Question 1

About one-third of U.S.corporate profits are generated through:

Accepted Answer

A)  international business. 
B)  search engines. 
C)  government agencies. 
D)  referrals. 
E)  international crises. 
A)  international business. 
B)  search engines. 
C)  government agencies. 
D)  referrals. 
E)  international crises.

Question 2

When utilizing social media around the world, public relations practitioners must do everything EXCEPT:

Accepted Answer

A)  Choose the right social network for the market. 
B)  Clear social media initiatives with foreign governments. 
C)  Find out what people like. 
D)  Localize content. 
E)  Interact. 
A)  Choose the right social network for the market. 
B)  Clear social media initiatives with foreign governments. 
C)  Find out what people like. 
D)  Localize content. 
E)  Interact.

Question 3

Why has China experienced explosive public relations growth?

Accepted Answer

A)  It has become industrialized. 
B)  It has embraced a relatively free-market economy. 
C)  International pressure has forced it to do so. 
D)  To keep up with global competitors. 
E)  Both A and B. 
A)  It has become industrialized. 
B)  It has embraced a relatively free-market economy. 
C)  International pressure has forced it to do so. 
D)  To keep up with global competitors. 
E)  Both A and B.

Question 4

In other languages, public relations is referred to as

Accepted Answer

A)  consumer relations. 
B)  stakeholder management. 
C)  public diplomacy. 
D)  It depends; some languages have no such term. 
E)  marketing. 
A)  consumer relations. 
B)  stakeholder management. 
C)  public diplomacy. 
D)  It depends; some languages have no such term. 
E)  marketing.

Question 5

With regard to issues such as labor, health, and the environment, nongovernmental organizations (NGOs) are perceived by the public as:

Accepted Answer

A)  less credible than news media. 
B)  more credible than news media. 
C)  underfunded and overzealous. 
D)  more bureaucratic. 
E)  less strategic. 
A)  less credible than news media. 
B)  more credible than news media. 
C)  underfunded and overzealous. 
D)  more bureaucratic. 
E)  less strategic.

Question 6

Discuss career opportunities in international public relations.What should interested university students do to prepare for such career?

Accepted Answer

International public relations is a prom

Question 7

India offers especially promising growth as an international market.

Accepted Answer

A) True 
 B)False

Question 8

At the height of the Cold War, the United States Information Agency (USIA) had nearly 12,000 employees.

Accepted Answer

A) True 
 B)False

Question 9

"Confidence building" still has not replaced "relationship building" in the international arena.

Accepted Answer

A) True 
 B)False

Question 10

For students wishing to pursue careers in international public relations, all of the following advice is useful EXCEPT:

Accepted Answer

A)  Exercise political restraint. 
B)  Make your decision early. 
C)  Take a range of international courses. 
D)  Do not assume you have an "inside track" on employment. 
E)  Learn at least one other language. 
A)  Exercise political restraint. 
B)  Make your decision early. 
C)  Take a range of international courses. 
D)  Do not assume you have an "inside track" on employment. 
E)  Learn at least one other language.

Question 11

Which is NOT an activity of the United States Information Agency (USIA)?

Accepted Answer

A)  stationing of public affairs officers at every American embassy 
B)  publication of books and magazines 
C)  distribution of American films and TV programs 
D)  sponsoring tourism programs 
E)  all of the above 
A)  stationing of public affairs officers at every American embassy 
B)  publication of books and magazines 
C)  distribution of American films and TV programs 
D)  sponsoring tourism programs 
E)  all of the above

Question 12

European and American communication styles are considered

Accepted Answer

A)  high context. 
B)  low context. 
C)  purposefully vague. 
D)  always strategic. 
E)  none of the above. 
A)  high context. 
B)  low context. 
C)  purposefully vague. 
D)  always strategic. 
E)  none of the above.

About one-third of U.S.corporate profits are generated through:

When utilizing social media around the world, public relations practitioners must do everything EXCEPT:

Why has China experienced explosive public relations growth?

In other languages, public relations is referred to as

With regard to issues such as labor, health, and the environment, nongovernmental organizations (NGOs) are perceived by the public as:

Discuss career opportunities in international public relations.What should interested university students do to prepare for such career?

India offers especially promising growth as an international market.

At the height of the Cold War, the United States Information Agency (USIA) had nearly 12,000 employees.

"Confidence building" still has not replaced "relationship building" in the international arena.

For students wishing to pursue careers in international public relations, all of the following advice is useful EXCEPT:

Which is NOT an activity of the United States Information Agency (USIA)?

European and American communication styles are considered

What Is Public Relations

Careers in Public Relations

Todays Practice: Departments and Firms

Research and Campaign Planning

Communication and Measurement

Public Opinion and Persuasion

Managing Competition and Conflict

Ethics and the Law

Reaching Diverse Audiences

The Mass Media

The Internet and Social Media

Events and Promotions

Corporate Public Relations

Entertainment, Sports, and Tourism

Government and Politics

Nonprofit, Health, and Education

Filters

Exam 14: Global Public Relations

About one-third of U.S.corporate profits are generated through:

When utilizing social media around the world, public relations practitioners must do everything EXCEPT:

Why has China experienced explosive public relations growth?

In other languages, public relations is referred to as

With regard to issues such as labor, health, and the environment, nongovernmental organizations (NGOs) are perceived by the public as:

Discuss career opportunities in international public relations.What should interested university students do to prepare for such career?

India offers especially promising growth as an international market.

At the height of the Cold War, the United States Information Agency (USIA) had nearly 12,000 employees.

"Confidence building" still has not replaced "relationship building" in the international arena.

For students wishing to pursue careers in international public relations, all of the following advice is useful EXCEPT:

Which is NOT an activity of the United States Information Agency (USIA)?

European and American communication styles are considered

What Is Public Relations

Careers in Public Relations

Todays Practice: Departments and Firms

Research and Campaign Planning

Communication and Measurement

Public Opinion and Persuasion

Managing Competition and Conflict

Ethics and the Law

Reaching Diverse Audiences

The Mass Media

The Internet and Social Media

Events and Promotions

Corporate Public Relations

Entertainment, Sports, and Tourism

Government and Politics

Nonprofit, Health, and Education

Filters