Exam 2: Developing Successful Organizational and Marketing Strategies

A(n)________ is a good,service,or idea that creates value for both the organization and its customers by satisfying their needs and wants.

The Boston Consulting Group (BCG)business portfolio analysis requires an organization to locate the position for each of its strategic business units (SBUs)on a growth-share matrix.In a growth-share matrix,the horizontal axis of the matrix indicates

Social entrepreneurs who start new ventures such as Teach for America and Swipe Out Hunger are usually structured as ________ rather than business firms.

The Boston Consulting Group (BCG)has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization.Question marks are SBUs that are classified as having

A measure of the quantitative value or trend of a marketing activity or result is referred to as

An organization's competencies include all of the following except which?

Figure 2-7 -Consider Figure 2-7 above.A Florida-based flashlight company has been extremely successful due in part to the number of hurricanes in Florida that result in a loss of power.The firm is thinking of expanding its product offerings to include other emergency supplies such as generators and survival kits.Before going ahead with this decision,several factors had to be considered: (1)The firm has a great reputation with its flashlights and doesn't want to ruin it.(2)Its physical plant could be refitted relatively easily to make small generators,but it would be rather costly.(3)It would have to rely on another firm to manufacture and package the survival kits.(4)Although there are nine named hurricanes scheduled for the upcoming year,no one really can predict what will happen.The need to rely on another company to supply the survival kits would fall in which quadrant(s)of the SWOT analysis grid?

________ starts new ventures that address important social needs and issues.These new enterprises are often organized as nonprofit organizations.

Strategic business units with a low share of high-growth markets that may require large cash injections of cash just to maintain market share are referred to as

A(n)________ is a privately owned organization that serves its customers to earn a profit so that it can survive.

Figure 2-10 -Which of the following tasks shown in Figure 2-10 above must be done sequentially rather than concurrently?

Cree markets LED (light-emitting diode)bulbs that replace the traditional incandescent bulb.A Cree LED bulb consumes 85 percent less energy and lasts for 25,000 hours.Cree is an example of

In general,a visionary organization asks which three types of questions to specify its foundation,set a direction,and formulate strategies?

Explain the difference between competencies and competitive advantage in an organizational setting.

Which of the following statements regarding diversification analysis is most accurate?

Figure 2-7 -Consider Figure 2-7 above.A Florida-based flashlight company has been extremely successful due in part to the number of hurricanes in Florida that result in power outages.The firm is thinking of expanding its product offerings to include other emergency supplies such as generators and survival kits (consisting of food bars,a water filtration system,first aid supplies,etc. ).Before going ahead with this decision,several factors had to be considered: (1)The firm has a great reputation with its flashlights and does not want to ruin it.(2)Its physical plant could be refitted relatively easily to make small generators,but it would be rather costly.(3)It would have to rely on another firm to manufacture and package the survival kits.(4)Although there are nine named hurricanes anticipated for the upcoming year,no one really can predict what will happen.The company's reputation would fall in which quadrant(s)of the SWOT analysis grid?

What are the marketing mix elements that make up a cohesive marketing program?

Alex has just completed measuring the results of her firm's product performance.Her next step will be to

Social entrepreneurs' ventures are usually structured as

In 25 words or less,write a mission statement for a local community college.