsibilities to complete each task. 
E) a statistical tool,used in project management,that is designed to analyze and represent the tasks involved in completing a given project.

Question 5

Geographical groupings are organizational groupings

Accepted Answer

A) that group specific customer segments. 
B) in which sales territories are subdivided according to geographic location. 
C) that represent the different departments or business activities within a firm. 
D) in which a unit is responsible for specific product offerings. 
E) that combine both market-based groupings with product groupings. 
A) that group specific customer segments. 
B) in which sales territories are subdivided according to geographic location. 
C) that represent the different departments or business activities within a firm. 
D) in which a unit is responsible for specific product offerings. 
E) that combine both market-based groupings with product groupings.

Question 6

Define marketing ROI (return on investment).

Accepted Answer

In finance,the return on investment (ROI

Question 7

Porter's four generic business strategies involve combinations of competitive scope or the breadth of the target markets and

Accepted Answer

A) organizational structure. 
B) degree of geographical distribution. 
C) investment in research and development. 
D) a stress on costs versus product differentiation. 
E) relative number of products in a product line. 
A) organizational structure. 
B) degree of geographical distribution. 
C) investment in research and development. 
D) a stress on costs versus product differentiation. 
E) relative number of products in a product line.

Question 8

Figure 22-4
  
-In Figure 22-4 above,the market-product grid labeled C illustrates which of the following market-product strategies?

Accepted Answer

A) market specialization 
B) selective specialization 
C) market-product concentration 
D) full coverage 
E) product specialization 
A) market specialization 
B) selective specialization 
C) market-product concentration 
D) full coverage 
E) product specialization

Question 9

Reflecting on the research study of over 200 management tools and techniques,which of the following companies is an example of a firm that excels based on a performance-oriented culture?

Accepted Answer

A) Costco 
B) Google 
C) Coca-Cola 
D) Sears 
E) Toyota 
A) Costco 
B) Google 
C) Coca-Cola 
D) Sears 
E) Toyota

Question 10

Four basic business and management practices are what matter-"what really works," to use the phrase of the researchers who studied more than 200 management tools and techniques.Which of the following is one of these?

Accepted Answer

A) ethics 
B) charismatic leadership 
C) quality 
D) culture 
E) sustainability 
A) ethics 
B) charismatic leadership 
C) quality 
D) culture 
E) sustainability

Question 11

The five alternative marketing strategies that can be identified by market-product grids include which of the following?

Accepted Answer

A) diversification 
B) selective distribution 
C) product reorientation 
D) full coverage 
E) new-product introduction 
A) diversification 
B) selective distribution 
C) product reorientation 
D) full coverage 
E) new-product introduction

Question 12

What is the primary disadvantage of employing a market specialization strategy?

Accepted Answer

A) Gaining market distribution will be costly. 
B) The organization may be spread too thin. 
C) The organization achieves neither marketing nor manufacturing synergies. 
D) R&D-manufacturing has the difficulty of producing multiple products. 
E) There are too many product substitutes over which a firm would not have control. 
A) Gaining market distribution will be costly. 
B) The organization may be spread too thin. 
C) The organization achieves neither marketing nor manufacturing synergies. 
D) R&D-manufacturing has the difficulty of producing multiple products. 
E) There are too many product substitutes over which a firm would not have control.

Question 13

Which of the following is a typical objective for value-based planning?

Accepted Answer

A) Integrate sustainable development. 
B) Demonstrate corporate integrity. 
C) Contribute to the price of a company's stock. 
D) Reduce employee turnover. 
E) Identify new channels of distribution. 
A) Integrate sustainable development. 
B) Demonstrate corporate integrity. 
C) Contribute to the price of a company's stock. 
D) Reduce employee turnover. 
E) Identify new channels of distribution.

Question 14

All of the following are among the five alternative marketing strategies that can be identified by market-product grids except which?

Accepted Answer

A) diversification 
B) selective specialization 
C) market-product concentration 
D) full coverage 
E) product specialization 
A) diversification 
B) selective specialization 
C) market-product concentration 
D) full coverage 
E) product specialization

Question 15

Based on a market-product grid framework,which marketing strategy would most likely offer the greatest marketing synergies or efficiencies?

Accepted Answer

A) market-product concentration 
B) product specialization 
C) market specialization 
D) selective specialization 
E) universal concentration 
A) market-product concentration 
B) product specialization 
C) market specialization 
D) selective specialization 
E) universal concentration

Question 16

Which of the following output reports is used in the implementation phase of the strategic marketing process?

Accepted Answer

A) marketing plans that define goals 
B) projections of sales and expenses 
C) action memos that tell who is to do what by when 
D) corrective action memos 
E) tracking reports 
A) marketing plans that define goals 
B) projections of sales and expenses 
C) action memos that tell who is to do what by when 
D) corrective action memos 
E) tracking reports

Question 17

Procter & Gamble uses category managers to organize by "global business units" such as baby care and beauty care.Cutting across country boundaries,these global business units implement standardized worldwide pricing,marketing,and distribution strategies.The baby care category manager would have

Accepted Answer

A) completely different duties from the brand manager. 
B) profit and loss responsibility for all baby care products in the line. 
C) to use persuasion as opposed to direct authority to get any goals achieved. 
D) no authority over functions,except marketing,that affect baby care products. 
E) no authority on U.S.baby care product sales. 
A) completely different duties from the brand manager. 
B) profit and loss responsibility for all baby care products in the line. 
C) to use persuasion as opposed to direct authority to get any goals achieved. 
D) no authority over functions,except marketing,that affect baby care products. 
E) no authority on U.S.baby care product sales.

Question 18

All of the following products are examples of disruptive innovations except which?

Accepted Answer

A) Wrigley's Alert Energy Caffeine Gum 
B) Wikipedia 
C) Samsung's liquid crystal displays (LC
D) high-definition televisions (HDTVs) 
D) Apple's iPad and iPad mini tablet devices 
E) Cree's light emitting diode (LE
D) bulbs 
A) Wrigley's Alert Energy Caffeine Gum 
B) Wikipedia 
C) Samsung's liquid crystal displays (LC
D) high-definition televisions (HDTVs) 
D) Apple's iPad and iPad mini tablet devices 
E) Cree's light emitting diode (LE
D) bulbs

Question 19

In a five-year study,researchers conducted in-depth analysis of 160 companies and more than 200 management tools and techniques,such as customer relationship management and use of an intranet.What were their findings? That is,according to the researchers,how would a company exploit its competitive advantage to achieve superior business performance?

Accepted Answer

The result of the research study was tha

Question 20

Another commonly used term for product manager is

Accepted Answer

A) line advisor. 
B) product champion. 
C) brand manager. 
D) marketing advisor. 
E) account executive. 
A) line advisor. 
B) product champion. 
C) brand manager. 
D) marketing advisor. 
E) account executive.

Exam 22: Pulling It All Together: the Strategic Marketing Process

Porter's four generic business strategies include all of the following except which?

Synergy analysis incorporates two business analysis tools,which are diversification analysis and

Figure 22-8 -Consider Figure 22-8 above.The graphic display of General Mills Channels for Warm Delights Minis as of December 2013 is an example of a(n)

A time-based agenda is

Geographical groupings are organizational groupings

Define marketing ROI (return on investment).

Porter's four generic business strategies involve combinations of competitive scope or the breadth of the target markets and

Figure 22-4 -In Figure 22-4 above,the market-product grid labeled C illustrates which of the following market-product strategies?

Reflecting on the research study of over 200 management tools and techniques,which of the following companies is an example of a firm that excels based on a performance-oriented culture?

Four basic business and management practices are what matter-"what really works," to use the phrase of the researchers who studied more than 200 management tools and techniques.Which of the following is one of these?

The five alternative marketing strategies that can be identified by market-product grids include which of the following?

What is the primary disadvantage of employing a market specialization strategy?

Which of the following is a typical objective for value-based planning?

All of the following are among the five alternative marketing strategies that can be identified by market-product grids except which?

Based on a market-product grid framework,which marketing strategy would most likely offer the greatest marketing synergies or efficiencies?

Which of the following output reports is used in the implementation phase of the strategic marketing process?

Procter & Gamble uses category managers to organize by "global business units" such as baby care and beauty care.Cutting across country boundaries,these global business units implement standardized worldwide pricing,marketing,and distribution strategies.The baby care category manager would have

All of the following products are examples of disruptive innovations except which?

Another commonly used term for product manager is

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising,sales Promotion,and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Writing Successful Marketing and Business Plans: Tips and Guidelines

Financial Statements and Ratios

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