Exam 3: Feasibility Analysis

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In regard to management prowess, two of the most important factors in this area are the passion that the solo entrepreneur or the management team has for the business idea and the extent to which the management team or solo entrepreneur understands the markets in which the firm will participate.

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A ________ survey is an instrument that is used to gauge customer interest in a product or service.

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Describe the purpose of industry/target market feasibility analysis, and identify the two primary issues that should be considered. What is the difference between a firm's industry and its target market?

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Organizational feasibility analysis is conducted to determine whether a proposed business venture has sufficient management expertise, organizational competence, and resources to successfully launch its business.

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A(n) ________ is a group of firms producing a similar product or service. A firm's ________ is the limited portion of the industry that it goes after or to which it wants to appeal.

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To test resource sufficiency, a firm should list the ________ most critical non-financial resources that it will need to move its business idea forward and determine if those resources are available.

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A ________ market is a place within a larger market segment that represents a narrower group of customers with similar needs.

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According to the textbook, two of the most important factors to consider regarding "management prowess" are:

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The two primary issues to consider in organizational feasibility analysis are:

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________ feasibility analysis is an assessment of the overall appeal of the industry and market for the product or service being proposed.

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________ is conducted to determine whether a proposed business has sufficient management expertise, organizational competence, and resources to successfully launch its business.

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Which of the following is not one of the four areas of feasibility analysis discussed in the textbook?

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A concept statement should be two-three pages long.

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According to the textbook, which is the proper sequence of events in developing successful business ideas?

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Which of the following is an example of a resource that normally would not be evaluated as part of the "resource sufficiency" stage of organizational feasibility analysis?

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Feasibility analysis is the process of determining if a business idea is viable.

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Which of the following issues should be considered in industry/target market feasibility analysis?

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For financial feasibility analysis, a very detailed and comprehensive financial analysis is required.

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A(n) ________ is a group of firms producing a similar product or service, such as electronic games, smartphones, or computers.

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The focus in organizational feasibility analysis is on:

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