Question 1

One danger of excessive promotion of celebrity is that:

Accepted Answer

A)  the public will love him or her too much. 
B)  other celebrities will become jealous. 
C)  audience expectations will become too high. 
D)  none of the above. 
E)  all of the above. 
A)  the public will love him or her too much. 
B)  other celebrities will become jealous. 
C)  audience expectations will become too high. 
D)  none of the above. 
E)  all of the above.

Question 2

Which of the following is the world's most popular sport?

Accepted Answer

A)  soccer 
B)  football 
C)  golf 
D)  tennis 
E)  baseball 
A)  soccer 
B)  football 
C)  golf 
D)  tennis 
E)  baseball

Question 3

Clients who employ publicists realize that tangible returns are desirable but not always attainable.

Accepted Answer

A) True 
 B)False

Question 4

Professor Lance Kinney's study on sports event sponsorship found:

Accepted Answer

A)  no impact on stock prices. 
B)  significant increases in stock prices. 
C)  decrease in stock prices. 
D)  increased dissatisfaction among shareholders. 
E)  decreased morale among the company's employees. 
A)  no impact on stock prices. 
B)  significant increases in stock prices. 
C)  decrease in stock prices. 
D)  increased dissatisfaction among shareholders. 
E)  decreased morale among the company's employees.

Question 5

If travelers are not treated well on trip, it is not only the travel company's responsibility; it is also public relations issue.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is the responsibility of travel promotion professional?

Accepted Answer

A)  stimulating the public's desire to visit a place 
B)  arranging for the travelers to reach it 
C)  making sure that visitors are well treated when they get there 
D)  all of the above 
E)  none of the above 
A)  stimulating the public's desire to visit a place 
B)  arranging for the travelers to reach it 
C)  making sure that visitors are well treated when they get there 
D)  all of the above 
E)  none of the above

Question 7

While some sports franchises have embraced Twitter, the Professional Golf Association (PGA) has clamped down on athletes' tweeting habits.

Accepted Answer

A) True 
 B)False

Question 8

The number and circulation of celebrity magazines continue to increase every year.

Accepted Answer

A) True 
 B)False

Question 9

Whether one is working with entertainment or sports, which of the following is most true?

Accepted Answer

A)  Both fall outside the mainstream of public relations work. 
B)  Both are "entertainment." 
C)  Both deal with celebrity. 
D)  B and C only. 
E)  All of the above 
A)  Both fall outside the mainstream of public relations work. 
B)  Both are "entertainment." 
C)  Both deal with celebrity. 
D)  B and C only. 
E)  All of the above

Question 10

Doing movie tie-ins with fast-food chains can actually harm movie's box-office revenues.

Accepted Answer

A) True 
 B)False

Question 11

Most movie publicity is aimed at _____ year olds, who make up the largest movie-going population.

Accepted Answer

A)  6-12 
B)  12-24 
C)  24-34 
D)  34-54 
E)  54-74 
A)  6-12 
B)  12-24 
C)  24-34 
D)  34-54 
E)  54-74

Question 12

Imagine you are the public relations representative for Carnival Cruise Lines, the parent company that owns the Cost Concordia cruise ship.You have just received word that the ship has run aground off the Tuscany coast with 4,200 passengers aboard.What is your first move? How do you counsel top management? Equally important, how do you manage this crisis in the short and long term?

Accepted Answer

Students should begin by drawing upon th

One danger of excessive promotion of celebrity is that:

Which of the following is the world's most popular sport?

Clients who employ publicists realize that tangible returns are desirable but not always attainable.

Professor Lance Kinney's study on sports event sponsorship found:

If travelers are not treated well on trip, it is not only the travel company's responsibility; it is also public relations issue.

Which of the following is the responsibility of travel promotion professional?

While some sports franchises have embraced Twitter, the Professional Golf Association (PGA) has clamped down on athletes' tweeting habits.

The number and circulation of celebrity magazines continue to increase every year.

Whether one is working with entertainment or sports, which of the following is most true?

Doing movie tie-ins with fast-food chains can actually harm movie's box-office revenues.

Most movie publicity is aimed at _____ year olds, who make up the largest movie-going population.

What Is Public Relations

Careers in Public Relations

Todays Practice: Departments and Firms

Research and Campaign Planning

Communication and Measurement

Public Opinion and Persuasion

Managing Competition and Conflict

Ethics and the Law

Reaching Diverse Audiences

The Mass Media

The Internet and Social Media

Events and Promotions

Global Public Relations

Corporate Public Relations

Government and Politics

Nonprofit, Health, and Education

Filters

Exam 16: Entertainment, Sports, and Tourism

One danger of excessive promotion of celebrity is that:

Which of the following is the world's most popular sport?

Clients who employ publicists realize that tangible returns are desirable but not always attainable.

Professor Lance Kinney's study on sports event sponsorship found:

If travelers are not treated well on trip, it is not only the travel company's responsibility; it is also public relations issue.

Which of the following is the responsibility of travel promotion professional?

While some sports franchises have embraced Twitter, the Professional Golf Association (PGA) has clamped down on athletes' tweeting habits.

The number and circulation of celebrity magazines continue to increase every year.

Whether one is working with entertainment or sports, which of the following is most true?

Doing movie tie-ins with fast-food chains can actually harm movie's box-office revenues.

Most movie publicity is aimed at _____ year olds, who make up the largest movie-going population.

What Is Public Relations

Careers in Public Relations

Todays Practice: Departments and Firms

Research and Campaign Planning

Communication and Measurement

Public Opinion and Persuasion

Managing Competition and Conflict

Ethics and the Law

Reaching Diverse Audiences

The Mass Media

The Internet and Social Media

Events and Promotions

Global Public Relations

Corporate Public Relations

Government and Politics

Nonprofit, Health, and Education

Filters