Question 1

Offering low prices is always the key to customer satisfaction.

Accepted Answer

A) True 
 B)False

Question 2

It's important for company to publicly announce layoffs and discuss their effects as quickly as possible.

Accepted Answer

A) True 
 B)False

Question 3

Corporate sponsorships provide all of the following EXCEPT:

Accepted Answer

A)  An immediate return on brand investment 
B)  reputation and image enhancement 
C)  brand visibility 
D)  a focal point for marketing and sales 
E)  publicity and media coverage 
A)  An immediate return on brand investment 
B)  reputation and image enhancement 
C)  brand visibility 
D)  a focal point for marketing and sales 
E)  publicity and media coverage

Question 4

According to survey, 82 percent of respondents believe that good corporate citizenship:

Accepted Answer

A)  is worthless. 
B)  makes companies less competitive. 
C)  contributes to meeting financial objectives. 
D)  is not possible in today's business environment. 
E)  is only possible with nonprofits. 
A)  is worthless. 
B)  makes companies less competitive. 
C)  contributes to meeting financial objectives. 
D)  is not possible in today's business environment. 
E)  is only possible with nonprofits.

Question 5

In the United States, which government agency regulates truth in advertising?

Accepted Answer

A)  National Highway Traffic Safety Administration 
B)  Federal Trade Commission 
C)  Securities and Exchange Commission 
D)  Food and Drug Administration 
E)  Alcohol, Tobacco, and Firearms 
A)  National Highway Traffic Safety Administration 
B)  Federal Trade Commission 
C)  Securities and Exchange Commission 
D)  Food and Drug Administration 
E)  Alcohol, Tobacco, and Firearms

Question 6

Which government regulatory agency oversees the financial matters of public companies?

Accepted Answer

A)  Justice Department 
B)  Federal Trade Commission 
C)  Securities and Exchange Commission 
D)  Bureau of Alcohol, Tobacco and Firearms 
E)  none of the above 
A)  Justice Department 
B)  Federal Trade Commission 
C)  Securities and Exchange Commission 
D)  Bureau of Alcohol, Tobacco and Firearms 
E)  none of the above

Question 7

survey of consumers showed that 63 percent of consumers corporate reputation was highly affected by

Accepted Answer

A)  keeping prices low. 
B)  how well they treated employees. 
C)  profit margins for investors. 
D)  well-written and informative messages. 
E)  high-profile corporate sponsorships. 
A)  keeping prices low. 
B)  how well they treated employees. 
C)  profit margins for investors. 
D)  well-written and informative messages. 
E)  high-profile corporate sponsorships.

Question 8

Which of the following is NOT one of the categories that General Electric considers when making decisions?

Accepted Answer

A)  political 
B)  technological 
C)  philosophical 
D)  environmental 
E)  economic 
A)  political 
B)  technological 
C)  philosophical 
D)  environmental 
E)  economic

Question 9

Customers are more likely to share good consumer experience than bad one.

Accepted Answer

A) True 
 B)False

Question 10

Walmart's $419 billion in global sales is more than the combined gross national product (GNP) of many nations.

Accepted Answer

A) True 
 B)False

Question 11

Negative publicity about specific corporations means that all companies must work to regain credibility and public trust.

Accepted Answer

A) True 
 B)False

Question 12

The primary purpose of "viral marketing" is to:

Accepted Answer

A)  stimulate impulse purchases or downloads. 
B)  entertain people. 
C)  get worldwide attention for CEO. 
D)  make a political statement. 
E)  join a cause. 
A)  stimulate impulse purchases or downloads. 
B)  entertain people. 
C)  get worldwide attention for CEO. 
D)  make a political statement. 
E)  join a cause.

Offering low prices is always the key to customer satisfaction.

It's important for company to publicly announce layoffs and discuss their effects as quickly as possible.

Corporate sponsorships provide all of the following EXCEPT:

According to survey, 82 percent of respondents believe that good corporate citizenship:

In the United States, which government agency regulates truth in advertising?

Which government regulatory agency oversees the financial matters of public companies?

survey of consumers showed that 63 percent of consumers corporate reputation was highly affected by

Which of the following is NOT one of the categories that General Electric considers when making decisions?

Customers are more likely to share good consumer experience than bad one.

Walmart's $419 billion in global sales is more than the combined gross national product (GNP) of many nations.

Negative publicity about specific corporations means that all companies must work to regain credibility and public trust.

The primary purpose of "viral marketing" is to:

What Is Public Relations

Careers in Public Relations

Todays Practice: Departments and Firms

Research and Campaign Planning

Communication and Measurement

Public Opinion and Persuasion

Managing Competition and Conflict

Ethics and the Law

Reaching Diverse Audiences

The Mass Media

The Internet and Social Media

Events and Promotions

Global Public Relations

Entertainment, Sports, and Tourism

Government and Politics

Nonprofit, Health, and Education

Filters

Exam 15: Corporate Public Relations

Offering low prices is always the key to customer satisfaction.

It's important for company to publicly announce layoffs and discuss their effects as quickly as possible.

Corporate sponsorships provide all of the following EXCEPT:

According to survey, 82 percent of respondents believe that good corporate citizenship:

In the United States, which government agency regulates truth in advertising?

Which government regulatory agency oversees the financial matters of public companies?

survey of consumers showed that 63 percent of consumers corporate reputation was highly affected by

Which of the following is NOT one of the categories that General Electric considers when making decisions?

Customers are more likely to share good consumer experience than bad one.

Walmart's $419 billion in global sales is more than the combined gross national product (GNP) of many nations.

Negative publicity about specific corporations means that all companies must work to regain credibility and public trust.

The primary purpose of "viral marketing" is to:

What Is Public Relations

Careers in Public Relations

Todays Practice: Departments and Firms

Research and Campaign Planning

Communication and Measurement

Public Opinion and Persuasion

Managing Competition and Conflict

Ethics and the Law

Reaching Diverse Audiences

The Mass Media

The Internet and Social Media

Events and Promotions

Global Public Relations

Entertainment, Sports, and Tourism

Government and Politics

Nonprofit, Health, and Education

Filters