Question 1

Television has the strongest emotional impact of any type of mass media.

Accepted Answer

A) True 
 B)False

Question 2

Successful public relations campaign planners know that audiences are:

Accepted Answer

A)  static and unchanging 
B)  unpredictable; likely to turn hostile. 
C)  dynamic and ever-shifting. 
D)  Less diverse than they were a decade ago. 
E)  most likely to respond to the mass media. 
A)  static and unchanging 
B)  unpredictable; likely to turn hostile. 
C)  dynamic and ever-shifting. 
D)  Less diverse than they were a decade ago. 
E)  most likely to respond to the mass media.

Question 3

Which of the following are not general characteristics of youth market?

Accepted Answer

A)  they will spend 10 times more time online than in interacting with parents. 
B)  they are an excellent source of volunteers. 
C)  they will be more reserved in social skills. 
D)  they will not tolerate print forms. 
E)  all of the above. 
A)  they will spend 10 times more time online than in interacting with parents. 
B)  they are an excellent source of volunteers. 
C)  they will be more reserved in social skills. 
D)  they will not tolerate print forms. 
E)  all of the above.

Question 4

As whole, marketing organizations have done good job of understanding the complexity of African-American communities.

Accepted Answer

A) True 
 B)False

Question 5

The international audience for public relations has expanded swiftly.What are the implications for multinational companies doing business in variety of countries? How do public relations professionals need to adjust in terms of strategies and messages as they conduct public relations efforts in different countries?

Accepted Answer

Public relations practitioners working f

Question 6

According to recent research on Hispanics and social media, which of the following is true?

Accepted Answer

A)  They are more than twice as likely to use social media than their non-Hispanic counterparts. 
B)  They would like to use social media more, but feel unable to do so. 
C)  They are far less likely to use social media than their non-Hispanic counterparts. 
D)  They have grown up with an inherent distrust of social media. 
E)  Social media is the "next big thing" with this key demographic. 
A)  They are more than twice as likely to use social media than their non-Hispanic counterparts. 
B)  They would like to use social media more, but feel unable to do so. 
C)  They are far less likely to use social media than their non-Hispanic counterparts. 
D)  They have grown up with an inherent distrust of social media. 
E)  Social media is the "next big thing" with this key demographic.

Question 7

Which of the following characteristics describe the African-American community?

Accepted Answer

A)  They are a monolithic group. 
B)  They are often associated with the urban market. 
C)  They are the largest U.S. minority. 
D)  They share a common heritage and goals. 
E)  African-American women make most household financial decisions. 
F) All of the above are true 
A)  They are a monolithic group. 
B)  They are often associated with the urban market. 
C)  They are the largest U.S. minority. 
D)  They share a common heritage and goals. 
E)  African-American women make most household financial decisions. 
F) All of the above are true

Question 8

Speed and mobility make this medium unique among major media.Which medium is it?

Accepted Answer

A)  radio 
B)  television 
C)  billboards 
D)  print 
E)  magazines 
A)  radio 
B)  television 
C)  billboards 
D)  print 
E)  magazines

Question 9

Why should public relations practitioners be sensitive to women as an audience?

Accepted Answer

A)  If they are not, they may be threatened with lawsuits. 
B)  The male market is dwindling steadily. 
C)  Women now exert more political and social control than ever. 
D)  Women account for 25 percent of the U.S. workforce. 
E)  They are more likely than ever to be coworkers. 
A)  If they are not, they may be threatened with lawsuits. 
B)  The male market is dwindling steadily. 
C)  Women now exert more political and social control than ever. 
D)  Women account for 25 percent of the U.S. workforce. 
E)  They are more likely than ever to be coworkers.

Question 10

Currently, around _____ percent of U.S.households own computer.

Accepted Answer

A)  35 
B)  80 
C)  50 
D)  95 
E)  65 
A)  35 
B)  80 
C)  50 
D)  95 
E)  65

Question 11

Multicultural audiences are among the least enthusiastic and cautious consumers of social media.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following attributes characterize members of the LGBT community?

Accepted Answer

A)  They are an emerging demographic. 
B)  They tend to support brands that reflect their views. 
C)  They wield annual buying power of around $743 billion. 
D)  They have lost political ground in recent years. 
E)  A, B and C are true. 
A)  They are an emerging demographic. 
B)  They tend to support brands that reflect their views. 
C)  They wield annual buying power of around $743 billion. 
D)  They have lost political ground in recent years. 
E)  A, B and C are true.

Television has the strongest emotional impact of any type of mass media.

Successful public relations campaign planners know that audiences are:

Which of the following are not general characteristics of youth market?

As whole, marketing organizations have done good job of understanding the complexity of African-American communities.

According to recent research on Hispanics and social media, which of the following is true?

Which of the following characteristics describe the African-American community?

Speed and mobility make this medium unique among major media.Which medium is it?

Why should public relations practitioners be sensitive to women as an audience?

Currently, around _____ percent of U.S.households own computer.

Multicultural audiences are among the least enthusiastic and cautious consumers of social media.

Which of the following attributes characterize members of the LGBT community?

What Is Public Relations

Careers in Public Relations

Todays Practice: Departments and Firms

Research and Campaign Planning

Communication and Measurement

Public Opinion and Persuasion

Managing Competition and Conflict

Ethics and the Law

The Mass Media

The Internet and Social Media

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Exam 10: Reaching Diverse Audiences

Television has the strongest emotional impact of any type of mass media.

Successful public relations campaign planners know that audiences are:

Which of the following are not general characteristics of youth market?

As whole, marketing organizations have done good job of understanding the complexity of African-American communities.

According to recent research on Hispanics and social media, which of the following is true?

Which of the following characteristics describe the African-American community?

Speed and mobility make this medium unique among major media.Which medium is it?

Why should public relations practitioners be sensitive to women as an audience?

Currently, around _____ percent of U.S.households own computer.

Multicultural audiences are among the least enthusiastic and cautious consumers of social media.

Which of the following attributes characterize members of the LGBT community?

What Is Public Relations

Careers in Public Relations

Todays Practice: Departments and Firms

Research and Campaign Planning

Communication and Measurement

Public Opinion and Persuasion

Managing Competition and Conflict

Ethics and the Law

The Mass Media

The Internet and Social Media

Events and Promotions

Global Public Relations

Corporate Public Relations

Entertainment, Sports, and Tourism

Government and Politics

Nonprofit, Health, and Education

Filters