Question 1

Can corporate Web sites function as useful media relations tool?

Accepted Answer

A)  No, because journalists mistrust them. 
B)  Yes, because journalists always look for the easiest route to the story. 
C)  No, because editors require their staff to research their own stories. 
D)  Yes, because journalists use them to retrieve news releases, media kits and photographs. 
E)  It depends on whether the public relations professional makes an advance "pitch." 
A)  No, because journalists mistrust them. 
B)  Yes, because journalists always look for the easiest route to the story. 
C)  No, because editors require their staff to research their own stories. 
D)  Yes, because journalists use them to retrieve news releases, media kits and photographs. 
E)  It depends on whether the public relations professional makes an advance "pitch."

Question 2

All of the following are reasons why visitors return to Web site EXCEPT:

Accepted Answer

A)  lots of layering. 
B)  high-quality content. 
C)  ease of use. 
D)  quick to download. 
E)  frequently updated. 
A)  lots of layering. 
B)  high-quality content. 
C)  ease of use. 
D)  quick to download. 
E)  frequently updated.

Question 3

How can LinkedIn be useful to anyone seeking career employment in public relations?

Accepted Answer

A)  It helps to build professional contacts. 
B)  It provides a competitive starting salary. 
C)  It is a place to post one's résumé. 
D)  It enables job seekers to research employers. 
E)  All but B. 
A)  It helps to build professional contacts. 
B)  It provides a competitive starting salary. 
C)  It is a place to post one's résumé. 
D)  It enables job seekers to research employers. 
E)  All but B.

Question 4

To use Facebook effectively, public relations practitioners must always remember that

Accepted Answer

A)  Facebook is only a simple blog, so creativity will be limited. 
B)  the best approach is to dominate the page every day. 
C)  they may have to "shut down" contributors at any time. 
D)  establishing connections takes thought and creativity. 
E)  Facebook will soon be eclipsed by the next major social media vehicle. 
A)  Facebook is only a simple blog, so creativity will be limited. 
B)  the best approach is to dominate the page every day. 
C)  they may have to "shut down" contributors at any time. 
D)  establishing connections takes thought and creativity. 
E)  Facebook will soon be eclipsed by the next major social media vehicle.

Question 5

Although podcasts are useful way to distribute audio files, they are expensive to set up and maintain.

Accepted Answer

A) True 
 B)False

Question 6

The format and mechanics of blogs make them attractive for all of the following reasons EXCEPT:

Accepted Answer

A)  almost anyone can create a blog. 
B)  there are virtually no start-up costs. 
C)  trained editors oversee most blogs. 
D)  readers can post comments and responses directly on the blog. 
E)  material can be updated and changed instantly. 
A)  almost anyone can create a blog. 
B)  there are virtually no start-up costs. 
C)  trained editors oversee most blogs. 
D)  readers can post comments and responses directly on the blog. 
E)  material can be updated and changed instantly.

Question 7

Organizational Web sites, in general, are cost-effective public relations tool.

Accepted Answer

A) True 
 B)False

Question 8

Facebook makes social media outreach easy for public relations professionals; once the page is set up, the messaging takes care of itself.

Accepted Answer

A) True 
 B)False

Question 9

Flickr is social media site primarily devoted to

Accepted Answer

A)  users who want to find friends. 
B)  generating mobile-enabled content. 
C)  creating new text applications. 
D)  managing wikis. 
E)  hosting photos. 
A)  users who want to find friends. 
B)  generating mobile-enabled content. 
C)  creating new text applications. 
D)  managing wikis. 
E)  hosting photos.

Question 10

According to 2011 Microsoft report, mobile internet use should overtake desktop internet use by

Accepted Answer

A)  2014 
B)  2018 
C)  2025 
D)  2030 
E)  Never 
A)  2014 
B)  2018 
C)  2025 
D)  2030 
E)  Never

Question 11

Which of the following describes mass media before the advent of the Internet?

Accepted Answer

A)  centralized/top-down 
B)  costly to publish 
C)  controlled by professional gatekeepers (i.e., editors and publishers) 
D)  mostly one-way communication with limited feedback channels 
E)  all of the above 
A)  centralized/top-down 
B)  costly to publish 
C)  controlled by professional gatekeepers (i.e., editors and publishers) 
D)  mostly one-way communication with limited feedback channels 
E)  all of the above

Question 12

Tumblr could be defined as an advanced blogging site that provides easy sharing of many file types.

Accepted Answer

A) True 
 B)False

Can corporate Web sites function as useful media relations tool?

All of the following are reasons why visitors return to Web site EXCEPT:

How can LinkedIn be useful to anyone seeking career employment in public relations?

To use Facebook effectively, public relations practitioners must always remember that

Although podcasts are useful way to distribute audio files, they are expensive to set up and maintain.

The format and mechanics of blogs make them attractive for all of the following reasons EXCEPT:

Organizational Web sites, in general, are cost-effective public relations tool.

Facebook makes social media outreach easy for public relations professionals; once the page is set up, the messaging takes care of itself.

Flickr is social media site primarily devoted to

According to 2011 Microsoft report, mobile internet use should overtake desktop internet use by

Which of the following describes mass media before the advent of the Internet?

Tumblr could be defined as an advanced blogging site that provides easy sharing of many file types.

What Is Public Relations

Careers in Public Relations

Todays Practice: Departments and Firms

Research and Campaign Planning

Communication and Measurement

Public Opinion and Persuasion

Managing Competition and Conflict

Ethics and the Law

Reaching Diverse Audiences

The Mass Media

Events and Promotions

Global Public Relations

Corporate Public Relations

Entertainment, Sports, and Tourism

Government and Politics

Nonprofit, Health, and Education

Filters

Exam 12: The Internet and Social Media

Can corporate Web sites function as useful media relations tool?

All of the following are reasons why visitors return to Web site EXCEPT:

How can LinkedIn be useful to anyone seeking career employment in public relations?

To use Facebook effectively, public relations practitioners must always remember that

Although podcasts are useful way to distribute audio files, they are expensive to set up and maintain.

The format and mechanics of blogs make them attractive for all of the following reasons EXCEPT:

Organizational Web sites, in general, are cost-effective public relations tool.

Facebook makes social media outreach easy for public relations professionals; once the page is set up, the messaging takes care of itself.

Flickr is social media site primarily devoted to

According to 2011 Microsoft report, mobile internet use should overtake desktop internet use by

Which of the following describes mass media before the advent of the Internet?

Tumblr could be defined as an advanced blogging site that provides easy sharing of many file types.

What Is Public Relations

Careers in Public Relations

Todays Practice: Departments and Firms

Research and Campaign Planning

Communication and Measurement

Public Opinion and Persuasion

Managing Competition and Conflict

Ethics and the Law

Reaching Diverse Audiences

The Mass Media

Events and Promotions

Global Public Relations

Corporate Public Relations

Entertainment, Sports, and Tourism

Government and Politics

Nonprofit, Health, and Education

Filters