Question 1

Public relations professionals should hold news conferences frequently.

Accepted Answer

A) True 
 B)False

Question 2

PSA stands for

Accepted Answer

A)  Partial Service Action. 
B)  Photographed for Strategic Action. 
C)  Public Service Announcement. 
D)  Phone System Announcement. 
E)  Put Style Always. 
A)  Partial Service Action. 
B)  Photographed for Strategic Action. 
C)  Public Service Announcement. 
D)  Phone System Announcement. 
E)  Put Style Always.

Question 3

If Fortune 500 company hires new CEO, what should be the key elements put into press kit? Cite specific examples of each "element" that would be particularly newsworthy to gatekeeper.

Accepted Answer

Regardless of its format (print, CD or o

Question 4

Audio news releases, like releases for print media, must be

Accepted Answer

A)  two pages long. 
B)  newsworthy and not too commercial. 
C)  written with sentences averaging 20 words. 
D)  laced with subliminal messages. 
E)  none of the above. 
A)  two pages long. 
B)  newsworthy and not too commercial. 
C)  written with sentences averaging 20 words. 
D)  laced with subliminal messages. 
E)  none of the above.

Question 5

How do you "localize" video news release? Choose type of new product that you are launching and cite specific examples of tailoring VNR to local network affiliate station.Include ideas for both the video itself and for supporting materials.

Accepted Answer

Depending on the product, localization t

Question 6

Which of the following is true of the media pitch?

Accepted Answer

A)  It lets an editor know about the contents of a media kit. 
B)  Journalists welcome it at any time. 
C)  It is a fine art that requires great skill. 
D)  A and C only. 
E)  none of the above. 
A)  It lets an editor know about the contents of a media kit. 
B)  Journalists welcome it at any time. 
C)  It is a fine art that requires great skill. 
D)  A and C only. 
E)  none of the above.

Question 7

How are media kits most often used?

Accepted Answer

A)  For breaking news 
B)  For major events 
C)  For major product launches 
D)  For crises 
E)  Both B and C. 
A)  For breaking news 
B)  For major events 
C)  For major product launches 
D)  For crises 
E)  Both B and C.

Question 8

Each week, it is estimated that radio reaches 92 percent of Americans ages 12 and older.

Accepted Answer

A) True 
 B)False

Question 9

quote in broadcasting is called a

Accepted Answer

A)  sound bite. 
B)  actuality. 
C)  audio news release. 
D)  backgrounder. 
E)  none of the above. 
A)  sound bite. 
B)  actuality. 
C)  audio news release. 
D)  backgrounder. 
E)  none of the above.

Question 10

The PRSA code of ethics forbids handing out lavish gifts to reporters and free trips that have nothing to do with covering legitimate news event.

Accepted Answer

A) True 
 B)False

Question 11

When pitching producer or director for personal appearance, which public relations tools are most recommended?

Accepted Answer

A)  telephone 
B)  e-mail 
C)  text 
D)  Twitter 
E)  All of the above. 
A)  telephone 
B)  e-mail 
C)  text 
D)  Twitter 
E)  All of the above.

Question 12

Although traditional news releases are still used, their use is dying out in small towns, where editors now prefer social media.

Accepted Answer

A) True 
 B)False

Public relations professionals should hold news conferences frequently.

PSA stands for

If Fortune 500 company hires new CEO, what should be the key elements put into press kit? Cite specific examples of each "element" that would be particularly newsworthy to gatekeeper.

Audio news releases, like releases for print media, must be

How do you "localize" video news release? Choose type of new product that you are launching and cite specific examples of tailoring VNR to local network affiliate station.Include ideas for both the video itself and for supporting materials.

Which of the following is true of the media pitch?

How are media kits most often used?

Each week, it is estimated that radio reaches 92 percent of Americans ages 12 and older.

quote in broadcasting is called a

The PRSA code of ethics forbids handing out lavish gifts to reporters and free trips that have nothing to do with covering legitimate news event.

When pitching producer or director for personal appearance, which public relations tools are most recommended?

Although traditional news releases are still used, their use is dying out in small towns, where editors now prefer social media.

What Is Public Relations

Careers in Public Relations

Todays Practice: Departments and Firms

Research and Campaign Planning

Communication and Measurement

Public Opinion and Persuasion

Managing Competition and Conflict

Ethics and the Law

Reaching Diverse Audiences

The Internet and Social Media

Events and Promotions

Global Public Relations

Corporate Public Relations

Entertainment, Sports, and Tourism

Government and Politics

Nonprofit, Health, and Education

Filters

Exam 11: The Mass Media

Public relations professionals should hold news conferences frequently.

PSA stands for

If Fortune 500 company hires new CEO, what should be the key elements put into press kit? Cite specific examples of each "element" that would be particularly newsworthy to gatekeeper.

Audio news releases, like releases for print media, must be

How do you "localize" video news release? Choose type of new product that you are launching and cite specific examples of tailoring VNR to local network affiliate station.Include ideas for both the video itself and for supporting materials.

Which of the following is true of the media pitch?

How are media kits most often used?

Each week, it is estimated that radio reaches 92 percent of Americans ages 12 and older.

quote in broadcasting is called a

The PRSA code of ethics forbids handing out lavish gifts to reporters and free trips that have nothing to do with covering legitimate news event.

When pitching producer or director for personal appearance, which public relations tools are most recommended?

Although traditional news releases are still used, their use is dying out in small towns, where editors now prefer social media.

What Is Public Relations

Careers in Public Relations

Todays Practice: Departments and Firms

Research and Campaign Planning

Communication and Measurement

Public Opinion and Persuasion

Managing Competition and Conflict

Ethics and the Law

Reaching Diverse Audiences

The Internet and Social Media

Events and Promotions

Global Public Relations

Corporate Public Relations

Entertainment, Sports, and Tourism

Government and Politics

Nonprofit, Health, and Education

Filters