Question 1

All of the following are factors in persuasive communication EXCEPT:

Accepted Answer

A)  audience analysis. 
B)  source authority. 
C)  appeals to self-interest. 
D)  audience participation. 
E)  suggestions for action. 
A)  audience analysis. 
B)  source authority. 
C)  appeals to self-interest. 
D)  audience participation. 
E)  suggestions for action.

Question 2

_____ theory states that internal factors such as beliefs, attitudes, and values limit the extent to which an individual accepts or rejects persuasive message.

Accepted Answer

A)  Hierarchy of needs 
B)  Social judgment 
C)  Two-step flow 
D)  Framing 
E)  Cognitive dissonance 
A)  Hierarchy of needs 
B)  Social judgment 
C)  Two-step flow 
D)  Framing 
E)  Cognitive dissonance

Question 3

Gandy estimates that as much as _____ percent of what the media carry comes from public relations sources.

Accepted Answer

A)  10 
B)  30 
C)  50 
D)  70 
E)  90 
A)  10 
B)  30 
C)  50 
D)  70 
E)  90

Question 4

All of the following factors limit the effectiveness of persuasive efforts EXCEPT:

Accepted Answer

A)  lack of message penetration. 
B)  competing or conflicting messages. 
C)  lack of time to listen. 
D)  self-selection. 
E)  self-perception. 
A)  lack of message penetration. 
B)  competing or conflicting messages. 
C)  lack of time to listen. 
D)  self-selection. 
E)  self-perception.

Question 5

According to Nielsen survey, friend's recommendation is the most trusted form of source credibility.

Accepted Answer

A) True 
 B)False

Question 6

Demographics and psychographics differ mainly because:

Accepted Answer

A)  demographics refer to factors including age, gender, and ethnicity. 
B)  psychographic information is more difficult to gather. 
C)  demographic information tends to be less reliable. 
D)  psychographics are based on lifestyle, attitudes, beliefs and values. 
E)  Both A and D. 
A)  demographics refer to factors including age, gender, and ethnicity. 
B)  psychographic information is more difficult to gather. 
C)  demographic information tends to be less reliable. 
D)  psychographics are based on lifestyle, attitudes, beliefs and values. 
E)  Both A and D.

Question 7

_____ theory says that individuals are seldom influenced by only one opinion leader but actually interact with different leaders.

Accepted Answer

A)  N-step 
B)  Framing 
C)  Diffusion 
D)  Agenda setting 
E)  None of the above 
A)  N-step 
B)  Framing 
C)  Diffusion 
D)  Agenda setting 
E)  None of the above

Question 8

People who take the time to sift information, evaluate it, and form an opinion that is expressed to others are known as

Accepted Answer

A)  scientists. 
B)  evaluators. 
C)  opinion leaders. 
D)  celebrities. 
E)  citizen journalists. 
A)  scientists. 
B)  evaluators. 
C)  opinion leaders. 
D)  celebrities. 
E)  citizen journalists.

Question 9

Using modern communication techniques, the diffusion of messages is usually pervasive.

Accepted Answer

A) True 
 B)False

Question 10

Public relations professionals are major players in forming public opinion, thanks to their work in media relations.

Accepted Answer

A) True 
 B)False

All of the following are factors in persuasive communication EXCEPT:

_____ theory states that internal factors such as beliefs, attitudes, and values limit the extent to which an individual accepts or rejects persuasive message.

Gandy estimates that as much as _____ percent of what the media carry comes from public relations sources.

All of the following factors limit the effectiveness of persuasive efforts EXCEPT:

According to Nielsen survey, friend's recommendation is the most trusted form of source credibility.

Demographics and psychographics differ mainly because:

_____ theory says that individuals are seldom influenced by only one opinion leader but actually interact with different leaders.

People who take the time to sift information, evaluate it, and form an opinion that is expressed to others are known as

Using modern communication techniques, the diffusion of messages is usually pervasive.

Public relations professionals are major players in forming public opinion, thanks to their work in media relations.

What Is Public Relations

Careers in Public Relations

Todays Practice: Departments and Firms

Research and Campaign Planning

Communication and Measurement

Managing Competition and Conflict

Ethics and the Law

Reaching Diverse Audiences

The Mass Media

The Internet and Social Media

Events and Promotions

Global Public Relations

Corporate Public Relations

Entertainment, Sports, and Tourism

Government and Politics

Nonprofit, Health, and Education

Filters

Exam 7: Public Opinion and Persuasion

All of the following are factors in persuasive communication EXCEPT:

_____ theory states that internal factors such as beliefs, attitudes, and values limit the extent to which an individual accepts or rejects persuasive message.

Gandy estimates that as much as _____ percent of what the media carry comes from public relations sources.

All of the following factors limit the effectiveness of persuasive efforts EXCEPT:

According to Nielsen survey, friend's recommendation is the most trusted form of source credibility.

Demographics and psychographics differ mainly because:

_____ theory says that individuals are seldom influenced by only one opinion leader but actually interact with different leaders.

People who take the time to sift information, evaluate it, and form an opinion that is expressed to others are known as

Using modern communication techniques, the diffusion of messages is usually pervasive.

Public relations professionals are major players in forming public opinion, thanks to their work in media relations.

What Is Public Relations

Careers in Public Relations

Todays Practice: Departments and Firms

Research and Campaign Planning

Communication and Measurement

Managing Competition and Conflict

Ethics and the Law

Reaching Diverse Audiences

The Mass Media

The Internet and Social Media

Events and Promotions

Global Public Relations

Corporate Public Relations

Entertainment, Sports, and Tourism

Government and Politics

Nonprofit, Health, and Education

Filters