Exam 2: Developing Successful Organizational and Marketing Strategies

An organization's special capabilities,including skills,technology,and resources that distinguish it from other organizations and provide customer value,are referred to as

Sometimes maximizing sales will come at the expense of ________,so it is necessary to ensure that the latter remains at acceptable levels.

What are the three elements that today's visionary organization must do to be forward looking and successful within its marketing environment? What is the purpose of each of these elements?

Solarcom is a 30-year-old information technology company that owns several subsidiaries.One of its subsidiaries is Atlantix Global Systems,which is one of the leading wholesalers for refurbished computer equipment.It has a large share of an industry that is growing worldwide.According to the BCG business portfolio analysis framework,Atlantix Global would most likely be classified as a

The primary purpose of a marketing metric is to

Figure 2-2 -In Figure 2-2,C represents the "how" element of visionary organization.This is referred to as the

A business model

Netflix is a company that delivers DVD movies and television programming to consumers either by mail or streaming over the Internet.It faces many competitors,but continues to grow both in the US and abroad.Netflix now has around 47 million subscribers in the US out of 82 million worldwide.Part of what has driven success in recent years is its original content,with shows like Orange is the New Black and House of Cards,popular programming that cannot be seen elsewhere.Its original content provides Netflix's

Ben & Jerry's has earned B-Corp certification,which means it has

When using a ________ strategy,there is no change in either the basic product line or the markets served.Instead,increased sales are generated by selling either more products through better promotion or distribution or the same number of products at a higher price.

Figure 2-5 -Lego has traditionally been successful selling its classic construction sets to boys.Recently,Lego introduced a line of building toys especially for girls called Lego Friends.Though based on the same construction bricks and detailed instructions,the line included female characters,pink and purple theme colors,and allowed girls to construct more story-related pieces.The company successfully reached into the girl's toy market where alternatives included princess games and accessories.Considering Figure 2-5 above,this is an example of a ________ strategy that would be found in quadrant ________.

The marketing plan for IBM's "Smarter Planet" strategy included which of the following marketing tactics?

Market share refers to

Strategic business units (SBUs)with a low share of slow-growth markets that may generate enough cash to sustain themselves but do not hold the promise of ever becoming real winners for the organization are referred to as

All of the following were strategic opportunities identified in IBM's 2015 road map except which?

Overseeing strategic marketing efforts at the corporate level would most likely be the responsibility of the

________ the reward to a business firm for the risk it undertakes in marketing its offerings.

Within the strategic marketing process,the ________ is the result of the planning phase that will be carried out in the implementation phase.

Which of the following statements would most likely be heard at the functional level of an organization?

Recently,many organizations have added ________ to their mission statements.