Question 1

Digital goods are goods that are

Accepted Answer

A)  produced digitally. 
B)  sold over digital networks. 
C)  delivered digitally. 
D)  used with digital equipment. 
A)  produced digitally. 
B)  sold over digital networks. 
C)  delivered digitally. 
D)  used with digital equipment.

Question 2

A marketspace is a marketplace extended beyond traditional boundaries and removed from a temporal and geographic location.

Accepted Answer

A) True 
 B)False

Question 3

Micropayment systems provide content providers with a cost-effective method for processing high volumes of very small monetary transactions (anywhere from $.25 to $5.00 per transaction).

Accepted Answer

A) True 
 B)False

Question 4

EDI is

Accepted Answer

A)  the use of Internet technologies for electronic data transactions. 
B)  the exchange between two organizations of standard transactions through a network. 
C)  electronic data invoicing. 
D)  electronic delivery infrastructure. 
A)  the use of Internet technologies for electronic data transactions. 
B)  the exchange between two organizations of standard transactions through a network. 
C)  electronic data invoicing. 
D)  electronic delivery infrastructure.

Question 5

Airlines and hotels operating their own reservation sites online ___________________ per ticket because they have eliminated travel agents as intermediaries.

Accepted Answer

A)  cost more 
B)  cost less 
C)  earn more 
D)  earn less 
A)  cost more 
B)  cost less 
C)  earn more 
D)  earn less

Question 6

The integration of video,audio,and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?

Accepted Answer

A)  ubiquity 
B)  personalization/customization 
C)  richness 
D)  interactivity 
A)  ubiquity 
B)  personalization/customization 
C)  richness 
D)  interactivity

Question 7

You are consulting for Lucky's,a chain of gas stations.What types of e-commerce opportunities,if any,are relevant to Lucky's? Could Lucky's make use of any Internet business models for this opportunity?

Accepted Answer

Student answers will vary.A sample answe

Question 8

_____________________________ are the costs of participating in a market.

Accepted Answer

A)  Transaction costs 
B)  Search costs 
C)  Menu costs 
D)  Marginal costs 
A)  Transaction costs 
B)  Search costs 
C)  Menu costs 
D)  Marginal costs

Question 9

Search costs are the cost merchants must pay simply to bring their goods to market.

Accepted Answer

A) True 
 B)False

Question 10

_____________________________ are the merchants' costs of changing prices.

Accepted Answer

A)  Transaction costs 
B)  Search costs 
C)  Menu costs 
D)  Marginal costs 
A)  Transaction costs 
B)  Search costs 
C)  Menu costs 
D)  Marginal costs

Question 11

A mapping of a person's significant online,personal relationships is called a social

Accepted Answer

A)  Web. 
B)  graph. 
C)  community. 
D)  map. 
A)  Web. 
B)  graph. 
C)  community. 
D)  map.

Question 12

A third-party Net marketplace that connects many buyers and suppliers for spot purchasing is called a(n)

Accepted Answer

A)  exchange. 
B)  vertical market. 
C)  private exchange. 
D)  e-hub. 
A)  exchange. 
B)  vertical market. 
C)  private exchange. 
D)  e-hub.

Question 13

Behavioral targeting occurs at two levels: individual Web sites and through ISPs.

Accepted Answer

A) True 
 B)False

Question 14

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as

Accepted Answer

A)  clickstream advertising. 
B)  behavioral targeting. 
C)  online profiling. 
D)  long tail marketing. 
A)  clickstream advertising. 
B)  behavioral targeting. 
C)  online profiling. 
D)  long tail marketing.

Question 15

________ goods,such as office supplies,are those not involved firsthand in the production process.

Accepted Answer

The answer of ________ goods,such as office supplies,are those not...

Question 16

Before building an e-commerce site,business objectives and functionalities must be translated into a set of precise information ________.

Accepted Answer

The answer of Before building an e-commerce site,business objectives and...

Question 17

An extranet that links a large firm to its suppliers and other key business partners is called a(n)

Accepted Answer

A)  e-hub. 
B)  marketspace. 
C)  exchange. 
D)  private industrial network. 
A)  e-hub. 
B)  marketspace. 
C)  exchange. 
D)  private industrial network.

Question 18

Selling the same goods to different targeted groups at different prices is called

Accepted Answer

A)  cost customization. 
B)  cost optimization. 
C)  price gouging. 
D)  price discrimination. 
A)  cost customization. 
B)  cost optimization. 
C)  price gouging. 
D)  price discrimination.

Question 19

Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers or short-term spot purchasing.

Accepted Answer

A) True 
 B)False

Question 20

An ________________________________exists when one party in a transaction has more information important for the transaction than the other party.

Accepted Answer

informatio

Digital goods are goods that are

A marketspace is a marketplace extended beyond traditional boundaries and removed from a temporal and geographic location.

Micropayment systems provide content providers with a cost-effective method for processing high volumes of very small monetary transactions (anywhere from $.25 to $5.00 per transaction).

EDI is

Airlines and hotels operating their own reservation sites online ___________________ per ticket because they have eliminated travel agents as intermediaries.

The integration of video,audio,and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?

You are consulting for Lucky's,a chain of gas stations.What types of e-commerce opportunities,if any,are relevant to Lucky's? Could Lucky's make use of any Internet business models for this opportunity?

_____________________________ are the costs of participating in a market.

Search costs are the cost merchants must pay simply to bring their goods to market.

_____________________________ are the merchants' costs of changing prices.

A mapping of a person's significant online,personal relationships is called a social

A third-party Net marketplace that connects many buyers and suppliers for spot purchasing is called a(n)

Behavioral targeting occurs at two levels: individual Web sites and through ISPs.

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as

________ goods,such as office supplies,are those not involved firsthand in the production process.

Before building an e-commerce site,business objectives and functionalities must be translated into a set of precise information ________.

An extranet that links a large firm to its suppliers and other key business partners is called a(n)

Selling the same goods to different targeted groups at different prices is called

Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers or short-term spot purchasing.

An ________________________________exists when one party in a transaction has more information important for the transaction than the other party.

Information Systems in Business Today

How Businesses Use Information Systems

Information Systems organizations and Strategy

Social ethical and Legal Issues in the Digital Firm

It Infrastructure and Emerging Technologies

Databases and Information Management

Telecommunications the Internet and Wireless Technology

Securing Information Systems

Enterprise Applications to Manage Supply Chains and Respond to Customers

Managing Knowledge

Enhancing Decision Making

Developing Information Systems

Project Management business Value and Managing Change

Managing Global Systems

Filters

Exam 10: E-Commerce: Digital Markets and Digital Goods

Digital goods are goods that are

A marketspace is a marketplace extended beyond traditional boundaries and removed from a temporal and geographic location.

Micropayment systems provide content providers with a cost-effective method for processing high volumes of very small monetary transactions (anywhere from $.25 to $5.00 per transaction).

EDI is

Airlines and hotels operating their own reservation sites online ___________________ per ticket because they have eliminated travel agents as intermediaries.

The integration of video,audio,and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?

You are consulting for Lucky's,a chain of gas stations.What types of e-commerce opportunities,if any,are relevant to Lucky's? Could Lucky's make use of any Internet business models for this opportunity?

_____________________________ are the costs of participating in a market.

Search costs are the cost merchants must pay simply to bring their goods to market.

_____________________________ are the merchants' costs of changing prices.

A mapping of a person's significant online,personal relationships is called a social

A third-party Net marketplace that connects many buyers and suppliers for spot purchasing is called a(n)

Behavioral targeting occurs at two levels: individual Web sites and through ISPs.

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as

________ goods,such as office supplies,are those not involved firsthand in the production process.

Before building an e-commerce site,business objectives and functionalities must be translated into a set of precise information ________.

An extranet that links a large firm to its suppliers and other key business partners is called a(n)

Selling the same goods to different targeted groups at different prices is called

Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers or short-term spot purchasing.

An ________________________________exists when one party in a transaction has more information important for the transaction than the other party.

Information Systems in Business Today

How Businesses Use Information Systems

Information Systems organizations and Strategy

Social ethical and Legal Issues in the Digital Firm

It Infrastructure and Emerging Technologies

Databases and Information Management

Telecommunications the Internet and Wireless Technology

Securing Information Systems

Enterprise Applications to Manage Supply Chains and Respond to Customers

Managing Knowledge

Enhancing Decision Making

Developing Information Systems

Project Management business Value and Managing Change

Managing Global Systems

Filters